Giveaways January 2015

January 15

Esoterica Electrica

Do What You Love (The Money Will Follow)

September 20, 2011
Centuries ago, when I told friends I wanted to make guitar-building my career, many reacted with looks of horror.
Read More

The Secret of Peter Green’s Tone

August 16, 2011
In June of 1984, I had the opportunity to inspect the “Peter Green” Les Paul Standard.
Read More

Playing Buzzword Bingo

July 19, 2011
Marketing to trends is like shooting at a moving target—by the time you get there, the opportunity is gone. Fads move quickly, so it’s important to develop a good sense of detecting if something is just a flavor-of-the-month in order to stay away from hanging your career on it.
Read More

Making a Case for Attorney Rock

June 14, 2011
When lawyers, CEOs, doctors, and other big-money professionals pick up a guitar, people tend to wince.
Read More

MacGyver Moments that Save Your Ass

May 17, 2011
Waiting for the house lights to go down, I noticed that the neck humbucker on my guitar had dropped into the body. Vibration had loosened the adjustment screw on one
Read More

Cutting Through The Mix: Duane and Sandy

April 19, 2011
A story of love and compromise in the life of a musician
Read More

Esoterica Electrica: Controlling Your Tone - Underrated Tools of the Trade

March 15, 2011
Our love affair with effects and aftermarket mods has raged on unabated for decades now, with no end in sight. Guitarists love widgets and constantly tinker with them to tweak
Read More

Esoterica Electrica: Soul Searching - The Secret Life of Guitars

February 15, 2011
Can a guitar have a soul? Is there a spiritual essence or energy within a well-traveled instrument?
Read More

Brainstorms From NAMM's Budget Basement

January 17, 2011
What is a company to do when musicians present it with exuberant, youthful input that runs counter to that company’s current course? Should it dive headlong into uncharted waters or
Read More

The Signal Chain In Your Mind

December 21, 2010
Being a Howlin’ Wolf devotee, Walter was captivated by the sound achieved by Wolf ’s guitarist, Willie Johnson, and he was on a crusade to emulate it.
Read More