Louis Electric

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Daily News

Roland/Martin Announce Partnership/Preamp Demo

January 17, 2009
One of the most intriguing announcements of the show was the partnership between Martin and Roland. At their Friday press conference, they announced the product of the partnership: a new preamp. The built-in AP-1 preamp is designed to improve the sound of acoustics equipped with piezos. It's loaded with features like digital reverb, graphic EQ, a tuner, and automatic anti-feedback.

Along with the preamp, Martin and Roland announced three new Martin models that will feature the technology: the DC-16 Dreadnought, the OMC-16 Orchestra Model, and the 00C-16.

They then demoed the unit, which you can hear for yourself midway through this video.

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Taylor Guitars T3 Semi-Hollowbody Demo

January 17, 2009
Taylor adds the Bigsby-equipped T3 semi-hollowbody to their lineup of electrics. Read our story for the details.

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Taylor Guitars Build to Order Program

January 17, 2009
Taylor's Build to Order program invites every day customers and enthusiasts alike "into the factory" to conceive and concoct a custom guitar with the perfect feel, appearance, and tone, paired with Taylor's signature craftsmanship and unsurpassed quality.

Available at domestic and international dealers, the Build To Order menu of options spans nearly 40 different component categories, with a multitude of available choices in each. From selecting wedge materials and purfling, to body shape and wood choice, the BTO menu encourages the customer to become the craftsman with its limitless combinations for designing their ideal guitar.

"With the vast resources of our factory and the knowledge of our senior luthiers, the design of a Build To Order guitar is really only limited by the customer's imagination," shares Chris Wellons, vice president of production. "With so many options available and choices to be made, we know that when a BTO guitar is ordered, this player doesn't just want any custom guitar, he wants the complete Taylor experience in his custom guitar."

The process of building a BTO guitar takes Taylor's unrivaled dedication to craftsmanship and quality to a new level. Once a BTO guitar is commissioned, an elite team of luthiers oversees each step in the construction process. From hand-selecting wood, to inspecting every part as it moves towards final assembly, Taylor's luthiers are there to ensure the guitar meets its creator's specifications and the company's exceptional level of standards. Depending on the level of customization, the creation of a Build-To-Order guitar takes on average 12 weeks, a considerably short amount of time for a one-of-a-kind instrument.

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Egnater Renegade 50 Demo

January 16, 2009
Egnater unveiled the production model of their new Renegade 50, a 50-watt amp that they showed prototypes of at the L.A. Amp Show. Features include tube mix control with EL34 and 6L6 tubes on both channels individually, a power cut switch, 50/10 watt switch, tight and bright switches, digital reverb, and a footswitch with assignable switches to particular channels. The amp will come as a head, 1x12, 2x12 or a 4x10 open back combo.

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Ernie Ball 25th Anniversary Guitar & Bass

January 16, 2009
Ernie Ball is celebrating 25 years of owning the Music Man brand, and they've debuted a 25th Anniversary model to celebrate. And what a debut it is... the guitar was named "Best in Show" at Winter NAMM 2009.?The guitar builds upon Ernie Ball's standard Axis shape with an arm contour, updated electronics, adjustable pickups and chrome hardware. The guitar also incorporates a 5-way switch that allows for interesting combinations of the two humbuckers. The guitar also features a combination of a mahogany tone block and unique chambering system for increased sustain and resonance.

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Ernie Ball Accessories at NAMM

January 16, 2009
It was impossible to walk by Ernie Ball's booth without noticing the wacky costumes, ranging from superheroes to Star Trek characters. The theme? Bad eighties TV shows. That was enough for us to stick around a while and talk about the new accessories the company was unveiling.

New stuff includes a universal, automatic peg winder, titanium-enforced strings, and a line of instrument care products.

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Boss ME-70 Demo

January 16, 2009
Roland unveiled the Boss ME-70, an upgrade to the ME-50. It features Roland's amp models, a looper, ducking delay, and everything from jazz tones to shred-friendly effects.

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Roland Cube 80x Demo

January 16, 2009
Roland's beefed up their Cube modeling series with a 1x12 80-watt amp. Features include a third programmable channel, a looper, iPod connection and spring reverb.

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Egnater Rebel 30 Demo

January 16, 2009
The Egnater Rebel 30 features two channels with reverb and a speaker emulater output. The amp will be available in a 1x12 combo in the shape of the Rebel 20's?1x12 cab?or 2x12 combo.


Read our review of the Rebel 20.
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