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PG's Charles Saufley is On Location in Santa Ana, California, where he visits the Rickenbacker Guitars factory and headquarters. In this segment, Rickenbacker's CEO/Chairman John Hall walks us through the process of building a Model 330 guitar and Model 4003 bass at their US Factory.

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Johan Botha RSA on 05/06/2012	I own many guitars. The Rickenbacker 325 has always been one of my dreams. Sadly here in South Africa, they are as scarce as second-hand coffins
chicagojazz on 02/29/2012	takes forever to get one....
Hank Nelson on 02/20/2012	Now I want a 4003
stew on 02/02/2012	Charles looks like he just woke up but worse he pronounces Rickenbacker incorrectly in his introduction. You have much better interviewers, use them.
Mark Hammond on 01/15/2012	As stop frame animation goes, Walt Disney would be spinning in his fridge
groovy bill on 01/11/2012	Charles, it was George Harrison, not Pete Townsend who made the Rickenbacker famous back in the 60's. Harrison was playing Rickenbackers long before Pete ever did.
Spanky on 12/12/2011	CEO in jeans and Production Manager in shorts. That's my kind of job! Not really my kind of look for a guitar, but definitely appreciate their history and craftsmanship. Nice to see someone using as much US parts as possible yet still keeping things somewhat affordable. Nice balance of machine and people. "Hand made" these days means machines are used by hand so basically its not that much different anymore. I've had "hand made" items that were junk vs machine and visa versa.
cem gokcek on 12/12/2011	Okey...I appreciate these guitars.becausetunes are very good.Thanks...Cem-Turkey
John Baum on 12/11/2011	Fantastic! Love my 330. As much as I would like to get a foot in the door doing this kind of work, I think its awesome the skill is being handed down from generation to generation. It speaks well for the future of the luthier craft.
James Faria on 12/10/2011	They don't make left handed guitars or basses at the time. Mr. John Hall doesn't like lefties players (except Mr. Paul McCarntey), another reason is welcome!

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