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PG Marketing Lab

Martin

Martin guitar CEO Chris Martin IV announces retirement

July 23, 2020
On July 16, C. F. Martin & Co. announced that an executive succession plan is being put in place for the company.
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Fender

Los Angeles Unified Summer School Students Begin Online Guitar Lessons with Fender®

June 19, 2020
Fender Play Foundation Provides More Than 1,000 Students With Guitars and Ukuleles for Music Classes
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D'Addario

D’Addario Engineers Discover Way to Turn Drumheads into Face Shields

April 9, 2020
D’Addario string and Evans drumhead factories in New York, they immediately began devising a way to use its engineering and manufacturing expertise to help alleviate the dire shortage of protective gear for New York and the nation’s healthcare workers.
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Catalinbread

Catalinbread Effects Announces New Ownership

March 19, 2020
Under this new ownership, the Catalinbread crew will be able to take its collective passion for sound further than ever before.
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Lloyd Schwartz

Tech 21 Mourns the Loss of Lloyd Schwartz

February 6, 2020
He served as Tech 21's “Solutions Architect” for just over 27 years.
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D'Addario Collection

Jim D’Addario Partners with Reverb to Sell Guitar Collection in Support of the D’Addario Foundation.

February 6, 2020
All proceeds from the shop will be donated to the D’Addario Foundation.
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Kyser

Kyser Appoints Scott Attebery as New CEO

January 9, 2020
Kyser Musical Products, Inc. has appointed Scott Attebery as CEO effectively immediately
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D'Addario

The Torch is Passed at D’Addario

December 18, 2019
John D’Addario III is Elevated to Chief Executive Officer and Jim D’Addario Steps Down as CEO
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Warwick

Warwick GmbH to be Exclusive Licensee for Sadowsky Guitars Ltd.

December 18, 2019
With over 80 years of combined experience in traditional instrument craftsmanship, Roger Sadowsky of Sadowsky Guitars and Hans-Peter Wilfer of Warwick GmbH of Germany have teamed up to bring a full range of quality instruments and accessories to musicians worldwide under the Sadowsky brand name.
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2019

Your Marketing New Year’s Resolution

December 20, 2018
As you look forward to growing your business in 2019, I'm here to offer you my outlook on the best ways to spend your energy and dollars in the coming year.
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Wordserach

WDTAM: What does that acronym mean?

November 8, 2018
Your guide to modern marketing acronyms for today's digital landscape.
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Luke Viertel - Digital Strategist

Context Matters: Finding the Right Place for Your Brand

October 4, 2018
Buying impressions and buying attention are not the same thing.
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Luke Viertel - Digital Strategist

Putting the “Social” Back in Social Media

September 6, 2018
When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed. My message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.
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Marketing Lab Matt

You’re the real winner: Using giveaways to grow your brand.

August 23, 2018
Giveaways are an excellent way to keep your audience engaged, happy, and growing. Here are some tips for making yours a success.
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Luke Viertel - Digital Strategist

It starts with the creative: The Top 5 mistakes in display ad design

August 9, 2018
PG's Digital Strategist has helped hundreds of clients with the most common question I get: “What should I put in my banner ad?”
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Luke Viertel - Digital Strategist

Acquire the Customer -- and the Sale will Follow

July 11, 2018
Converting sales from online advertising requires strategy and effort to acquire customers - whether they become one right now or in the future.
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