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May 2014

The Digital Revolution

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It has been an ongoing debate – as well as the basis for many strong opinions – as our industry continues to embrace the technological advances of the digital revolution. For years, gearheads have cautiously considered the dichotomous relationship of digital tone and analog tone, especially as it relates to the recording industry. However, I am referring to an entirely different digital revolution, the digital revolution of how modern day information is disseminated, received and used.

In this day of “new media,” digital technology has presented informational opportunities that extend far beyond what traditional media services could ever provide. This is going somewhere, right? Well, of course it is – I would like to personally introduce the recently updated and vastly improved digital edition of Premier Guitar.com. I promise you that there is more than one prize in this box of Cracker Jacks.

Start by logging on to http://digital.premierguitar.com. From there, you can start the search for your fortune cookie of tone. Premier Guitar’s new digital edition features the very latest digital functionality, providing your membership to the gearhead network of tone.

Finally, read how you want. Utilize our page turning software to scroll through the entire publication, access a fully linked Table of Contents or click the “pages” function at the top toolbar to access thumbnails of each page for easy, visual navigation. Effortlessly zoom in and zoom out with just a click for the highest quality resolution available. Quickly visit each advertiser through the rich media links on each page, or by locating them in our interactive Advertisers Index – simply click on the web address of an advertiser and jump to their site to learn more about their product and services. “Search” for specific articles, subjects or advertisers to find what you are looking for without the wait. Use the “Share” feature to email interesting articles to fellow tone chasers. “Download” the entire issue and save it as a local version for offline viewing, all faster than you can say, “Tone up!”

By the way, did I mention that all of this is free? 24-7-365. Some would say we are frickin’ crazy, that we should just tease you with small samplings and making you pay for more. We say, “Nonsense!” The relentless pursuit of tone should be a shared journey and we want to share it with you.

Needless to say, we here at PG think this service simply kicks ass, but we want to know what you think. Please let us know by emailing me (trent@premierguitar.com) or our Managing Editor, Adam Moore at adam@premierguitar.com. We’ll actually listen!

So whether your preference is traditional print or a digital magazine, Premier Guitar simply wants to provide you with the opportunity to peel your own banana. It’s information on your terms, the way it should be. It really is part of our plan to rule the universe, one gearhead at a time. Life is short; tone up and throw down.

Nuff Sed

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