April 2019

Barry Mitchell Appointed President of D&A Guitar Gear

D&A Guitar Gear announced today the appointment of Barry Mitchell to the position of President.

Mr. Mitchell brings more than 20 years of multifaceted, professional experience in the Music products Industry to the position. He is a skilled leader and results driven Executive with domestic and international experience.

Most recently Mr. Mitchell was the Executive Vice President at AIMM, the Alliance of Independent Music Merchants. In his former role he was responsible for establishing, leading and representing AIMM’s strategic directives and programs to member retailers, preferred vendors, and the music products industry as a whole.

Prior to AIMM, Mr. Mitchell held the position of Vice President, Customer Management for MUSIC Group and was responsible for MUSIC Group’s Behringer and Bugera brands in the Americas. Prior to MUSIC Group, Mr. Mitchell was the Director of Merchandise, Guitar Accessories for Guitar Center, Inc and was responsible for management of the category, which was the largest bottom line revenue contributor for the company's Enterprise brick & mortar and e-com businesses. Prior to Guitar Center, Mr. Mitchell worked for 9 years at Line 6 where he attained the position of Director of Sales.

In his new role as President, D&A Guitar Gear, Mr. Mitchell will be in charge of the company, will have full P&L management responsibilities and will be focused on growing the company worldwide. Additionally, Mr. Mitchell will manage all domestic and international rep firms and distributors and work closely with key retail partners across the globe.

Ravi Sawhney, Founder D&A Guitar Gear and RKS Design, Inc. stated: “Having worked with great business minds and talented musicians over the decades, Barry represents the best of both worlds. I’m especially thankful to Marcus Ryle, Founder and President of Line 6 who introduced us to one another seeing that we should connect and build the company together. I’m looking forward to supporting Barry as he builds the market for D&A’s great products which solve real world problems for musicians through innovation, design and engineering”.

About: D&A Guitar Gear was brought to life by a group of top-notch, passionate designers and musicians working together with the goal to provide musicians with high quality, instrument safe, reliable and visually stunning products all at an affordable price. We are a new, purpose driven company that look to disrupt the status-quo for quality and design for all Guitar related Accessories and transform the market.