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Normandy Guitars

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Normandy Guitars
"If it isn’t fun, we’re not fucking doing it," says Jim Normandy. This was the motto that ultimately uprooted Normandy Guitars founder and CEO out of the white-collared world of banking and placed him in the land of luthiers. That and, of course, his love for guitars.

When Normandy was ensconced in the stringent corporate world, he adopted different rules and alternative methods to get the job done. So it’s no surprise that when he wanted to construct an acoustic bass for himself 15 years ago, he thought of everything but wood. He considered plastic, fiberglass, and other composite materials before landing on aluminum. "After I dialed in the perfect thickness and grade of aluminum, the instrument took on tonal characteristics all its own," Normandy says. "Aluminum is brighter and sustains longer than a wood guitar. It also doesn’t feedback like wood."

Doing things different is one of Normandy’s quirks, but he insists it’s not a gimmick. "Aluminum is much more consistent and dependable than wood," Normandy says. "The designs for the guitars are on a CAD machine, and we use lasers to cut out the aircraft-grade aluminum so the consistency is spot-on every time we make a guitar." Then, he welds the pieces together. Although Normandy acknowledges that woodworking is an art form, he compares his use of aluminum and lasers to what traditional builders do with wood and hand tools. He feels that each time he makes a guitar, there’s that elusive X factor that makes a guitar special.

Some purists may scoff at the idea of using aluminum, but Normandy says every guitarist he’s gotten to strap on and plug in a Normandy has been converted. "All I have to do is get it in a guitar player’s hands and get them to play one and they’re hooked," he says. "They might be skeptics beforehand, but once they hit those first few chords, they realize it has that special tone mojo not found in wood."


Alumicaster
"Guitarists are creatures that can be easily weirded out," says Normandy. "That’s why I keep a lot of the specs on the Alumicaster very similar to that of the standard Telecaster." The aluminum body is slab shaped and contoured very similarly to its wooden inspiration. The body is hollow except for aluminum blocks under the neck joint and the bridge that help transfer sound waves. The Alumicaster comes standard with two Seymour Duncan pickups—a Custom Custom humbucker in the bridge and a Hot Tele in the neck. It has a four-screw, bolt-on hard rock maple neck and a rosewood fretboard.


Black Crow Engraved Alumicaster
This custom model features a black, anodized-aluminum body with laser-cut floral and crow designs. The model shown here has the same setup as a standard Alumicaster but has a maple fretboard instead of rosewood.


Archtop
"When I crafted this instrument, I wanted to create something practical," says Normandy. "For a lot of players, big semi-hollow guitars are too cumbersome and fat to allow a player comfort and a proper reach." His Archtop model is about an inch wider at the lower bout than a Les Paul, and it’s loaded with custom Normandy humbuckers for high output and powerful midrange. It has a hard rock maple neck and a rosewood fretboard. Although the large rivets on the guitar’s face were initially for aesthetic appeal, they also hold the guitar together. "I remember one day I pulled up next to this yellow school bus and I saw those rivets and thought, 'Oh yeah—those are badass and industrial.'"

Pricing and Availability
Normandy Alumicasters start at around $1500, though prices vary depending on finish and other options. The Archtop models range from $1999 to $3000. Normandy is also launching an online custom shop where customers can order custom finishes, necks, and electronics at the level of detail exemplified by the Black Crow Alumicaster.

normandyguitars.com
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