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Jeff Bober Launches EAST Amplification

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The new company from the founder of Budda Amplification will launch with the Studio 2



Baltimore, MD (March 24, 2010) – Jeff Bober, founder and former designer of Budda Amplification, has launched his latest venture: EAST Amplification. He is launching the company with the Studio 2 head and 1x12 extension cab, soon to be followed by the Club 18.

Bober calls EAST Amplification the “natural progression” of his amp designs that began with Budda. “I’m very proud of what I did at Budda over 14 years,” Bober says, adding that he’s happy that Budda is out there, but he’s also excited to move on to something new.

Bober says that customers can expect a high level of support with EAST Amplification, saying, “I’ve always been one to interact with [my] customers… I really plan on keeping that in place.”

The company’s name comes from his East coast location along with a touch of Eastern philosophy.

Studio 2
EAST Amplification’s debut amp is the Studio 2, a full-featured 2-watt head with a matching 1x12 extension cabinet. The Studio 2 features controls for Gain, Volume, Treble, Middle, Bass, Presence and Master Volume. Bober says that the amp’s features give it a versatile tone that can go from clean to near-metal, hitting Pete Townshend and Larry Carlton-style sounds in between.


The amp has a 5U4 rectifier, three 12AX7s and two 12AT7s in a push/pull configuration, making it “sound huge at 2 watts.” The amps are hand built to order.

The Studio 2 also features an internal load with variable line out. This allows the amp to be run sans speaker and connected via the line out directly to the effects loop return or front end of a higher powered amp, enabling the amp to reproduce its signature tone at increased volume levels.

The head retails around $1350, the cab around $425.

Club 18
EAST Amps’ second offering will the be 18-watt Club 18 head with accompanying 1x10 cabinet. Bober calls the Club 18 a two-mode amp, with rhythm and solo modes. The amp is designed to maintain the same tone in the rhythm and solo modes, so players just get more of their desired tone when kicking it into solo mode.

The controls on the Club 18 are Gain, Volume, Treble, Middle, Bass and two Master Volumes. The Gain and second Master Volume are only active during solo mode. With the gain turned all the way down, the tone is the same from Rhythm to Solo mode. Users can then adjust the Gain control and Master Volume in Solo mode without changing the gain settings for the Rhythm mode.

Bober estimates that he will begin taking Club 18 orders in two weeks. Pricing is to be determined.

EAST Amplification is selling direct, and will soon be available through destroyallguitars.com. Bober says there is currently about a four week lead time on amp orders.

For more information:
EAST Amplification Facebook
eastamplification.com (coming soon)

     

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Comments

(10 comments) display by
UsernameComment
Tommy T
on 09/24/2010
Jeff, I know the new line will be successful simply because of you. Your work on all my combos has been superlative, especially my '68 Pro Reverb. Hope you can work on my Superdrive 30, if it ever needs some work. Continued success!!
Dominc
on 07/27/2010
I recieved mine a week ago......I'm still floored!
S.Perry
on 05/08/2010
Budda is a great amp, and I'm sure Jeff's new East line will be just as great. But, I'm a Mesa player! Have been for years, and will stay that way. I'd put my Roadster head ,against any other amp on the market. Plus, I've never had a problem with it. I'll Stay put.
Michael
on 03/29/2010
I have a Budda Super Drive 30 and didn't know that an amp like this was available until I bought it. Thanks Jeff, I'll bet your new amps really sound great. I am also an avid reader of your column. Keep up the great work.
bryanf
on 03/28/2010
I played the Club 18 in Austin... wow... great, great amp... saving up to order one soon... who needs a Dr Z Maz Jr nr combo?
Geoff
on 03/27/2010
Let's see: hand built, probably point to point wiring... oh, and all the time spent in the design and prototypical stages, meaning multiple amp builds to test the theory and designs...stellar reputation, quality components, some probably custom made for Jeff's designs to his specifications... golly... not too expensive at all.

Actually, some people charge far more for a whole lot less. Need an example? How about the Marshall JTM45 reissue: $1895.00 list for a computer built circuit board (essentially the original circuit using SMDs and modern build technology - no human hands involved), some hand assembly, but probably in China (cheap labour) and you think that's reasonable??? I can get a Metro PTP JTM for 1500 bucks and it will smoke the reissue.
Wayne
on 03/26/2010
One kickin' amp....I own 7 amps and this one gets all my time.....Great job Jeff!
SRV
on 03/26/2010
A little on the EXPENSIVE side, bros.....
Billy Penn
on 03/26/2010
Jeff's new Studio 2 ROCKS!! I played it at The Austin Amp Show and loved it.....!!! Nice one Jeff!!
Jason
on 03/26/2010
Awesome! I'm glad to see Jeff right back out there with something new. He was always helpful over the phone when I had questions about my Budda.



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