John Bohlinger and the PG video crew head west to explore the two brands that helped spark hot-rodding instruments and tricking out "super strat" shredsters. Talented master builders Pasquale “Pat” Campolattano, "Metal" Joe Williams, and Dave Nichols (aka “Red Dave”) unlock the door to their twisted sanctuary and let the sawdust fly showing us their hands-on approach to building drag-racing guitars.
Throughout his over-30-year career, Keith Urban has been known more as a songwriter than a guitarist. Here, he shares about his new release, High, and sheds light on all that went into the path that led him to becoming one of today’s most celebrated country artists.
There are superstars of country and rock, chart-toppers, and guitar heroes. Then there’s Keith Urban. His two dozen No. 1 singles and boatloads of awards may not eclipse George Strait or Garth Brooks, but he’s steadily transcending the notion of what it means to be a country star.
He’s in the Songwriters Hall of Fame. He’s won 13 Country Music Association Awards, nine CMT video awards, eight ARIA (Australian Recording Industry Association) Awards, four American Music Awards, and racked up BMI Country Awards for 25 different singles.
He’s been a judge on American Idol and The Voice. In conjunction with Yamaha, he has his own brand of affordably priced Urban guitars and amps, and he has posted beginner guitar lessons on YouTube. His 2014 Academy of Country Music Award-winning video for “Highways Don’t Care” featured Tim McGraw and Keith’s former opening act, Taylor Swift. Add his marriage to fellow Aussie, the actress Nicole Kidman, and he’s seen enough red carpet to cover a football field.
Significantly, his four Grammys were all for Country Male Vocal Performance. A constant refrain among newcomers is, “and he’s a really good guitar player,” as if by surprise or an afterthought. Especially onstage, his chops are in full force. There are country elements, to be sure, but rock, blues, and pop influences like Mark Knopfler are front and center.
Unafraid to push the envelope, 2020’s The Speed of Now Part 1 mixed drum machines, processed vocals, and a duet with Pink with his “ganjo”—an instrument constructed of a 6-string guitar neck on a banjo body—and even a didgeridoo. It, too, shot to No. 1 on the Billboard Country chart and climbed to No. 7 on the pop chart.
His new release, High, is more down-to-earth, but is not without a few wrinkles. He employs an EBow on “Messed Up As Me” and, on “Wildfire,” makes use of a sequencerreminiscent of ZZ Top’s “Legs.” Background vocals in “Straight Lines” imitate a horn section, and this time out he duets on “Go Home W U” with rising country star Lainey Wilson. The video for “Heart Like a Hometown” is full of home movies and family photos of a young Urban dwarfed by even a 3/4-size Suzuki nylon-string.
Born Keith Urbahn (his surname’s original spelling) in New Zealand, his family moved to Queensland, Australia, when he was 2. He took up guitar at 6, two years after receiving his beloved ukulele. He released his self-titled debut album in 1991 for the Australian-only market, and moved to Nashville two years later. It wasn’t until ’97 that he put out a group effort, fronting the Ranch, and another self-titled album marked his American debut as a leader, in ’99. It eventually went platinum—a pattern that’s become almost routine.
The 57-year-old’s celebrity and wealth were hard-earned and certainly a far cry from his humble beginnings. “Australia is a very working-class country, certainly when I was growing up, and I definitely come from working-class parents,” he details. “My dad loved all the American country artists, like Johnny Cash, Haggard, Waylon. He didn’t play professionally, but before he got married he played drums in a band, and my grandfather and uncles all played instruments.
One of Urban’s biggest influences as a young guitar player was Mark Knopfler, but he was also mesmerized by lesser-known session musicians such as Albert Lee, Ian Bairnson, Reggie Young, and Ray Flacke. Here, he’s playing a 1950 Broadcaster once owned by Waylon Jennings that was a gift from Nicole Kidman, his wife.
“For me, it was a mix of that and Top 40 radio, which at the time was much more diverse than it is now. You would just hear way more genres, and Australia itself had its own, what they call Aussie pub rock—very blue-collar, hard-driving music for the testosterone-fueled teenager. Grimy, sweaty, kind of raw themes.”
A memorable event happened when he was 7. “My dad got tickets for the whole family to see Johnny Cash. He even bought us little Western shirts and bolo ties. It was amazing.”
But the ukulele he was gifted a few years earlier, at the age of 4, became a constant companion. “I think to some degree it was my version of the stuffed animal, something that was mine, and I felt safe with it. My dad said I would strum it in time to all the songs on the radio, and he told my mom, ‘He’s got rhythm. I wonder what a good age is for him to learn chords.’ My mom and dad ran a little corner store, and a lady named Sue McCarthy asked if she could put an ad in the window offering guitar lessons. They said, ‘If you teach our kid for free, we’ll put your ad in the window.’”
Yet, guitar didn’t come without problems. “With the guitar, my fingers hurt like hell,” he laughs, “and I started conveniently leaving the house whenever the guitar teacher would show up. Typical kid. I don’t wanna learn, I just wanna be able to do it. It didn’t feel like any fun. My dad called me in and went, ‘What the hell? The teacher comes here for lessons. What’s the problem?’ I said I didn’t want to do it anymore. He just said, ‘Okay, then don’t do it.’ Kind of reverse psychology, right? So I just stayed with it and persevered. Once I learned a few chords, it was the same feeling when any of us learn how to be moving on a bike with two wheels and nobody holding us up. That’s what those first chords felt like in my hands.”
