Early Days of Orange
The Orange Beach Buggy, 1970
Cliff Cooper took advantage of the dune buggy trend of the '60s and '70s and built four kit buggies powered by Volkswagen Beetle engines. He sold three, and all of the buyers kept the orange logo on the car. The eye-catching vehicles proved to be engaging advertising, expanding the company's brand awareness around London. Here, the Orange Shop staff happily pose: Robin, Cliff, Rocky, Ed, and Veronica.