The advent of personal computing, the steady march of technology and the dreadful coming of the office cubicle have all conspired to depersonalize our work, to isolate us from each other and to increase anonymity. That’s certainly the case in corporate America and sadly even in the field of media, where there once existed more personal bonds between magazines and their editors and the readers they served.
I personally think these developments leave us all somehow feeling more isolated and, ironically, in an era of connectivity, less connected. So, I’m taking pen in hand to tell you more about us as people and to ask you to personally help us shape the products and services we provide for you.
Our multi-platform media business now serves over 300,000 serious and accomplished guitarists globally through our magazine, our website and the community’s first digital magazine. We also provide a great amount of free and accessible content in the form of daily news; multimedia instructional lessons powered by TrueFire; and an interactive service for buying, selling and trading gear. We’re also regularly filming and reporting from events, conferences, trade shows, manufacturing facilities and retail establishments.
These activities, and the growing success we’re enjoying providing these services, has many fathers and mothers, and is delivered through the efforts of what I regard as one of the most qualified staffs in the business. I’d encourage you to meet our gang by visiting our About Us page
, where you’ll find pictures, biographies and contact information for each of my colleagues. We’re all here to serve you and to assist in any way we can in your own “relentless pursuit of tone.”
I’d also like to actively encourage you to constructively critique our efforts; to submit story ideas you’d like us to consider for publication; and to suggest new products/services we can develop to better serve you.
My old man always told me, “never forget who brought you to the dance” so it’s fitting that I close by again thanking my colleagues; our advertisers who partially support our efforts with their promotional investments; and of course, you, our loyal readers, without whom there would be no dance at all and the music we play would simply die.
I really hope that once you know us a little better, you’ll pick up the phone, drop us a line or shoot us an email. You’ll always get a prompt answer and that’s a promise.
Thanks for your time, interest and readership.