Keith Urban's Gear
Urban has 13 Country Music Association Awards, nine CMT video awards, eight ARIA Awards, and four Grammys to his name—the last of which are all for Best Country Male Vocal Performance.
Guitars
For touring:
- Maton Diesel Special
- Maton EBG808TE Tommy Emmanuel Signature
- 1957 Gibson Les Paul Junior, TV yellow
- 1959 Gibson ES-345 (with Varitone turned into a master volume)
- Fender 40th Anniversary Tele, “Clarence”
- Two first-generation Fender Eric Clapton Stratocasters (One is black with DiMarzio Area ’67 pickups, standard tuning. The other is pewter gray, loaded with Fralin “real ’54” pickups, tuned down a half-step.)
- John Bolin Telecaster (has a Babicz bridge with a single humbucker and a single volume control. Standard tuning.)
- PRS Paul’s Guitar (with two of their narrowfield humbuckers. Standard tuning.)
- Yamaha Keith Urban Acoustic Guitar (with EMG ACS soundhole pickups)
- Deering “ganjo”
Amps
- Mid-’60s black-panel Fender Showman (modified by Chris Miller, with oversized transformers to power 6550 tubes; 130 watts)
- 100-watt Dumble Overdrive Special (built with reverb included)
- Two Pacific Woodworks 1x12 ported cabinets (Both are loaded with EV BlackLabel Zakk Wylde signature speakers and can handle 300 watts each.)
Effects
- Two Boss SD-1W Waza Craft Super Overdrives with different settings
- Mr. Black SuperMoon Chrome
- FXengineering RAF Mirage Compressor
- Ibanez TS9 with Tamura Mod
- Boss BD-2 Blues Driver
- J. Rockett Audio .45 Caliber Overdrive
- Pro Co RAT 2
- Radial Engineering JX44 (for guitar distribution)
- Fractal Audio Axe-Fx XL+ (for acoustic guitars)
- Two Fractal Audio Axe-Fx III (one for electric guitar, one for bass)
- Bricasti Design Model 7 Stereo Reverb Processor
- RJM Effect Gizmo (for pedal loops)
(Note: All delays, reverb, chorus, etc. is done post amp. The signal is captured with microphones first then processed by Axe-Fx and other gear.)
- Shure Axient Digital Wireless Microphone System
Strings & Picks
- D’Addario NYXL (.011–.049; electric)
- D’Addario EJ16 (.012–.053; acoustics)
- D’Addario EJ16, for ganjo (.012–.053; much thicker than a typical banjo strings)
- D’Addario 1.0 mm signature picks
He vividly remembers the first song he was able to play after “corny songs like ‘Mama’s little baby loves shortnin’ bread.’” He recalls, “There was a song I loved by the Stylistics, ‘You Make Me Feel Brand New.’ My guitar teacher brought in the sheet music, so not only did I have the words, but above them were the chords. I strummed the first chord, and went, [sings E to Am] ‘My love,’ and then minor, ‘I'll never find the words, my,’ back to the original chord, ‘love.’ Even now, I get covered in chills thinking what it felt like to sing and put that chord sequence together.”
After the nylon-string Suzuki, he got his first electric at 9. “It was an Ibanez copy of a Telecaster Custom—the classic dark walnut with the mother-of-pearl pickguard. My first Fender was a Stratocaster. I wanted one so badly. I’d just discovered Mark Knopfler, and I only wanted a red Strat, because that’s what Knopfler had. And he had a red Strat because of Hank Marvin. All roads lead to Hank!”
He clarifies, “Remember a short-lived run of guitar that Fender did around 1980–’81, simply called ‘the Strat’? I got talked into buying one of those, and the thing weighed a ton. Ridiculously heavy. But I was just smitten when it arrived. ‘Sultans of Swing’ was the first thing I played on it. ‘Oh my god! I sound a bit like Mark.’”
“Messed Up As Me” has some licks reminiscent of Knopfler. “I think he influenced a huge amount of my fingerpicking and melodic choices. I devoured those records more than any other guitar player. ‘Tunnel of Love,’ ‘Love over Gold,’ ‘Telegraph Road,’ the first Dire Straits album, and Communique. I was spellbound by Mark’s touch, tone, and melodic choice every time.”
Other influences are more obscure. “There were lots of session guitar players whose solos I was loving, but had no clue who they were,” he explains. “A good example was Ian Bairnson in the Scottish band Pilot and the Alan Parsons Project. It was only in the last handful of years that I stumbled upon him and did a deep dive, and realized he played the solo on ‘Wuthering Heights’ by Kate Bush, ‘Eye in the Sky’ by Alan Parsons, ‘It’s Magic’ and ‘January’ by Pilot—all these songs that spoke to me growing up. I also feel like a lot of local-band guitar players are inspirations—they certainly were to me. They didn’t have a name, the band wasn’t famous, but when you’re 12 or 13, watching Barry Clough and guys in cover bands, it’s, ‘Man, I wish I could play like that.’”
On High, Urban keeps things song-oriented, playing short and economical solos.
