messe 2012

Can’t afford the thousands of bucks it’d take to visit the world’s biggest gear show? No problem. Premier Guitar will take you there, show you the goods, and spare you both the jet lag and the raging tinnitus.

Things are always a little foggy after an overnight flight to Frankfurt, Germany. So even for a couple of battle-hardened guitar journalists, Musikmesse’s cacophony of about a billion guitars, pedals, and amps—not to mention tubas, pianos, accordions, and banjos—leaves you feeling a little spun around. Once you rub your eyes, catch your breath, and enjoy your first sip of beer from some kind bloke at a booth (yes, the Germans know how to do these trade shows right!), you can start to revel in the overflowing guitar bounty at what is arguably the biggest musical-instrument trade show on the globe.

Musikmesse is a feast of the familiar and unexpected. The big companies usually bring something new to tantalize their European fans and dealers, but often the real treats are from smaller manufacturers with unique perspectives and inspirations—and often they’re outfits that have yet to make it to our shores. Some have become a little more familiar over the last few years—like Berlin’s Nick Page, who builds fascinating fusions of the traditional and forward looking with a cosmopolitan/Deutsch-hippy twist, or Claudio Pagelli, with his functional refinement and design irreverence. Other names—like Denmark’s Ole Koehler and his stunning acoustics, or Tonehenge, with their heirloom-grade-amplifiers-as-modern-furniture— are revelations.

Read More Show less

PG's Shawn Hammond is On Location in Frankfurt, Germany, for the 2012 Musikmesse Show where he visits the MLC booth. In this segment, we get to see and hear a demo of the Subzero 100.



PG's Shawn Hammond is On Location in Frankfurt, Germany, for the 2012 Musikmesse Show where he visits the MLC booth. In this segment, we get to see and hear a demo of the Subzero 100.

PG's Shawn Hammond is On Location in Frankfurt, Germany for the 2012 Musikmesse Show where he visits the Wahlbrink Custom Basses and Guitars booth for a demo of their newest bass -- the Hades 4-String.



PG's Shawn Hammond is On Location in Frankfurt, Germany for the 2012 Musikmesse Show where he visits the Wahlbrink Custom Basses and Guitars booth for a demo of their newest bass -- the Hades 4-String.

x