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January 15
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Ernie Ball Introduces Aluminum Bronze and M-Steel Strings

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Coachella, CA (January 15, 2014) -- Ernie Ball, one of the world's leading manufacturers of guitar strings and musical instrument accessories, is proud to introduce the first significant material innovation for acoustic strings since the release of Phosphor Bronze in 1974. Following the success of the immensely popular Cobalt Slinkys, Ernie Ball continues to provide musicians with the most cutting edge tools to achieve superior tone with the release of Aluminum Bronze Acoustic Strings.

Extensive research over the span of 3 years lead to the development of this optimal blend of copper and aluminum specifically tailored for acoustic guitar strings. Aluminum Bronze Acoustic Strings feature more projection and clarity than traditional bronze strings, while also providing improved corrosion resistance. Aluminum Bronze Acoustic Strings are made with Ernie Ball Maraging Steel hex cores and Aluminum Bronze wrap wire which provide more pronounced lows coupled with crisp brilliant highs.

Aluminum Bronze Acoustic Strings were road tested by some of today's most respected acoustic guitarists from world renowned guitar virtuosos, Andy McKee and Antoine Dufour to multi-platinum and grammy-award winning artist, John Mayer. The response has been in resounding agreement that Aluminum Bronze Strings provide a shockingly clear and robust tone unlike anything else on the market.

Officially launching mid January, the new Ernie Ball Aluminum Bronze Acoustic Strings will be available in stores late Spring 2014. With a street price of $7.99 for guitar, the new strings will be available in all of the popular Acoustic gauges. This progressive innovation leads a host of new and exciting products that Ernie Ball is set to launch at the 2014 Winter NAMM Show.

Ernie Ball is proud to introduce the next significant material innovation for electric guitar strings with M-Steel Strings. On the heels of launching Cobalt Slinkys, Ernie Ball has continued to redefine the tonal capabilities and magnetic properties of the electric guitar string. This proprietary new line of strings has been re-engineered from the ground up to further increase output, frequency response, and strength.

M-Steel, short for Maraging Steel, is a superalloy used in high stress applications for the aerospace and defense industries. The wound strings are comprised of a patented Super Cobalt alloy wrapped around a Maraging steel hex core wire, producing a richer and fuller tone with powerful low end response. M-Steel plain strings are comprised of a specially tempered steel for maximum fatigue resistance. A patented winding of steel around the ball end of the plain strings reduces slippage, breakage and stays in tune better than conventional plain strings.

M-Steel Strings were road tested by some of today's most respected musicians, including world-renowned guitarists Slash, Steve Vai, and John Petrucci. Guitar virtuoso Paul Gilbert said: “Ernie Ball knows their metal... literally. I just put a new set of M-Steel Strings on, Wow! Powerful new tones came streaming out of my guitar.” Upon review, Guitar Player Magazine said “M-Steels Strings are louder and girthier than even the Cobalt Slinkys and more so when compared to nickel-plated strings.”

Officially launching mid January, the new Ernie Ball M-Steel Strings will be available in stores late Spring 2014. With a street price of $12.99, the new strings will be available in five popular Slinky gauges: Super, Regular, Hybrid, Power and Skinny Top Heavy Bottom. This progressive innovation leads a host of new and exciting products that Ernie Ball is set to launch at the 2014 Winter NAMM Show.

For more information:
Ernie Ball

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