In terms of country guitarists, he nods, “Again, a lot of session players whose names I didn’t know, like Reggie Young. The first names I think would be Albert Lee and Ray Flacke, whose chicken pickin’ stuff on the Ricky Skaggs records became a big influence. ‘How is he doing that?’”
Flacke played a role in a humorous juxtaposition. “I camped out to see Iron Maiden,” Urban recounts. “They’d just put out Number of the Beast, and I was a big fan. I was 15, so my hormones were raging. I’d been playing country since I was 6, 7, 8 years old. But this new heavy metal thing is totally speaking to me. So I joined a heavy metal band called Fractured Mirror, just as their guitar player. At the same time, I also discovered Ricky Skaggs and Highways and Heartaches. What is this chicken pickin’ thing? One night I was in the metal band, doing a Judas Priest song or Saxon. They threw me a solo, and through my red Strat, plugged into a Marshall stack that belonged to the lead singer, I shredded this high-distortion, chicken pickin’ solo. The lead singer looked at me like, ‘What the fuck are you doing?’ I got fired from the band.”
Although at 15 he “floated around different kinds of music and bands,” when he was 21 he saw John Mellencamp. “He’d just put out Lonesome Jubilee. I’d been in bands covering ‘Hurts So Good,' ‘Jack & Diane,’ and all the early shit. This record had fiddle and mandolin and acoustic guitars, wall of electrics, drums—the most amazing fusion of things. I saw that concert, and this epiphany happened so profoundly. I looked at the stage and thought, ‘Whoa! I get it. You take all your influences and make your own thing. That’s what John did. I’m not gonna think about genre; I’m gonna take all the things I love and find my way.’
“Of course, getting to Nashville with that recipe wasn’t going to fly in 1993,” he laughs. “Took me another seven-plus years to really start getting some traction in that town.”
Urban’s main amp today is a Dumble Overdrive Reverb, which used to belong to John Mayer. He also owns a bass amp that Alexander Dumble built for himself.
Photo by Jim Summaria
When it comes to “crossover” in country music, one thinks of Glen Campbell, Kenny Rogers, Garth Brooks, and Dolly Parton’s more commercial singles like “Two Doors Down.” Regarding the often polarizing subject and, indeed, what constitutes country music, it’s obvious that Urban has thought a lot—and probably been asked a lot—about the syndrome. The Speed of Now Part 1 blurs so many lines, it makes Shania Twain sound like Mother Maybelle Carter. Well, almost.
“I can’t speak for any other artists, but to me, it’s always organic,” he begins. “Anybody that’s ever seen me play live would notice that I cover a huge stylistic field of music, incorporating my influences, from country, Top 40, rock, pop, soft rock, bluegrass, real country. That’s how you get songs like ‘Kiss a Girl’—maybe more ’70s influence than anything else.”
“I think [Mark Knopfler] influenced a huge amount of my fingerpicking and melodic choices. I devoured those records more than any other guitar player.”
Citing ’50s producers Chet Atkins and Owen Bradley, who moved the genre from hillbilly to the more sophisticated countrypolitan, Keith argues, “In the history of country music, this is exactly the same as it has always been. Patsy Cline doing ‘Walking After Midnight’ or ‘Crazy’; it ain’t Bob Wills. It ain’t Hank Williams. It’s a new sound, drawing on pop elements. That’s the 1950s, and it has never changed. I’ve always seen country like a lung, that expands outwards because it embraces new sounds, new artists, new fusions, to find a bigger audience. Then it feels, ‘We’ve lost our way. Holy crap, I don’t even know who we are,’ and it shrinks back down again. Because a purist in the traditional sense comes along, whether it be Ricky Skaggs or Randy Travis. The only thing that I think has changed is there’s portals now for everything, which didn’t used to exist. There isn’t one central control area that would yell at everybody, ‘You’ve got to bring it back to the center.’ I don’t know that we have that center anymore.”
Stating his position regarding the current crop of talent, he reflects, “To someone who says, ‘That’s not country music,’ I always go, “‘It’s not your country music; it’s somebody else’s country music.’ I don’t believe anybody has a right to say something’s not anything. It’s been amazing watching this generation actually say, ‘Can we get back to a bit of purity? Can we get real guitars and real storytelling?’ So you’ve seen the explosion of Zach Bryan and Tyler Childers who are way purer than the previous generation of country music.”
Seen performing here in 2003, Urban is celebrated mostly for his songwriting, but is also an excellent guitarist.
Photo by Steve Trager/Frank White Photo Agency
As for the actual recording process, he notes, “This always shocks people, but ‘Chattahoochee’ by Alan Jackson is all drum machine. I write songs on acoustic guitar and drum machine, or drum machine and banjo. Of course, you go into the studio and replace that with a drummer. But my very first official single, in 1999, was ‘It’s a Love Thing,’ and it literally opens with a drum loop and an acoustic guitar riff. Then the drummer comes in. But the loop never goes away, and you hear it crystal clear. I haven’t changed much about that approach.”
On the road, Urban utilizes different electrics “almost always because of different pickups—single-coil, humbucker, P-90. And then one that’s tuned down a half-step for a few songs in half-keys. Tele, Strat, Les Paul, a couple of others for color. I’ve got a John Bolin guitar that I love—the feel of it. It’s a Tele design with just one PAF, one volume knob, no tone control. It’s very light, beautifully balanced—every string, every fret, all the way up the neck. It doesn’t have a lot of tonal character of its own, so it lets my fingers do the coloring. You can feel the fingerprints of Billy Gibbons on this guitar. It’s very Billy.”
