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PG Marketing Lab

Your Marketing New Year’s Resolution

December 20, 2018
As you look forward to growing your business in 2019, I'm here to offer you my outlook on the best ways to spend your energy and dollars in the coming year.
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WDTAM: What does that acronym mean?

November 8, 2018
Your guide to modern marketing acronyms for today's digital landscape.
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Context Matters: Finding the Right Place for Your Brand

October 4, 2018
Buying impressions and buying attention are not the same thing.
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Putting the “Social” Back in Social Media

September 6, 2018
When I do one-on-one consultations with PG clients, social media strategy is one of the most prevalent topics discussed. My message is always simple: Success on social media is still very possible, it’s just that the goal needs to be adjusted.
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You’re the real winner: Using giveaways to grow your brand.

August 23, 2018
Giveaways are an excellent way to keep your audience engaged, happy, and growing. Here are some tips for making yours a success.
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It starts with the creative: The Top 5 mistakes in display ad design

August 9, 2018
PG's Digital Strategist has helped hundreds of clients with the most common question I get: “What should I put in my banner ad?”
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Acquire the Customer -- and the Sale will Follow

July 11, 2018
Converting sales from online advertising requires strategy and effort to acquire customers - whether they become one right now or in the future.
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