PG's Brett Petrusek is On Location in Santa Cruz, CA, where he takes a few moments and talks with SC's Founder & CEO, Richard Hoover, and SC's main man behind Sales and Marketing, Willie Carter. They talk tonewoods, the difference between open and closed headstocks, the Arlen Roth signature model and what boutique acoustic guitar building is all about. As always, for your gear fix, visit Premier Guitar