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PG Marketing Lab

Korg USA Announces Acquisition of Aguilar Amplification Company

January 21, 2021
Korg USA announces the acquisition of Aguilar Amplification LLC, a New York City-based manufacturer of bass amplification products.
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The Les Paul Foundation Donates 50 Vidami Video Looper Pedals to Little Kids Rock

January 21, 2021
The Les Paul Foundation Donates 50 Vidami Video Looper Pedals to Little Kids Rock, Helping Streamline Online Teaching & Learning
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Ovation

OVATION® GUITARS Joins the GEWA music Family of Brands

January 7, 2021
GEWA music has recently announced the acquisition of the Ovation guitar brand from longtime partner, Drum Workshop, Inc.
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Godin

ROBERT GODIN RECEIVES THE ORDER OF CANADA HONOUR

December 10, 2020
Godin Guitars is proud to announce that Robert Godin has received the Order Of Canada Honour (C.M.) by the Governor General for his research and development activities in guitar manufacturing.
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KORG

Korg USA Hires Luciano Minetti and Kenny Echizen as Product Specialists

December 10, 2020
Korg USA Inc. announces the hiring of two Product Specialists, Luciano Minetti and Kenny Echizen.
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Morgan Walker

Korg USA Promotes Morgan Walker to Director of Marketing Communications

December 3, 2020
Korg USA Inc. announces the promotion of Morgan Walker to Director of Marketing Communications. With Walker’s advancement, Korg USA expands its executive management team to include the critical role of marketing communications.
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KORG

Korg USA Promotes Brian Piccolo to Director of Brand Management

November 12, 2020
Piccolo officially joins the executive management team in his new position.
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KORG

Korg USA Hires Carine Kowalik as Social Media Specialist and Jeff Shreiner as Spector’s Marketing Manager

November 5, 2020
Korg USA Inc. announces the promotion of Jeff Shreiner to Marketing Manager for Spector Musical Instruments (SMI), and the hiring of Carine Kowalik as Social Media Specialist for Korg USA.
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Steve

Audix Announces Steve Young, CTS as Director of US Sales

September 3, 2020
Audix, a leading US manufacturer of microphones for the professional audio markets and installed sound industry, is pleased to announce that Steve Young, CTS has joined the Audix team as Director of US Sales.
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Martin

Martin guitar CEO Chris Martin IV announces retirement

July 23, 2020
On July 16, C. F. Martin & Co. announced that an executive succession plan is being put in place for the company.
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Fender

Los Angeles Unified Summer School Students Begin Online Guitar Lessons with Fender®

June 19, 2020
Fender Play Foundation Provides More Than 1,000 Students With Guitars and Ukuleles for Music Classes
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D'Addario

D’Addario Engineers Discover Way to Turn Drumheads into Face Shields

April 9, 2020
D’Addario string and Evans drumhead factories in New York, they immediately began devising a way to use its engineering and manufacturing expertise to help alleviate the dire shortage of protective gear for New York and the nation’s healthcare workers.
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Catalinbread

Catalinbread Effects Announces New Ownership

March 19, 2020
Under this new ownership, the Catalinbread crew will be able to take its collective passion for sound further than ever before.
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Lloyd Schwartz

Tech 21 Mourns the Loss of Lloyd Schwartz

February 6, 2020
He served as Tech 21's “Solutions Architect” for just over 27 years.
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D'Addario Collection

Jim D’Addario Partners with Reverb to Sell Guitar Collection in Support of the D’Addario Foundation.

February 6, 2020
All proceeds from the shop will be donated to the D’Addario Foundation.
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Kyser

Kyser Appoints Scott Attebery as New CEO

January 9, 2020
Kyser Musical Products, Inc. has appointed Scott Attebery as CEO effectively immediately
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D'Addario

The Torch is Passed at D’Addario

December 18, 2019
John D’Addario III is Elevated to Chief Executive Officer and Jim D’Addario Steps Down as CEO
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Warwick

Warwick GmbH to be Exclusive Licensee for Sadowsky Guitars Ltd.

December 18, 2019
With over 80 years of combined experience in traditional instrument craftsmanship, Roger Sadowsky of Sadowsky Guitars and Hans-Peter Wilfer of Warwick GmbH of Germany have teamed up to bring a full range of quality instruments and accessories to musicians worldwide under the Sadowsky brand name.
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2019

Your Marketing New Year’s Resolution

December 20, 2018
As you look forward to growing your business in 2019, I'm here to offer you my outlook on the best ways to spend your energy and dollars in the coming year.
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