“I looked at the stage and thought, ‘Whoa! I get it. You take all your influences and make your own thing. I’m gonna take all the things I love and find my way.’”
Addressing his role as the collector, “or acquirer,” as he says, some pieces have quite a history. “I haven’t gone out specifically thinking, ‘I’m missing this from the collection.’ I feel really lucky to have a couple of very special guitars. I got Waylon Jennings’ guitar in an auction. It was one he had all through the ’70s, wrapped in the leather and the whole thing. In the ’80s, he gave it to Reggie Young, who owned it for 25 years or so and eventually put it up for auction. My wife wanted to give it to me for my birthday. I was trying to bid on it, and she made sure that I couldn’t get registered! When it arrived, I discovered it’s a 1950 Broadcaster—which is insane. I had no idea. I just wanted it because I’m a massive Waylon fan, and I couldn’t bear the thought of that guitar disappearing overseas under somebody’s bed, when it should be played.
“I also have a 1951 Nocaster, which used to belong to Tom Keifer in Cinderella. It’s the best Telecaster I’ve ever played, hands down. It has the loudest, most ferocious pickup, and the wood is amazing.”
YouTube
Urban plays a Gibson SG here at the 2023 CMT Music Awards. Wait until the end to see him show off his shred abilities.
Other favorites include “a first-year Strat, ’54, that I love, and a ’58 goldtop. I also own a ’58 ’burst, but prefer the goldtop; it’s just a bit more spanky and lively. I feel abundantly blessed with the guitars I’ve been able to own and play. And I think every guitar should be played, literally. There’s no guitar that’s too precious to be played.”
Speaking of precious, there are also a few Dumble amps that elicit “oohs” and “aahs.” “Around 2008, John Mayer had a few of them, and he wanted to part with this particular Overdrive Special head. When he told me the price, I said, ‘That sounds ludicrous.’ He said, ‘How much is your most expensive guitar?’ It was three times the value of the amp. He said, ‘So that’s one guitar. What amp are you plugging all these expensive guitars into?’ I was like, ‘Sold. I guess when you look at it that way.’ It’s just glorious. It actually highlighted some limitations in some guitars I never noticed before.”
“It’s just glorious. It actually highlighted some limitations in some guitars I never noticed before.”
Keith also developed a relationship with the late Alexander Dumble. “We emailed back and forth, a lot of just life stuff and the beautifully eccentric stuff he was known for. His vocabulary was as interesting as his tubes and harmonic understanding. My one regret is that he invited me out to the ranch many times, and I was never able to go. Right now, my main amp is an Overdrive Reverb that also used to belong to John when he was doing the John Mayer Trio. I got it years later. And I have an Odyssey, which was Alexander’s personal bass amp that he built for himself. I sent all the details to him, and he said, ‘Yeah, that’s my amp.’”
The gearhead in Keith doesn’t even mind minutiae like picks and strings. “I’ve never held picks with the pointy bit hitting the string. I have custom picks that D’Addario makes for me. They have little grippy ridges like on Dunlops and Hercos, but I have that section just placed in one corner. I can use a little bit of it on the string, or I can flip it over. During the pandemic, I decided to go down a couple of string gauges. I was getting comfortable on .009s, and I thought, ‘Great. I’ve lightened up my playing.’ Then the very first gig, I was bending the crap out of them. So I went to .010s, except for a couple of guitars that are .011s.”
As with his best albums, High is song-oriented; thus, solos are short and economical. “Growing up, I listened to songs where the guitar was just in support of that song,” he reasons. “If the song needs a two-bar break, and then you want to hear the next vocal section, that’s what it needs. If it sounds like it needs a longer guitar section, then that’s what it needs. There’s even a track called ‘Love Is Hard’ that doesn’t have any solo. It’s the first thing I’ve ever recorded in my life where I literally don’t play one instrument. Eren Cannata co-wrote it [with Shane McAnally and Justin Tranter], and I really loved the demo with him playing all the instruments. I loved it so much I just went with his acoustic guitar. I’m that much in service of the song.”
After almost two decades at Fender, where as a master builder his guitars reached the hands of the rock elite, Carlos Lopez split to start Castedosa, a family business built around a high-end baritone.
“I’m not gonna follow you, you’re gonna follow me.” As soon as I hear these words, I realize this is Carlos Lopez’s ethos. Throughout his career, the Souther California-based luthier has forged his own path, landing a job at Fender at a young age, soon moving into the custom shop, and rising to prominence as one of the company’s elite master builders. But in 2021, he took a big leap when he left that position—which many of his former colleagues hold for decades—and with his wife, Stephanie, started their family guitar company, Castedosa. Maybe bigger still: Their flagship model? An electric baritone built to command top dollar.
“When people are doing the same thing, I’m gonna do something different. I’ve always had that,” Lopez says, adding “nobody’s doing a high-end baritone.” Inspired by low-end-loving guitarists like Mark Lettieri and Ariel Posen, he saw the instrument as his way to set his new company apart.
