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Ampeg Introduces a Wooden Dan Armstrong

Anaheim, California (January 8, 2008) - With its distinctive Plexiglas body and unique interchangeable pickup system, Ampeg''s Dan Armstrong "see-through" guitar has been turning heads since its introduction in 1969 – helped largely by its place in Keith Richards’ hands. Now, nearly four decades later, Ampeg hopes to turn heads again – this time by reverting to more traditional materials with its new AMG100 electric guitar line – wood-bodied iterations of the famed original. Not completely forsaking their Plexi roots, Ampeg is simultaneously also bringing back a faithful recreation of the Dan Armstrong "see-through" bass known as the ADA4.

Ampeg AMG100
Offering nearly the same specifications as the ultra-thin ADA6 – albeit crafted from traditional vintage electric guitar tone woods instead of clear acrylic – the new AMG100 is available in three versions: AMG100 BLD (MSRP $949.99), featuring a lightweight swamp ash body with vintage blonde finish and single-ply black pick guard; AMG100 CH (MSRP $699.99), featuring a lightweight mahogany body sporting a vintage cherry finish and laminated black pick guard; and AMG100 BK (MSRP $599.99), featuring an alder body with black finish and tortoise-shell pick guard.

Boasting both the symmetrical, double-cutaway body and removable pickup system that set the Dan Armstrong design apart from other electric guitars, each of the three AMG100 models features a 24.75-inch-scale bolt-on maple neck, 24-fret rosewood fingerboard, and unique neck joint permitting easy access to two full octaves of riffage on every string. Above the nut, the headstock incorporates nickel Grover die cast tuners, which are positioned for nearly direct string pull while being close-coupled for minimum string tension differences. The result is a guitar that stays in tune even under the duress of overzealous windmills

Swappable pickups supplied with the guitar include the single-coil "Rock Treble" and dual-coil "Sustain Treble" controllable via retro-styled rotary pots for volume and tone, as well as a three-way tone switch offering multiple "presets" from a single pickup. The center switch position allows the tone circuit to be bypassed, while the other two positions enable the single tone control to affect different frequencies as the tone knob is adjusted.

Ampeg ADA4
A near-exact replica of the original Ampeg Dan Armstrong "Plexi" bass, the new ADA4 (MSRP $1,899.99) features the same eye-catching clear acrylic body and unique sound that made its predecessor an immediate hit among iconic bassists of the era.

The ADA4''s maple neck features 24 frets inlaid into an Indian rosewood fingerboard, which when combined with the unique diamond-cut acrylic double cutaway body allows a full two-octave access clear of the bass'' ultra-thin body. The re-issue benefits from an improved bolt-on neck joint, as well as a solid rosewood bridge with compensated brass saddles. This bridge couples directly to the bridge plate enhancing tone and sustain, while the bridge plate, which is also the string holder (tail piece), allows the most efficient string-to-body contact available.

Custom removable pickups by Kent Armstrong, who designed the original guitar and bass pickups for his father in the sixties and seventies, employ a unique stacked design where the tone control mixes the treble and bass coils for a depth of tone that belies the instrument''s 30-inch scale. Two pickups are included with the bass: "Bright Bass" and "Deep Bass."

Additional instrument features include nickel Grover tuners, vintage rotary volume and tone pots with a two-way switch, and an authentic Formica pick guard with aluminum backing for electronic shielding and maximum durability.

For those headed to NAMM, the Ampeg AMG100 and Reissue Bass will be on display in booth #5776 (Hall B).

For more information:
Ampeg