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NAMM is certainly a show that must go on, and it will. As the industry gathered for the 106th rendition of the iconic event, the atmosphere seemed to be filled with cautious optimism and perceived ambivalence. NAMM serves as a virtual industry barometer, forecasting product and economic conditions for the coming year. At a press conference preceding the show, speaker Marty Albertson, CEO of Guitar Center, eluded to a cautious 2008 outlook for the M.I. industry due to a possible recession, an unpredictable election year, unstable exchange rate and most importantly, historic sales trends continuing from 2007.
I would certainly agree with Mr. Albertson’s outlook, but this definitely wasn’t the feeling at the close of the show for a majority of exhibitors. In fact, many would agree that this could be one of the most lucrative shows for manufacturers in the past five years. For Premier Guitar, it was undeniably a pinnacle show that will be the catalyst for our most impactful year to date. Keep an eye out for our accomplishments in the upcoming months. Everyone here at Premier Guitar is extremely humbled to gain the confidence of a supportive industry that endorses our multimedia vision. We promise we will not disappoint your expectations.
Life is short, play more guitar. Nuff sed.
Trent Salter, Publisher