February 2011 \ Features \ The Pinkburst Project

The Pinkburst Project

Elianne Halbersberg, Photos by John Peden

Twisted Sister’s Jay Jay French commissions a who’s-who of guitar and bass manufacturers to create 25 custom “pinkburst” guitars and amps to benefit research into uveitis—a disease responsible for 10 percent of blindness in the US.


Premier Guitar February 2011

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Jay Jay French and his daughter, Samantha, cradle the Gibson J-200 and Martin 000-18 flattops he commissioned to raise money to combat the rare eye disease Samantha has suffered from since she was 6 years old.

If you’re a child of the ’80s or hip to Reagan-era hard rock, John French Segall (aka Jay Jay French) needs no introduction. As co-lead guitarist for Twisted Sister, he cranked out fistpumping melodic anthems like “We’re Not Going to Take It” and “I Wanna Rock” that gave voice to the angst and rebellion felt by whole swaths of youth eager to indulge in everything their parents feared and hated. Those anthems brought French and Twisted Sister worldwide album sales of more than 15 million units, in addition to 37 gold and platinum awards from eight countries.

But even if you’ve never been into that particular music scene, you can probably relate to French as a gear nut— he’s famous for his trademark “pinkburst” Les Pauls. If you’re a parent, you’ll probably also identify with what he faces as the devoted father of a 17-year-old girl, especially as you read on and try to imagine what it was like when French and his (then) wife learned that Samantha, then 6, had uveitis—a disease that causes inflammation of the middle layer of the eye and that is the leading cause of blindness among American girls (see “What Is Uveitis?” sidebar on p. 5). Regardless of your musical or gear proclivities, you’ll likely feel pangs of empathy as you contemplate the 11 intervening years of pain, uncertainty, and heartache as French’s family learned to live with the disease.

French didn’t want to just live with it, though. As a restless rocker and a vigilant dad, he wanted to do something to help the cause. So three years ago he began the Pinkburst Project—an effort to amass a collection of one-off custom guitars and amps that could be auctioned to raise both awareness about uveitis and money to fund research for a cure. French commissioned Fender, Paul Reed Smith, Epiphone, Gretsch, Martin, Gibson, Marshall, Vox, Mesa/Boogie, Hartke, Diamond Amplification, Finland’s Ruokangas Guitars, and Orange to design a lineup of 25 exquisite guitars, basses, and amplifiers to that end, while TKL designed one-of-akind cases for the axes, Red Monkey created customized straps, and Harley Hoffman of Kayline Industries supplied the custom vinyl covering for the amps.

We recently spoke to French about his family’s struggle with uveitis, what led him to begin the Pinkburst Project, and what it was like selecting the gorgeous guitars, amps, and accessories that comprise it (we’re displaying selected portions of the project here, but you can view the entire collection at pinkburstproject.org).

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Comments

(6 comments) display by
UsernameComment
RobynCS
on 07/17/2012
Ms. Halbersberg is one of the finest writers and turned in a great article. Thank you for alerting us all to Uveitis via Jay Jay and his daughter. And thank you Premier Guitar for being so informative!
JH
on 02/11/2011
If you or anyone you know is suffering from Uveitis, please visit the pinkburstproject.org site and share your story on the Guest Book page. We cannot thank Premier Guitar enough for their amazing story and support! Thank you!
shawn
on 02/09/2011
I have Uveitis and the comments about it not being researched is true. I've lost most of my eyesight through the last 10 years. Had no insurance until I went completely broke. A big problem is most eye Dr.s know little about it but wont refer you somewhere else, leading to terrible care for most of us. Can't see Dr Foster in Boston because it's very expensive. Im from Long Island and the first show I ever saw was Twisted Sister at the 2001 roller rink in maybe 1982. Thanks Jay Jay, you're literally the ONLY person talking about this excruciatingly painful and debilitating disease. Note to musicians; Dont be so scared to play with the blind guy, they work harder. They have to. I am not the liability, your ignorance is. Yeah my gear is not the hottest (had to hock all the good stuff) but try to notice the skills. Getting people to jam with a disabled person is almost impossible. Its mostly the "cant drive" thing. So stupid. Great article. Great work JJ and friends. Good Luck to your daughter.
GailPink
on 01/25/2011
View the complete press release and details here:

http://www.worleygig.com/2011/0 1/pink-thing-of-the-day-pinkburst-projec t/

Dan
on 01/24/2011
Awesome project. Kudos to Jay Jay and all the manufacturers for making it a reality. And you collectors out there better put your best foot forward and make great bids for this gear. Remember. It's for a good cause.
Kevin Robinson
on 01/22/2011
This is an awesome concept. The coolest pink on a guitar I've ever seen. My fave color is pink, and this article really gets my attention. Favorites are the 6120 & 335. My wife says that my ? of pink is indicative of my ? for music. Go figure. ¶ Premier Guitar, if possible, please post a follow-up article after the auction, indicating amount of $ raised, and what each went for.



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