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Meltham, England (March 28, 2013) -- Britain’s oldest surviving amp manufacturer of any note is set to reveal the 2013 line-up of guitar amplifiers and cabinets by way of a completely redesigned website.
Matamp, whose amplifiers have always been hand built in Britain, are known for their rich, versatile tones achieved by carefully thought out circuitry rather than flogging the guts out of the components. The range has been designed to cater for the musician that needs consistency in their tone from the rehearsal room, through the studio and the smaller gig, all the way through to the arena ear-bleeder.
Because of Matamp’s policy of total hand-build, comparatively few are made per year than are by their factory built competitors, so there only a very few dealers stocking them in the UK; the means by which most customers buy the equipment is simply to drive directly to the workshop in the knowledge that they are not paying dealer or distributor margins for the privilege of playing through most other brands.
The upside of buying directly from Matamp is that the customers are in a position to try as many amps as they need to in order to find the one is best suited to their needs, and then to plug in to the ‘speaker wall’ – simply a bank of 12 identical enclosures, each loaded with different drivers – in order to nail the sound that they’re looking for. The downside is a bit of a waiting list, unless the customer selects an amp/cab combination suited to them that is in stock.
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