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Gibson USA Relaunches Raw Power Series

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Gibson revitalizes the Raw Power Series which that ran from 2000-2001 with introduction of two models.



Nashville, TN (April 1, 2009) -- Hopefully this isn't a April Fools joke on Gibson's part--they announced today that production resumes of the Raw Power Series. Originally ran from 2000-2001 with a limited run of Raw Power Les Paul models, Gibson is reintroducing the series to masses with the unveiling of two different models; the Les Paul Studio and the SG. Both models are true to their legendary body styles, but are equipped with a stripped-down, no-frills physical demeanor. However, Gibson did add a few simplistic tricks to the Raw Power Series to bring the theme into 2009.

The Les Paul Studio Raw Power and SG Raw Power feature unbound solid maple bodies, with a traditional carved top on the former. The sturdy tonewood is said to offer a clear, well-defined sonic response, as well as looking great with minimal cosmetic treatment. Both models come with solid mahogany necks are topped with unbound maple fretboards, dressed with simple dot position markers, and graced with a traditional trapezoid marker at the 12th fret. But don't let the simplicity and lack of over-the-top ornamentation discount these Gibsons as second-rate rock 'n' roll axes.

Both models come equipped with a pair of '57 Classic humbucking pickups which offer a broad appeal for a wide range of playing styles. The '57, said to be one of Gibson’s most popular pickups of all time, employs Alnico II magnets, vintage enamel coated wire, nickel-plated pole pieces, nickel slugs, maple spacers and vintage-style, two-conductor, braided wiring - just like the legendary PAFs that they are based on. In a variation from the original PAFs, their coils are wax potted to combat microphony and feedback squeal at high volumes--so while vintage-voiced, they are also suited to high-gain shredding. On top of that, both include a Gibson Tune-O-Matic bridge, green-key Grover Kluson-style tuners, a Corian nut, a glued-in 24 3/4" scale neck with a neck width of 1 11/16" at the nut. While the SG Raw Power comes with 24 frets, the LP Studio Raw Power has only 22 frets. A natural satin finish denotes the cornerstone of the series (with a smoky acrylic pickguard), but both models are also available in a range of finish options, including satin gold, satin yellow, satin white, satin blue/platinum, satin trans ebony, satin aquamarine, and gloss platinum. Furthermore, the Les Paul Studio Raw Power is available in either chrome or gold-plated hardware.

Gibson hasn't released any information regarding availability, price ranges or when the first Raw Power models will be shipped.

For more information, visit Gibson.

     

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Comments

(11 comments) display by
UsernameComment
Jammers5
on 12/08/2009
Oh BTW I have an SG Raw Power in Satin Yellow.....
Jammers5
on 12/08/2009
I got one - I am pleasantly suprised how bright the sound is! The notes are as clear as a bell and very well defined. The neck feels great too. This is a nice addition to my collection which includes an LP, Gibson Eye 2 Strats, a Tele and PRS with Soapbars.
Chuck
on 04/22/2009
I have my Trans-Ebony Les Paul pre-ordered and can not wait to get it. I have been really wanting a Les Paul with a maple fretboard and my prayers have been answered. I almost made a custom purchase at Carvin for their CS6 line that can be built with a maple fretboard, but I could not justify spending the cash for a Les Paul that was not from Gibson. I'm thrilled they are offering this option. If people don't like it, don't buy it! I think it will sound great with the wood and '57 pups.
Jim Hintz
on 04/13/2009
The proof will be in the playing, the tone, and the price point. LPs and SGs were always Mahagoney which gave them their fat midrangy tone. Don't know if I've ever seen either model with anything but rosewood fingerboards either, so am thinking they are going to be very high end oriented tonewise. But if the lower cost of maple results in a LP for say $1000 as opposed to $2500, and they sound OK it might work.
c.blondin
on 04/11/2009
I smell an Edsel in progress.For pete's sake,will someone fire those morons in the uncreative dept.and hire some new blood.The Les Pauls and SG's are are over a half century old.Come out with something that's at least forward thinking.B.T,W. loose that ugly pickguard .Simplicity is the key.At least the 339 was interesting in the fact that it didn't take a whole tree to make it.I can just see the guys in R&D going "HEY I have a great idea for a new model"Why don't we take a 335 and make it smaller.Brilliant!!!!! RAW POWER..more like RAW SEWAGE
Michael Rodgers
on 04/11/2009
Oh Guitar Gods, why do you allow Gibson to do this crap? What's next? Re-issues of the Sonex 180, or the Maurader? Stop this habit of re-issueing stuff nobody wanted when it was new, and sure has all hell, don't want now.
Longhorne
on 04/10/2009
I agree with Zontar, though since I've seen Gibson pull even dopier moves like the RD series and the brain-dead-friendly robot guitar - and who could forget the somehow popular reverse "V", I suspect that they're being serious. incidently Cornstalk, SG's have always had a top mounted jack, and that pickguard is nothing new; it was featured in the late 60's and early 70's, and is on several models now, but I do agree that the half pickguard version is a lot classier, and results in the pickups being mounted into the wood as opposed to the plastic, which was, I think, the method used on the larger version.
oldschool
on 04/09/2009
I have 2001 LP natural finish raw power...Great guitar comes with Grover tuners and passive humbuckers. Great value if you can find one used
Cornstalk
on 04/09/2009
Too bad - big, ugly batwing pickguard and face-mounted jack on the SG. Gibson - ditch the pickguard and put the jack on the edge.
zontar
on 04/03/2009
"Hopefully this isn't a April Fools joke on Gibson's part" Well it looks like one to me.



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