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PG's Shawn Hammond is on location in Nashville, TN, for the 2011 Summer NAMM Show where he visits the Schneider Guitars booth. In this segment, Shawn gets a demonstration of the Seymour Duncan Zephyr pickups that are on the Schneider Turquoise model.

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Raf on 12/08/2012	Calm down people. It is not religion. Of course these pickup will sound differently. Just like a Gibson and a Fender would. The point made above is just that different sounding does not mean more appealing sounding. More defined with higher ends does not mean it will be nicer to the ear. What is written is probably true, a better definition, cleaner sounding and more defined. If people want that compared to other classical copper pickup, then just try it out. Question tho, what is the lifespan of these. Silver tends to corrode quickly, how does this affect the quality of the pickups? This may give rise to 'new vintage sounding' just like new jeans with holes, of course more expensive.
Early Easter on 10/17/2011	why doesn't the silver wiring corrode?
Slim Turnpike on 10/17/2011	I totally believe that silver wire conducts better than copper, and that means more "information" comes from your signal. But music if more than 'information'. Excellent guitar tone does not follow from more 'information,' in fact I would say that in my 40+ year experience as a player, it's just the opposite. Bandwith ain't what it's about. Otherwise Link Wray wouldn't have slashed his speakers, guitarists of every kind wouldn't be pushing their signal through all manner of tone-strangling devices. Lo-fi usually says a lot more than hi-fi. Many of us would say that Jerry Garcia's tone, for example, got worse the more he experimented with complicated crossover networks and exotic woods. To take an example from photography, digital images carry far more information than film images. Yet for many, if not most, artistic applications, film still delivers a better overall effect for the very reason that it delivers the most effective data to the eye. High fidelity draws a relatively small number of players, and an even smaller number of listeners. In the bars I play in, the most impressive new bands I'm hearing are often playing through the shittiest gear. Would these same bands sound better playing through cables, speakers, amps, pickups that transferred more 'information'? For me, the answer is an emphatic no. That said, not having tried these pickups myself, the question is purely academic. I'm not a reverse elitist, and the price doesn't bother me in the least. If I played them and liked the sound, I'd use them. If they sounded better than, say, the original pickups in my '57 tele, I'd rip the 57s out and put these in. No prejudice towards vintage standards. I just highly doubt that 'more information' is what we want.
Johnb on 08/30/2011	I just attended the Semour Duncan user appreciation day and experienced these pickups in person, you can really hear the difference..no hype, it's true
Gordon Rankin on 07/29/2011	Gang this is no hype. From someone who has built silver amplifiers for years it's just something you have to experience. During this show every player that played these could not believe the tone quality, speed and resolution... without the expected edgyness of the note. When I make a high end copper amp and then a silver one and play them next to each other, people really freak out at the amount of information loss that the copper amp has compared to the silver. The same thing happens with these pickups. Sure they are expensive but look at the differential price of Silver and Copper and you can see that SD has really come through for you with a reasonable price. thanks Gordon @ Wavelength
Plank Spanker on 07/28/2011	The subgroup on all these forums whose members claim that it's all in your fingers, it's all just hype, it's "magic" (or "mojo") and the like are getting under my skin. None of that nonsense is even remotely true. All kinds of gifts, skills, and tools come into play making music, and they're all worth looking into in a positive way. That's why all great players care a lot about their guitars and equipment -- even the minimalists. We should encourage every creative developer, especially guys like Seymour who began as a player and built his business from scratch by developing great stuff that works. But sure, you should never buy anything based on articles, ridiculous digital sound files, etc. But... check it out in real life!
eelcloud on 07/28/2011	if you think this is a joke, i humbly recommend learning about silver wire used in atom bomb production during WW2. These pickups should have come out decades ago...
Mr. Mellow on 07/27/2011	At no point did I hear anyone mention that the purchase of this product would make one a better player, just possibly, a better sound depending on your playing skills...so don't hate...
Epidrake on 07/27/2011	If pickup magnets make a difference in the sound of a guitar, it's only logical that the winding material will make a difference too. Silver is a better conductor there is no PR or PT involved here, it is science. Don't believe it? Don't buy it. Don't knock other people.
don on 07/27/2011	wow, what a load of p.r. crap. that's all i can say. all these companies have consumers conditioned to believe that these pickups (and any other new piece of gear they ship out) will make you a better player.

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