In the early 1960s, Gibson was steadily
losing ground to archrival Fender. The
SoCal company offered radical colors, various
pickup configurations, and several of
their models—especially the Stratocaster and
Jazzmasters—quickly became a part of surf
culture thanks to the Beach Boys and Dick
Dale, among other legendary players. The
continued growth and pop culture immersion
from Fender forced Gibson to roll up
their sleeves and come out with a new batch
of guitars that weren’t considered old-fashioned
or overpriced.
Gibson dipped its toe in the futuristic
guitar design frontier in 1958 with the
release of the Explorer, Flying V, and supposedly
the Moderne (which never made it into
production). Unfortunately, these newfangled
axes were just a bit too unconventional
for most guitarists. (Obviously, today’s vintage
market and the numerous reissue runs
show guitarists’ admiration for the ’58 trio.)
But in 1963, Gibson’s CEO Ted McCarty
took a page out of Fender’s playbook and
sought to have a new model that was reminiscent
of mid-’50s car tailfins. They enlisted
car designer Ray Dietrich—who helped
create the 1931 Reo Royale Eight and the
early Checker Motors Marathon models—to
come up with a new guitar design.
The first Firebird I produced in 1963
had several firsts for Gibson—a peculiarly
reversed body shape that had its lower horn
longer than the upper, a neck-through
design, and a Fender-ish reverse headstock
that had banjo tuners on its right side. It
features a standard Gibson scale length of
24.75", mahogany body, mahogany neck,
Brazilian rosewood fretboard, and a wrapover
stop tailpiece. The first models came loaded
with mini humbuckers, but eventually were
upgraded to standard humbuckers with the
Firebird III. The reverse body style was the
Firebird norm until 1965 when Gibson
unveiled the non-reverse design featuring a
substantial upper bass-side horn.
In 1966, Gibson went a step further
and offered the non-reverse Firebird in
a 12-string—the model shown here was
recently purchased by Red Hot Chili
Peppers guitarist Josh Klinghoffer. The
V-12 features an asymmetrical mahogany
body, mahogany set-neck, Brazilian rosewood
fretboard, blackface LP-style headstock with
pearl split diamond inlay and six tuners on
each side, and a Tune-o-matic bridge. The
original Firebird models came stock with P-90
pickups, but this particular model has mini
humbuckers. Anomalies on this guitar lead
Klinghoffer’s tech, Ian Sheppard, to believe
that this was either a “factory second or a halfassed
prototype.” The headstock’s diamond
inlay is off-centered, and this V-12 has two
on/off pickup switches whereas the standard
model has a 3-way toggle. Additionally, the
pickguard is a different shape and has 11
screws while the standard version has only 10.
This is an endangered bird: Only an
estimated 272 were produced from 1966–
67. This doesn’t stop Klinghoffer from
enjoying his recent purchase. Sheppard
claims that, “so far he hasn’t used it on
any songs, but when he feels particularly
excited he’ll tell me before the show that
he’ll want me to bring this up to him during
a four-bar rest within the encore jam.
He uses it when he wants to get a bit out
there [laughs].”