November 2018

PG Marketing Lab

WDTAM: What does that acronym mean?

November 8, 2018
Your guide to modern marketing acronyms for today's digital landscape.
Read More

Context Matters: Finding the Right Place for Your Brand

October 4, 2018
Buying impressions and buying attention are not the same thing.
Read More

Putting the “Social” Back in Social Media

September 6, 2018
When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed. My message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.
Read More

You’re the real winner: Using giveaways to grow your brand.

August 23, 2018
Giveaways are an excellent way to keep your audience engaged, happy, and growing. Here are some tips for making yours a success.
Read More

It starts with the creative: The Top 5 mistakes in display ad design

August 9, 2018
PG's Digital Strategist has helped hundreds of clients with the most common question I get: “What should I put in my banner ad?”
Read More

Acquire the Customer -- and the Sale will Follow

July 11, 2018
Converting sales from online advertising requires strategy and effort to acquire customers - whether they become one right now or in the future.
Read More