Joeker Guitars, a first-time NAMM exhibitor, brought samples of their custom instruments. They're launching with two models, the Classic (pictured) and the Rush, but they also accommodate custom body shapes. All the guitars are neck-through and are built completely custom—including wood, pickups, hardware, etc. The guitars are built in the USA and the company says it aims to differentiate itself by being equipped for a larger number of orders than most custom builders and offering shorter wait times of six to eight weeks max.