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D’ADDARIO’S PLAYBACK PROGRAM RECYCLES 2 MILLION STRINGS
LEARN HOW TO HELP US REACH OUR GOAL OF RECYCLING 2.5 MILLION STRINGS IN 2018
Playback, D’Addario’s industry-wide string recycling program, is thrilled to announce their latest milestone of 2 million strings recycled.
For decades, D’Addario has been a pioneer in sustainability. Using 100% eco-friendly packaging and planting trees in family-owned forests are just a few ways they’ve made an impact on the planet. In 2016, they took this commitment to the next level with Playback, an industry-wide string-recycling program—powered by TerraCycle—that rewards players for recycling any brand of strings. This month, they’re celebrating 2 million strings recycled. And they’re just getting started.
This milestone comes just seven months after reaching their goal of 1 million strings recycled in 2017 when the Playback program doubled in size.
Playback is also part of D’Addario’s Players Circle loyalty program - once registered, members who recycle strings are rewarded with points which can be redeemed for new sets of strings, picks, gear and other accessories. The points can also be used to Play It Forward – members can donate their points to D’Addario’s non-profit organization, the D’AddarioFoundation, to help fund music programs in underserved communities.
Join your fellow musicians and find out where you can recycle and restring here: www.ddar.io/playback