It was a bold move, but as Lopez tells it, that’s his style.
Growing up in ’90s East Los Angeles, Lopez felt like he was living near the heart of guitar culture. He witnessed plenty of players ripping at backyard barbecues and was inspired to pick up the instrument. Soon, he was learning Santana songs and reading about Steve Vai and Joe Satriani in guitar magazines, which, along with tales of onetime local-legend Eddie Van Halen that circulated the area, fueled his musical fire. When college approached, Lopez sought a way to be a part of the guitar community, but not as a player. With the encouragement of his mother, he enrolled at Musicians Institute to be a guitar tech.“When people are doing the same thing, I’m gonna do something different. I’ve always had that.”
Upon graduation, one of Lopez’s teachers told him about some job openings on Fender’s assembly line. “I got a job real quick,” he remembers. “The Highway Ones were on the line when I started.” Lopez found something familiar as his passion for guitar-building grew. “I felt real comfortable. All the people that worked there were primarily Latino and Hispanic and were the age of my mom and my aunts. It was a home and it felt like that.”
The foundation of Lopez’s work is his ability to blend classic design into new forms, as seen in this 3511 Lobo.
Photo by Nick Millevoi
He didn’t stay on the line for long, and Lopez says his “false sense of arrogance” gave him the confidence to go for exactly what he wanted. “I’ve always had kind of a chip on my shoulder because of where I grew up,” which he calls “kind of a rough neighborhood.” So, not long into his tenure at Fender, “I went to the director of the custom shop, I showed him my shitty guitar that I made [in school], and said, ‘I should be in the custom shop.’ Within a year, I started working in the team-built custom shop.”
Now on the inside of the “secret lair” where “some of the best builders in the world” were creating high-end Fenders, Lopez remembers that he took advantage of his access, picking the brains of his co-workers at each stage of building, rotating his way through all the positions in the shop, and soaking up as much knowledge as he could.
At the same time, Lopez was active at home, where he’d set up his own workshop in his living room. When he left Fender for the day, the journeyman builder would go home and get back to work doing repairs for local musicians or building his own guitars. “I was always hustling,” he recalls.
After about 13 or 14 years at Fender, a position in the prestigious Masterbuilt shop opened up, and Lopez recalls he was an easy fit. During his time working as apprentice to Todd Krause in the team-built shop, Lopez created instruments for top-level players that include Eric Clapton, Jeff Beck, and Robbie Robertson, and it gave him the confidence to take on the master-builder position and flex his creativity.
“Everybody has their thing. You have to create your own name for yourself.”
“Everybody has their thing,” Lopez says of the Masterbuilt team. “You have to create your own name for yourself.” Lopez saw his ‘thing’ not in the shape of a Strat or Tele, but in the oddball Marauder and Electric XII. “They’re forgotten, so I found something that could separate me, so that was the first thing I did. I knew there was a cool story there.” Auspiciously, he also created the Fender Brawler Baritone model.
Former Chili Pepper and freelance guitarist Josh Klinghoffer has been a supporter of Lopez’s since his Fender days. He got so stoked by his Conchers Baritones that he bought a round of them for his Pearl Jam bandmates.
Photo courtesy of Castedosa Guitars
If you’ve never handled one of Lopez’s Fenders—I haven’t either—YouTube is going to have to suffice. There’s a video of former Chili Pepper and freelance guitarist extraordinaire Josh Klinghoffer ripping the extreme double-neck Marauder/Electric XII beast that Lopez built in 2021. (While taping his demo, Klinghoffer fell so in love with the guitar that he eventually snatched it up for himself when it popped up on Reverb.) If you’re the type of person to get into oddball builds, this is as good an initiation in Lopez’s world as it gets. From there, dive into Carlos’ Instagram feed and have at it. (Good luck.)
As tony as the master-builder job sounds to those of us on the outside, it wasn’t long until Lopez was looking beyond the company. Spurred by a series of close personal losses during the pandemic, Lopez began thinking about his own legacy. Ultimately, he explains, feeling like he wanted to create something of his own and for his family, he left Fender in 2021, and started the family business.
“I need it to be where it’s recognizable but different.”
The foundation of Castedosa—a word that is a combination of letters from Carlos, Stephanie, and their two children’s names—is Lopez’s aesthetic, which by 2021 was well documented in his eclectic and eye-catching creations at Fender. Lopez is one of just a small cadre of boutique builders working today whose designs evoke the timeless feel of classic models and manage to create something that is entirely fresh, innovating within familiar forms. Castedosa’s debut model, the Conchers Baritone, offers an alternate history of baritone guitar, setting a new, high-level standard of building and design. “I need it to be where it’s recognizable but different,” Lopez says. “That’s the goal of the shape. But when you play it, it’s different.”
At Central New Jersey’s Relic Music, a dealer specializing in boutique builders, high-end and hard-to-find brands, and vintage instruments, I had the opportunity to play a Conchers Baritone. (While it wasn’t for sale, Relic’s owner, Mike Nicosia, hooked it up for PG and called in a favor to guitarist Scott Rieger, who purchased the guitar.)
