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The Mysterious Gibson Moderne
Bob Cianci
The search for the vintage world's holy grail
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(3 of 4)
Erlewine doesn’t subscribe to the theory that
an original Moderne would have surfaced
by now: “If there were only three allegedly
made, it’s possible the owner doesn’t even
care about guitars, or have a clue what it
is. It’s a big world, and lots of strange
things happen all the time.”
“I never thought about the Moderne
myth very much. The most I thought
about it was a couple of years ago,
when a man flew to Athens, OH,
to show us a ‘real’ one that he
had come across—he was writing
a book about it and wanted verification.
He and the guitar’s owner paid to
have experts Phil Jones, Tom Murphy and
Michael Stevens flown in for the weekend
as part of the inspection team. Michael was ill
and couldn’t attend, but Phil and Tom came.
We had seen at least fifty photos of it before
the get-together took place, and they were
good enough to warrant us looking at it. Once
the case was opened however, we could tell it
wasn’t real. Probably some of the color photos
in Ron Wood’s book are of that guitar.”
Summing it up, does Dan Erlewine think the
Moderne ever existed? “I have no idea,” he
answers, “but I’m starting to doubt it.”
One Man’s Quest for the Truth
As previously mentioned,
Gibson relented
to requests and officially introduced the
Moderne in 1982. Howard Leese, formerly
of Heart, was given the first prototype,
which was painted Candy Apple Red. He
also purchased one for his guitar tech. Both
later sold the guitars for a tidy profit. Only
183 Modernes were produced in this run,
and the public reaction was generally negative.
Other than the Korean-made Epiphone
copies, Gibson has refused to manufacture
the Moderne since.
This brings us to Ronald Lynn Wood, a guitarist
originally from Flint, MI, and now of
Gainesville, FL, who became fascinated by
the Moderne as a young man and set out to
unravel the mystery of this elusive guitar. His
new book, Moderne: The Holy Grail of
Vintage Guitars, has just been released by
Centerstream Publishing, and it is the most
exhaustive and comprehensive accounting
to date of the search, the history, and the
rumors and facts surrounding the Moderne.
Wood saw what he believes was a Moderne
hanging in a Flint pawnshop in 1978, and
from there began his quest for the truth
behind the mystery.
“It was like no other guitar I had ever seen,”
he recalls. “I distinctly remember the lower
horn was shorter than the top. I never did
get that Moderne, but always wondered if it
was real or not. When I was thirteen, I used
to subscribe to the newsletter put out by
Guitar Trader from Red Bank, NJ. From my
earliest days as a musician, I was fascinated
with vintage guitars. There was all this talk
about the Moderne in various books and
magazines, but very little substance. Did
they make one? Where was it?”
Wood goes on to say, “I met Cohn
Rude through an article he had written
[on the Moderne] in Vintage
Guitar magazine. He was very helpful
and shared a lot of information
with me, as did a good friend of his,
Wayne Johnson. I had been collecting
information about the Moderne for a
long time, but after talking with them,
it gave me the fire to finish the book.”
Wood started saving information on
the Moderne twelve years ago, and it
took him five years to complete the
book. He claims to have a great deal
more information that didn’t make it
into the book, information that he
could not substantiate.
“A few days ago,” Wood relates,
“someone sent me a photo
of a [Gibson] factory worker
with a Moderne on her work
bench in the final stages of
assembly, so I absolutely
think the guitar existed. I
think at the very least two
prototypes were made, but
most likely four. Ted McCarty,
John Huis and Julius Bellson,
all Gibson management at the
time, said there were several
made. I spoke to an ex-Gibson employee, who
refused to be identified, who claimed to have
seen Modernes at the factory in 1963. Ren Wall
of Heritage Guitars claims to have played a
Moderne in the Gibson morgue in Kalamazoo
in 1963, and borrowed it for use in a school
dramatic production. Even some former Fender
reps I spoke to said they saw all three futuristic
guitars at the 1957 NAMM show.”
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