February 2009 \ Features \ Builder Profile \ Hot-Rodder to the Stars: Inside Performance Guitar

Hot-Rodder to the Stars: Inside Performance Guitar

Oscar Jordan

Performance Guitar has served rockers since the sixties, from Frank Zappa to Warren DeMartini


Premier Guitar February 2009

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How did this all begin?

I started making guitars when I was fifteen years old. At that time I couldn’t buy a guitar. A friend of mine had a Japanese Guyatone or a Teisco. At that time Japanese guitars were of poor quality. A professional player couldn’t use them. A beginner or an intermediate player could use them. I wanted to learn to play, but I couldn’t buy one, so I made a guitar myself [Laughs].

What kind of music did you play?

I wanted to play The Shadows and Cliff Richard. Hank Marvin was amazing. At that time The Ventures were really popular in Japan, along with The Astronauts.

What was your first good guitar?

The second or third guitar I made was a high quality guitar. Japanese professional players couldn’t buy Fender or Gibson. The price was really high and not many music stores carried Fender or Gibson. In the early sixties there were maybe only one or two stores in Tokyo that carried those. Lots of American artists would come to Japan to perform and later sell their American guitars in music stores or pawnshops.

What was your first American guitar?

When I was seventeen I bought a Fender Jazzmaster. Back then a Jazzmaster cost the same as a Yamaha upright piano [laughs]. I joined a country western band, like Buck Owens & His Buckaroos. That’s how I met Randy Meisner. He was the first bass player for The Eagles and used to play with Buck Owens and Ricky Nelson. He came to Tokyo with Buck Owens; at the time the security in Tokyo wasn’t so tight and through some connections I got backstage. The Buckaroos were a great band.

How did you become a guitar builder?

A friend of mine had a Fender and I took a look at it. I figured I could make something close. My father had a lot of tools and machine tools. He also had paint, so I figured I could make one at home. I made a violin when I was nineteen. I still have it.

The first guitar I made was a copy of a Jazzmaster, and it sounded very good. I had other friends who were professional players. When they saw the Jazzmaster I made, they asked me to make guitars for them. Soon other bands heard about me through word of mouth and I started making guitars for them. I also built amplifiers. You couldn’t get Marshall or Fender amps in Tokyo back then so I built amps in that style. I also built high-wattage amps. I built forty-eight amps for local bands.

Yamaha later hired you. What did you do for them?

I was a technician for Yamaha because I was one of the few people who could work on both guitars and amps. Also, the guitar factory was far away from Tokyo and I lived in Tokyo. I was the liaison between the factory and Tokyo. I did repairs and modifications for guitars, amps and keyboards. This was from 1968 to the early seventies. I left Yamaha to come to America to become a student at pilot school, then I got my pilot’s license. By the time I came to America I had a background in guitar and amp building as well as car and aircraft mechanics.

You later got hired by Fender, how did that come about?

In 1971 I tried to get a job at Fender but they wouldn’t hire me because they didn’t know who I was [laughing]. There were a lot of people waiting in line to get hired at Fender. My resume wasn’t good enough, so I got a job at Van Nuys airport as an aircraft mechanic. In 1975 I met a guy who was a foreman for the Fender service center. Between him and a contact that I knew in Japan, I was eventually hired by Fender. I was an advisor who was the liaison between Fender Japan and Fender America. Fender imported guitars and parts and I knew the Japanese market well. I did market research for new models, supervised construction and worked on the Fender ‘F’-Series acoustic guitars. I was at Fender for eight years.

When did you start Performance Guitar?

I started Performance Guitar part time while I was still working at Fender. That was for four years. I started out working from my garage. It wasn’t everyday. I had to eventually quit Fender to build the company.

Who were your early clients?

One of my first clients was Andrew Gold. He was a big songwriter and played with Linda Ronstadt. He wanted a custom guitar that looked like a Rickenbacker but sounded like a Stratocaster.

How did you do that?


We made the neck so that it was Fender scale and made the inside of the pickups like Stratocaster-style single coils. The body looked exactly like a Rickenbacker guitar.

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Comments

(14 comments) display by
UsernameComment
Dave Rocks
on 08/06/2012
I have an 86 Corsair and just bought a 98 snakeskin (coming in today). I love these guitars - hard to explain how nice they are - they just feel and play great. I'm planning on ordering another soon.
Raymund Brewer
on 06/25/2011
I have an 84 Performance guitar that has three on off swithches,yellow. This is my dream guitar and I found it in a pawn shop for $200.00. I'm thinking about comming over there to have you build me a Tele. Thank you guys somebody back in the 1980s had the same dream and you built it.
Tony Delgado
on 06/10/2010
The Performance Bass made by Yasu is envied in the game and on many top bassists wish list...what a great instrument to play.I happen to own the best looking one ever made..;o)See for yourself @ www.tonydelgado.com
Doug Vertin
on 06/12/2009
My sister Peggy let me play her guitar. I'm am impressed. These guitars express every level of dynamic. I only got to play for a couple of minutes but I am old enough and have played enough to tell. They are the best.
Peggy Vertin
on 06/09/2009
I am lucky enough to own two Performance Guitars and will be ordering #3 as soon as I can. I was so happy to stumble upon this article so I can read more about Mr. Sugai and Performance Guitar. The Performance "Corsair" guitar is the best sounding thing on earth. It was a pleasure doing business with Performance; they are top notch.
Oscar Jordan
on 02/13/2009
Downrightdaf t: Not odd at all. Kuni and I are WWII fighter plane enthusiasts. Nothing wrong with the Zero but he prefers the Corsair. I happen to like the Messerschmitt BF-109.
Downrightdaf t
on 02/09/2009
A very well-written article, Oscar. Kuni sounds like a great gentleman. Your last question was rather odd, though. What if Kuni said his favorite aircraft was the Zero?
aliensporebo mb
on 02/06/2009
Thanks Oscar and domo arigato gozaimasu to Mr. Sugai & company.
Bobby Reyes
on 02/06/2009
Several years ago, I contacted Performance Guitar to inquire about one model they produced called the STRAT BASS which was a short scale (30.5), similar to the Fender Mustang Bass. I was getting ready to order one and then I decided to be bold and ask "how about building me a CORSAIR designed Jazz Bass body? Well, they did and I slapped a Fender Bullet Bass B-30 neck (which I sent to Mr. Sugai for him to set into the body) and the finished product came out beautifully. While I am not a profesional player, only an enthusiast, I must say Mr. Sugai does very nice work and I have thanked him with a phone conversation. In fact, I recall seeing some time ago a photo of his picture wall in his shop and you can just barely see a photograph of my Mini Jazz Bass tacked up with a bunch of other photos of satified customers. I am wanting to contact Mr. Sugai again to ask if wants to do a project for me...a short scale 5-string bass. I know of one luthier in Wimberley, Texas that does a short scale bass but I'm afraid I am partial to the style of the Jazz Bass body design. Great article and thank you, Premier Guitar, for featuring this gentleman and his product!
Cara Guitars
on 02/05/2009
If I am recognized as the P.T. Barnum / Tesla of the business, I would say Kuni and staff represent DiVinci / Ghandi. Thank the lord that there is a East and West coast. Sugai, thank you for inspiration. You are with me every day.



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