I’ve been looking at photos of Castedosa baritones since they first hit Instagram, and visually, the body style, the finish, the knobs, the headstock design, the entire instrument surpassed my expectations in three dimensions. Upon picking up the guitar, the first thing that caught my attention was the roasted maple neck with rosewood fretboard, which boasts a 1.725" nut width. With a 27" scale length, it’s a substantial instrument. But after a few warmup licks to get a handle on the feel, I recognized the significant V-shaped profile in the lower frets made it easy to navigate and even encouraged longer reaches, gently softening as I made my way up the neck. Somehow, this long bari felt easier to handle than most standard 6-strings.The Conchers Baritone played for this piece was responsive, resonant, and hard to put down.
Photo by Nick Millevoi
As I sat with the Conchers, I pulled out all my bari-guitar tricks, from delicately plucked arpeggios and faux-Ennio Morricone melodies—meant to coax the twang out of the low strings—to quick, articulated lines that cross strings, extension-heavy chords across the range of the neck, and brute power chording. I was rewarded at each approach as I got to know this responsive, resonant instrument, which sits in a class with some of the finest luthier-built guitars I’ve laid my hands on. (It’s worth mentioning here that Lopez did tell me, “I hate calling myself a luthier, I hate putting titles on things.”)
I was struck by the warm, even voice of Castedosa’s in-house mini-humbuckers. Not entirely unlike a PAF—and visually way cool—they are major contributors to the new-classic vibe of the Conchers. “I did a lot of [research and development] on the pickups—they need to be right. The mini-hums that I did just sounded great,” says Lopez. And once he dialed in the design, he trained Stephanie how to wind them. (She’d never worked in guitar building before, but he says that immediately “she just had the feel. She’s a natural.”) Paired with a Hiwatt Custom 20 head and Hiwatt 1x12 cab loaded with a Fane Purpleback, plus a little reverb from a Mr. Black Supermoon, the bari simply sang. Simply put, I could have written an entire record around the Conchers right there in Relic’s showroom.
Some two-plus years into the company, it’s early to gauge Castedosa’s mark. But it’s obvious the Lopezes have made a strong start.
“Carlos is revolutionizing the use of baritones in music.” —Josh Klinghoffer
“Anything that I saw out of the Masterbuilt shop that I really dug has had Carlos’ name attached to it,” says Nicosia. “What I love about Carlos is there is zero compromise anywhere. He’s building the guitars he wants to build and doing it from an inspired place.” Relic’s customers, he points out, have noticed as well.
With Lopez’s Masterbuilt pedigree, notable players were bound to follow, and some have been especially quick to get hip. Posen and My Chemical Romance’s Frank Iero are early adopters, and Lopez cites Klinghoffer as a big supporter. “Everything I needed to know about him was communicated by the fact that he decided to be the guy that starts making Marauders,” says Klinghoffer, who first purchased one of his Fender Marauders, followed by an Electric XII. Then, he says, “I just saved a ‘Carlos Lopez’ search on Reverb.”
When Lopez left Fender, Klinghoffer was struck by the “enormously heartwarming story” of the Lopez family business and he bought Conchers Baritone #3. “I fell in love with that thing instantly. There were baritones on the market, and they were fine and serviceable, but they weren’t sexy. Carlos is revolutionizing the use of baritones in music. Finally having a really well done, well-conceived, beautiful instrument in front of you, how could you not be inspired?”
In the shape of a T-style—in this case a double-humbucker Marianna—Lopez’s aesthetic shines.
Photo courtesy of Castedosa Guitars
Klinghoffer also eventually purchased #13 and #33. Then, following his 2022 tour with Pearl Jam, he purchased a Conchers Baritone for each member of the band. “I can show this person and this business this kind of support and show gratitude to my new home, my new band,” he says. “It all comes down to my love of guitars, Carlos’ love of guitars, all five guys in Pearl Jam’s love of guitars.” For about a year, he adds, Mike McCready sent him a video every month or so of his Conchers Baritone in action.
The guitarist is certainly helping get the Castedosa name out there. (In addition to the Pearl Jam guitars, he purchased a few more as gifts to fill out what he thinks is the entire lot of serial numbers in the 50s.) And with six models now in the catalog—Conchers Baritone; Conchers Standard; the Marianna, Lopez’s take on a T-style; the monstrous double-neck baritone/12-string; the semi-hollow 3511 Lobo; and a short-scale bass—Castedosa seems to have hit its stride. Apprentice Connor Moore also left Fender to join the team, and more models are on the way.
In each Castedosa build, it’s obvious that Lopez enjoys poring over the details, from the obvious aesthetic elements, like body, headstock shape, and finish, to sonic touches, like pickup design. He even mentions approaching his fret ends with a signature flourish—“You’ll see what I mean when you play one,” he tells me. I immediately did. They’re rounded with a distinctive ball-like end that make for a smooth playing experience and sleek look.
And the builder wants to keep his head in the details. He isn’t looking to scale up too much and take over the world. Instead, he plans to stick with the market he knows and build what he wants to build, which will keep Castedosa in the high-end lane.
“I just want to make something special and unique and live in that world,” he says. “I like being in the shadows, being in the limited-quantity, sought-after market, and I want to continue doing what I’m doing.”
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Klinghoffer puts a Conchers Baritone with built-in fuzz circuit through a thorough and thrilling sonic evaluation.
