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2013 Publishers Report Excerpts

The samples provided below are part of an online readership study that analyzes the November 2013 issue of Premier Guitar with the goal of providing timportant insights to PG's advertisers.

The study offers measurements in several areas:
• The percentage of readers who recall seeing and reading individual advertisements.
• The percentage of readers in a variety of subgroups – “key customers” who plan on purchasing specific categories of products / services – who recall seeing and reading advertisements directly related to the products they intend to
purchase.
• A comparison of product categories and the percentage of readers who plan to purchase products / services in each category.

This information is valuable to advertisers because it provides measurable feedback from a broad range of guitar enthusiasts – including potential customers for specific products or services. These insights can help guide and strengthen the advertiser’s brand impact and marketing effectiveness.

These findings are from a survey of the universe of guitar enthusiasts conducted in November 2013.

There were 11,132 unique and fully completed responses.

The survey was conducted through Survey Monkey with all responses going directly to Survey Monkey and tabulated and reported, independently, by Survey Monkey. 

The methodology and findings were independently verified by the certified public accounting firm of Borislow, Factor, & Kaufman, LLC.


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