Early Days of Orange
Cliff Cooper, Orange Shop 1970
In the early days of the company, founder Cliff Cooper slept in a small room in the back of the Orange Shop. Here, he says, "I used to live and sleep in that back office using a Vox column speaker cab plastic cover as a sleeping bag!" In this photo, he stands with an early version of the Orange "Voice of the World" tree artwork. The tree ended up as part of the iconic crest.