Master builder Chad Henrichsen pours his creativity into Falcons, Jets, Penguins, and other axes that soar, including the Tom Petersson 12-string signature bass. His secret: experience and micro-attention to detail.
The art of guitar building lies somewhere between Zen and a lightning strike. The watercourse way of experience dictates some processes, their workflow eased by years or decades of practice. Other turns come in a flash of inspiration and leave an instrument that will give off a distinctive creative charge for decades.
Chad Henrichsen’s inspired builds for the Gretsch Custom Shop are exemplary. Online, you can see his matching Bastogne walnut Duo Jet and Penguin models, as resplendent as Louis XIV furniture, but with a whole lotta music inside. A little searching also reveals a Baritone Jet in an explosive nitro silver sparkle metal flake finish, showing how high a low-tuned instrument can fly. There’s a ’59 Penguin Relic in sonic blue that boasts a vintage voice to match, via TV Jones TV Classic pickups, and a paisley-and-goldburst ’55 Relic Duo Jet with a hiply retro cat’s-eye f-hole, Seymour Duncan DynaSonic pickups, and a Bigsby B3C tailpiece. The guitar looks as if plucked from George Harrison’s dreams.
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That’s just a handful of the multitude of guitars Henrichsen’s made with equal measures of precision, inspiration, and love since 2008, when he joined the Corona, California-based Custom Shop, where he and Gonzalo Madrigal are the master builders. “My mind is constantly running at about a million miles an hour,” he says. “I am always thinking of a different way to do things, like how can I change the internal body chambering structure to maybe make a guitar sound a little bit different? Sometimes those thoughts are fleeting, but when I get one that really sticks I might write out a spec sheet just to have it saved, and go back to it later and build off of that original idea and play with it.”
Those ideas sometimes become the spark for the instruments that Henrichsen makes for the Custom Shop’s annual online dealer events, which he describes as “sort of a mini NAMM show for us. We come up with our own builds and really play around with our ideas.” Some of the results get ordered for top dollar; others are not so lucky. But either way, Henrichsen feels he walks away a winner. “What sticks and what doesn’t gives me a chance to see if I’m in line with the customer base. Some get great reviews; some kind of fall flat, and so you go, ‘well, let me focus on something else.’”
“There were so many little things I had to take in bite-sized chunks as I went along. When I was faced with something I hadn’t seen before, I had to figure it out.”
Henrichsen describes his ascent to master builder as “kind of a weird journey. I actually went to school to be an audio engineer. I wanted to work in a studio and play with faders and all that stuff, but the timing was less than desirable, meaning I got into it at the time DAWs started coming out, and recording technology became widely available to home consumers. That shift happened as I got out of school, so I took a detour. My bandmate at the time got a job here at Fender [which owns Gretsch] and helped me get hired as a setup tech, and then I quickly progressed into doing repairs.”
He’d already been rehearsing for that gig. “I was really interested in guitars and I’d been tinkering around with them,” he says, “swapping pickups—real simple things—and then started working here and really dove headfirst into it. I talked to a lot of the builders that had been here a long time. I got a lot of good pointers, and luckily I had a little place at home where I could go and make some sawdust. I was no stranger to saws. Maybe not so much routers, but I knew how to handle them, and I looked at it from a thousand-foot view and realized, ‘this is just geometry.’ You can make things very complicated if you like, and especially in the Gretsch world, where our designs often dabble in the complicated side of things. But if you want to build a Strat or a Tele, it’s not that much work. So, I started building my own guitars at night and on weekends, and it just snowballed from there. I kept upping my game and kept trying different things, like ‘Now I want to do a carve top,’ and ’Now I want to do a set neck’—and just kept developing my skills.”
Although Henrichsen can build any Gretsch guitar from scratch, his specialty is necks—the most important aspect of an instrument’s playability. “As far as making necks and bodies, we keep it very old school,“ he says.
Henrichsen’s first home-builds were “really models that I wanted for myself and just didn’t have the money to buy. My very first was like a SoCal-style Strat, with a humbucker. The second was basically a copy of a ’54 Les Paul with P-90s and a wraparound tailpiece. That’s where I dove into carve tops. I made a carve-top Telecaster with some Filter’Trons in it. In building my own instruments, I could make them to an exact thickness, make the neck shape exactly how I wanted it. It’s fun to watch it take shape throughout the process, and it gives you a sense of accomplishment after a few months of toiling at home after work when you see it come together and finally get to plug it in and make some noise. It’s the greatest feeling ever, really.”
“We take a problem and we find a solution with what we have to work with: chisels, drill presses, handheld routers.”
After about 18 months at Fender’s Corona factory, Henrichsen transferred to the distribution center. “I worked in the inspection and repair department that deals with all the import models that come in,” he recounts. “We do checks on all that stuff, and if things need to be fixed, we do that. I ended up supervising that line for a couple years, and I applied for the Gretsch position a year before I got it.”
Asked if he hit any serious roadblocks while developing his building technique, Henrichsen replies, “There were so many little things I had to take in bite-sized chunks as I went along. When I was faced with something I hadn't seen before, I had to figure it out—whether sketching it out on paper or making real rudimentary drawings in CAD, like ‘Okay, here’s my bridge height, here’s the thickness of my body, the rise of the top.’ A lot of people do this very differently. Some do actual full-size, one-to-one-scale sketches. It was a lot of little things and I slowly chipped away at them.
