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Factory Tour

Peavey Custom Shop Tour 2

December 24, 2008
PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, Hartley takes us around the guitar area of the Custom Shop and shows off one of Peavey's first guitars, prototypes of EVH's guitar and Hartley gets a little deeper into his building philosophy.
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Peavey Custom Shop Tour 3

December 24, 2008
PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, we get to see what's under the hood of some of Peavey's Custom Shop amplifiers. In addition, we get to some some of the wiring procedures, capacitor setups and that even the speaker cabinets can be customized by the customer themselves.?
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Peavey Custom Cropper and Donahue Guitars

December 24, 2008
PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, Hartley walks us through the conception and development of Steve Cropper's and Jerry Donahue's new Custom Shop Tele-style guitars.
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Peavey Custom Shop Amp Prototype Demo

December 24, 2008
PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, we get to see one of Peavey's first Custom Shop prototype amps. In addition, one of the new Tele-style Custom Shop guitars gets played through the Dumble-esque amplifiers.
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Peavey Custom Shop Tour 1

December 24, 2008
PG's Joe Coffey is On Location in Meridian, MS, where he gets a tour of Peavey's new Custom Shop facilities with CEO/Founder Hartley Peavey. In this video, we go on the Custom Shop floor and see some guitars that are being developed, including a Native American themed arrow and bullseye guitar with extensive inlay work. We also get to see where the Peavey guitars are laid out and cut.
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EMG Studios/The Cube Interview

November 4, 2008
PG's Brett Petrusek is On Location in Santa Rosa, CA, where he visits the newly finished EMG Studios aka The Cube. Here, he interivews EMG Studios' Designer/Director, CInematographer, Jeff Brockman. Jeff explains how the studio was created and how its controlled. Also, the video features snippets of guitarist, Steve Smyth.
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Santa Cruz Guitars-R Hoover and W Carter Interview

October 10, 2008

PG's Brett Petrusek is On Location in Santa Cruz, CA, where he takes a few moments and talks with SC's Founder & CEO, Richard Hoover, and SC's main man behind Sales and Marketing, Willie Carter. They talk tonewoods, the difference between open and closed headstocks, the Arlen Roth signature model and what boutique acoustic guitar building is all about. As always, for your gear fix, visit Premier Guitar


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Santa Cruz Factory Tour 2

October 8, 2008
PG's Brett Petrusek is On Location in Santa Cruz, CA. There he walks through the Santa Cruz Guitar factory and talks with Willie Carter, Sales and Marketing, about how the Santa Cruz guitars transform during their intricate process. Here Willie guides us through the processes of bending, molding and finally gluing the guitar. As always, for more gear info and insightful videos, visit Premier Guitar
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Santa Cruz Factory Tour 3

October 8, 2008
PG's Brett Petrusek is On Location in Santa Cruz, CA. There he walks through the Santa Cruz Guitar factory and talks with Willie Carter, Sales and Marketing, about how the Santa Cruz guitars transform during their intricate process. Here Willie guides us through the finishing, placing of the neck and bridge and finally the balancing of the fretboard. As always, for more gear info and insightful videos, visit Premier Guitar
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Santa Cruz Factory Tour 1

October 8, 2008
PG's Brett Petrusek is On Location in Santa Cruz, CA. There he walks through the Santa Cruz Guitar factory and talks with Willie Carter, Sales and Marketing, about how the Santa Cruz guitars transform during their intricate process. Here Willie guides us through their wood selection process used to create fingerboards, fretboards, necks and bridges. As always, for more gear info and insightful videos, visit www.premierguitar.com
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Hamer Guitars Part 2

September 15, 2008
Premier Guitar is On Location in New Hartford, CT, learning the finer points of high-end guitar craftsmanship from noneother than Jol Dantzing, himself. In this segment we look inside the Newport, learn why Hamer necks transfer more tone, watch the spray booth in action and take a close look at the first ever Earthen Maple Talladega as it is being built. Remember, for your gear fix go to www.premierguitar.com
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Hamer Guitars Part 3

September 15, 2008
Premier Guitar is On Location in New Hartford, CT, checking out how Hamer Guitars are made. In this segment, Jol Dantzig shows us an R&D Talladega that you've never seen before and the Talladega Pro. We also see how inlay work is done, learn what goes into making the back of a neck smooth and comfortable and we take close look at one of the higher-end, rare appointments that Hamer offers: ivory nuts. Remember, for your gear fix go to www.premierguitar.com
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Hamer Guitars Part 4

September 15, 2008
Here's the final installment of Premier Guitar's On Location visit with Jol Dantzig of Hamer Guitars. In this segment you'll see why something as simple as buffing a guitar finish is exactly the opposite at Hamer - just as everything else they do is taken to another level, even the buffing process involves the kind of craftsmanship you'd expect from Dantzig's shop. Also, we got to see some of the assembly process before we wrapped up our visit. Be sure and check out the other 3 videos in this series and of course, the our October 2008 cover story on Hamer. Remember - for your gear fix go to www.premierguitar.com
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Hamer Guitars Part 1

September 15, 2008
Premier Guitar is On Location in New Hartford, CT, hanging out with Jol Dantzig. In this segment, Dantzig talks about the move from Chicago to New Hartford and the company's approach to quality. Dantzig also explains the body construction and design of the Improv.

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How to Build a PRS Guitar

July 30, 2008
All-Access Tour of the PRS Factory
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Custom Wound Pickups at Seymour Duncan, Part 2

July 18, 2008
Seymour's right-hand woman, Marisela Juarez is featured in this clip. Marisela runs the custom shop and has wound pickups for the guitars played on many of the albums in your collection.
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