Fullerton, CA (February 1, 2013) – Following on the heels of the ASAT Classic Alnico launched in 2012, the G&L crew in Fullerton turned their attention to bringing uncompromising alnico sonic flavor to the three-pickup ASAT Classic ‘S’. The single-coil Alnico V bridge pickup created by Leo Fender and spec’ed by G&L’s Paul Gagon belts out meaty twang that’ll stop you in your tracks. Flip to the Alnico V neck pickup and you’ll discover Gagon’s spec offers a fuller tone that leaves those anemic vintage neck pickups in the dust.

What’s more, the two pickups pair beautifully for an exceptionally sweet, jangly tone bursting with harmonics. But the ASAT Classic ‘S’ Alnico goes even further, with a G&L CLF-100 Alnico V pickup (as used on the G&L Legacy) in the middle. The result is the sweet, evocative “quack” that's familiar yet fresh, while a push/pull tone pot gives you the classic neck/bridge combo as well as all three pickups together, for a unique sonic depth that G&L players love.

Made in the historic G&L facility on Fender Avenue in Fullerton, California, the ASAT Classic ‘S’ Alnico is available with a wide range of custom options including body and neck woods, body and neck finishes, neck profiles and pickguard materials.

To commemorate the initial production of these Alnico pickups, G&L has commissioned a special 50-instrument production of ASAT Classic ‘S’ Alnico Launch Edition guitars. The Launch Edition features a Sugar Pine body coated in a gorgeous new Autumn Burst finish. The combination of Sugar Pine and Alnico magnet pickups harks back to early prototype instruments created by Leo Fender. This Launch Edition ‘S’ is a thoughtful blending of the best of old-school Leo with 21st century G&L quality and playability, including Plek fret processing.