March 2013 \ Features \ Builder Profile \ Builder Profile: Bob Bradshaw

Builder Profile: Bob Bradshaw

Michael Ross

In the early 1980s, Bob Bradshaw paired his engineering skills with his passion for music and guitars. Before long, he was one of the most talked-about and sought-after builders of amp- and effects-switching systems on the planet—a tech to stars like Eddie Van Halen, Steve Vai, Mike Landau, Steve Lukather, and countless others.


Premier Guitar March 2013

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Professional guitarists in the ’80s and ’90s were as likely to recognize the name Bob Bradshaw as Eddie Van Halen. In that era of refrigerator-sized rack systems, awash with glittering LEDs, “Bradshaw Boards” reigned supreme. Attending a concert featuring Dokken, Aerosmith, Metallica, Megadeth, Journey, Motley Crüe, Def Leppard, Toto, Steve Vai or the aforementioned EVH meant seeing, or certainly hearing, the result of Bradshaw’s work as a gear systems designer.

Nor were his customers restricted to the hard rock/metal crowd. You were as likely to experience a Bradshaw rig at shows by Steve Miller, Lee Ritenour, Duran Duran, Steely Dan, or even Gloria Estefan and Madonna. Touring guitarists in all genres came to Bob to have their pedals, rack gear, and amps wired together in a reliable, roadworthy, system—a system that offered instant access to any sound required.

With his company Custom Audio Electronics, Bob Bradshaw is still constructing hand-built systems for the likes of Billie Joe Armstrong, Dweezil Zappa, and Trey Anastasio at his live/work space in the Los Angeles’ Brewery Artist Lofts, a converted Pabst Blue Ribbon plant. We spoke to him about the rise and fall of rack gear and the bad rap that buffers suffer.

Where did you grow up?
I was born and lived in Florida until I went to electronics school in Atlanta, Georgia, in the late ’70s. I didn’t have any electronics knowledge, but I was the kid with the biggest stereo—I just loved music.

Were you a guitar player?
No, I bought a guitar just so I could hold it [laughs]. I bought a Tele Custom because I loved Danny Kortchmar and he played one. I bought an Acoustic 150 amplifier and built a cabinet but I could barely play a lick. I just wanted to be part of music somehow.

You say you built a cabinet. Were you always handy in that way?
No, I bought a Dynaco Stereo 400 power amp kit and it was too intimidating—I couldn’t do it. I had a friend at work put it together.

After high school, I wanted to get into engineering but there weren’t many recording schools back then. I figured if I learned what was going on behind the knobs; that would give me a skill to help me get into audio engineering, so I went to DeVry Institute of Technology.

I did very well there. My math skills weren’t great, but luckily the pocket calculator came along around that time [laughs]. I graduated at the top of my class and got recruited to come to California to work for Hughes Aircraft. I figured the music industry was in California, so if I got out there maybe I would find something I could do.

I worked for Hughes for a year, and then saw an ad in a newspaper for Musical Service Center—a place that fixed instruments. I went in with no experience, but they hired me to be a bench technician. I got thrown into the fire, getting the crap shocked out of me working on Marshall amps. Fortunately some guys there helped me.

Was this the early ’80s?
It was around ’79 or ’80. It was all pedals in those days—rackmounted pieces were just starting to come along. I might occasionally see an Eventide H910 Harmonizer, or an early Roland rackmounted delay.

I hated seeing guys bending over to diddle with their pedalboards in performance. The pedals were different sizes and different shapes, some had lights some didn’t; I’m thinking, “You have to get that stuff off the floor. Why not have a separate bank of switches to control the pedals?”


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Comments

(7 comments) display by
UsernameComment
PG Reader
on 02/08/2013
@Michael Ross: maybe you should set the record straight here on Dan's allegations? Sounds like he's P.O.'d.
Eddie
on 02/07/2013
I've read the Hallebeek article - sure some of the questions are along a similar line, but why wouldn't they be? For a generic standalone article about an well-know equipment manufacturer why wouldn't you ask them how they got started, how they developed their best-know products, who they've worked with and what are they going to be doing in the future?? PG is a mainstream publication so they're going to pitch their interviews for the widest number of readers, who maybe are aware of the interviewee, but probably haven't read every previous interview with them. I don't class this as lazy journalism at all - they know who they're producing the article for (and it probably isn't you, if you already know most of the info within it) and they've pitched it accordingly. Ok...maybe my previous comment was a bit sarcastic, but I still think the article is fine.
Dan Rumanski
on 02/06/2013
Eddie, pay attention stupid! The interview questions are the same, Google it dummy! (i.e.: pg asking the same questions) Check out Richard Hallebeek interview, also James Santiago. Old Chinese wise man say "look before you leap" dumb shit.
Eddie
on 02/06/2013
Don't understand the comment at the top - this isn't a special interview just for people who've read previous interviews with Bob Bradshaw. Rip-off of previous articles??? So Bob Bradshaw is ripping himself off by giving the same answers to questions that he's been asked before?!?!?? Shock horror!!! Do you expect him to change the answers to make it more interesting for you?!?!? Why on earth would they ask questions other than 'how did you get into the business'? and 'what are you working on now'? Perhaps they should've asked for his views on the Higgs Boson particle, or what his favourite pizza topping is? Dumb!!
Dan Rumanski
on 02/05/2013
This article is basically a rip off of other articles that have been done on Bob years ago (Google it) Lazy "journalism" i suspect. All the same type questions, same pics we've seen time and again. Kudos to Bob though. Of course PG wont publish these comments i'm sure. PG is not really an informative mag like Guitar World or Guitar Player, its basically a book of ads. $$$$
R
on 02/05/2013
Bob Bradshaw,THE MAN!! of all Time!
PG Reader
on 02/04/2013
Great article, PG rules! Best mag out there for guitarists.



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