A 1955 Fender Stratocaster
in a blonde finish—a rare
color for that time. The
background reveals how the
Fender factory looked when
this guitar was built there.
“The tone of the Stratocaster is as
new and different as tomorrow and
is the big professional tone so long sought
after by critical players.”
These words from the 1954 Fender
catalog announced the arrival of what
would become one of the most popular
electric guitars ever. The Stratocaster was
developed with input from players dissatisfied
with Leo Fender’s first electric guitar,
the Telecaster. The Strat’s new features
included a more comfortable body shape,
a bridge that allowed players to adjust the
intonation for each individual string, and
a vibrato system.
The new Fender model not only attracted
early rock ’n’ rollers like Buddy Holly,
Johnny Meeks (the legendary lead guitarist
for Gene Vincent and The Blue Caps),
and Ritchie Valens, but it also appealed
to artists in such varied genres as Western
swing (Eldon Shamblin of Bob Wills and
His Texas Playboys) and champagne music
(Buddy Merrill of The Lawrence Welk
Show). The 1955 Strat featured this month
was used for years in a Wisconsin polka
band called The Merri Tones.
This month’s Strat is very much like
any other made in ’55. It has a one-piece
maple neck with a “spaghetti” logo on the
headstock, a “comfort contoured” ash body,
brittle Bakelite pickup covers and knobs
(replaced by a more durable plastic during
1956), and a “synchronized tremolo.”
While the standard finish for a Stratocaster
was a deep sunburst, this guitar has the
same see-through blonde as a Telecaster.
Custom color Strats were rare in the ’50s—and especially rare before 1956 when the
option first appeared in the Fender catalog.

LEFT: Serial #7589 bears all the signs of a
well-played Strat.
RIGHT: The Stratocaster’s synchronized tremolo
and contour body were radical features when the
model was introduced in 1954, so it’s no surprise
that each is noted on the headstock.
The Strat’s original owner bought it
new in November of 1955 for $317. He
was allowed a payment plan of $15.73
installments with the final amount due in
May of 1957. According to the back of
his sales contract, he paid off the guitar a
whole year early. His polka gigs must have
been good! The current market value for
the guitar is $40,000.
Bought in November 1955, this Strat
was purchased on an 18-month installment plan.
You’ll find a wealth of details on Fender
Strats in The Fender Stratocaster by A.R.
Duchossoir and The Stratocaster Chronicles:
Celebrating 50 Years of the Fender Strat by
Tom Wheeler.
Original price: $317 with case in 1955
Current estimated market value: $40,000
Dave ’s Guitar Shop
Dave Rogers’ collection is tended
by Laun Braithwaite and Tim Mullally
and is on display at:
Dave’s Guitar Shop
1227 Third Street South
La Crosse, WI 54601
davesguitar.com
Photos by Mullally and text
by Braithwaite.