PG's Joe Coffey is On Location in San Luis Obisbo, CA, where he gets a tour of the Ernie Ball Music Man facilities from EBMM's CEO Sterling Ball.

In this segment, Sterling takes us through the Ernie Ball Music Man factory that produces the company's guitars and basses. Here, we get to see specific processes on how the guitars are setup, how the necks are carved, shaped, and given EBMM's signature feel and playability, the patented chamber patterns of an Axis, how they do seamless binding, and Sterling talks about how it's hard being a CEO during these shaky economic times.