This gorgeous walnut G6134 Penguin is one of Henrichsen’s recent creations. It has a natural stain finish, tortoiseshell/cream binding, chrome hardware, a mahogany neck, an ebony fretboard, and a mother of pearl inlay at the 12th fret. The TV Jones TV Classic pickups enjoy a treble-bleed circuit and a no-load tone control.
“In the Gretsch shop, we hardly use any CNC. We do use CNC for the logos and the inlays, just for speed and consistency, but as far as making necks and bodies, we keep it very old school. We actually have an old copy carver, a purely analog machine, and if we want to do a solid top, we actually use that old copy carver. We actually take a lot of pride in not having fancy new machinery. We don’t have engineers that need to program things to make something happen. With Gonzalo and myself, we take a problem and we find a solution with what we have to work with: chisels, drill presses, handheld routers. We obviously have a pin router for things, but other than that, it’s a lot of hands-on work, and I love that.”
So do customers who order a guitar from the Gretsch Custom Shop, which has eight staffers in total. “We have a very small shop and it’s just filled with woodworking tools: joiners, planers, pin routers, edge sanders. It is not fancy by any means,” Henrichsen says. “It’s like a very small cabinet shop. Gonzalo and I have help with finishing and binding, but we basically oversee the whole process. Gonzalo focuses mainly on bodies. I focus mainly on necks, but if either of us has a build that we want to do…. I’ll dive in and make bodies and he’ll make the necks, so our jobs are very intertwined. But just for the sake of efficiency, we tend to stick to those two areas so we can move as fast as we can yet still retain that handmade vibe the Gretsch Custom Shop is known for.”
“Gretsch is kind of known for gadgetry throughout the years, and so to have all those switches.… To me, it’s kind of like piloting the space shuttle, but we’ll happily build whatever they want. I like the surprise orders. And tone is very subjective.”
Exactly how long it takes to deliver a guitar once an order comes from a dealer or player depends on the complexity of the build, as well as how many orders are in line before it. “Something like a standard ’57, ’59 Duo Jet—we can get those out pretty quickly. But a custom Falcon with three pickups and custom inlays and things like that—that all adds to the time,” the luthier says.
One of Henrichsen’s favorite instruments to build is the Tom Petersson Signature 12-String Falcon Bass, which is tagged at $12,999. “It is such a monster, and the reason I like it is because I have to do things very differently from all of our standard necks. For a Jet or a Penguin or Falcon, I have jigs that I use on a shaper table, a pin router.... That speeds things up a little bit for me. But that 12-string bass neck? I literally have to do most of that on a standard router table by hand. That makes you think a little bit differently, keeps you on your toes, and there’s really no room for error. It’s a measure twice, cut once sort of situation.”
Here’s a close-up of the Tom Petersson Signature 12-String Falcon bass, focused on its pair of Custom Seymour Duncan Super’Tron pickups. But for Henrichson, the 3-way switch electronics are a snap. His favorite challenge is hand-shaping, without templates, the 12"-radius neck, which has a 30.5" scale length.
Electronics are another matter. “I love playing with different types of pickups,” he says. “If somebody wants that classic Gretsch twang, then I would go with a TV Classic or maybe a Ray Butts Ful-Fidelity, or if somebody wants a little bit more output, then maybe a Power’Tron. We do a lot of 3-pickup guitars, where you might have a Super’Tron in the bridge, and maybe a DynaSonic or a TV Jones T90 in the middle position. I love mixing pickups because it expands your tonal palette. We could get into the arguments about tone pots or tone switches. I’m not a big fan of the tone switch, but there is a place for them, and some people love ’em, and it doesn’t matter to me when a customer order comes down. You get what you want. But most of the guitars that I come up with are going to have a tone pot. I do enjoy the no-load tone pots, so most of the time that tone’s running wide open. I’m a big believer in trying to keep that signal path as short and as clean as possible. I had a Falcon order a few months ago where the customer wanted a blower switch for the bridge pickup. He also wanted a phase switch for the pickups, and coil taps for each pickup. It took me a couple days to map that out, but it was great fun! And Gretsch is kind of known for gadgetry throughout the years, and so to have all those switches.… To me, it’s kind of like piloting the space shuttle, but we’ll happily build whatever they want. I like the surprise orders. And tone is very subjective.”
“You don’t want to think about your instrument at all. You just want to be that instrument.”
Given that, what does Henrichsen do when a buyer asks for a “crunchy” sound, or something bright and biting? “I reach out to the customer and have a conversation, to say, ‘Okay, what is your idea of brightness or grittiness,’ or whatever adjective they’re using, and try to narrow down as much as I can, so then I can offer suggestions about pickups. But that’s a tough one, so I try to talk it out and offer different options. We explain that, in our experience, if you use this pickup with this body style, this is the kind of sound that you’re going to get. Obviously if you want a really tight focused sound, a full-size hollowbody may not be your thing. All those little things factor in.
Henrichsen sands a neck in the Custom Shop, which he says looks very much like a small woodshop from decades past.
“If I want that really open, big-sky sound, I’m going to go with a Falcon. But if I want something a little tighter, I’m probably going to go with a Jet and maybe even a center-block jet, to tighten it up even more. I’ve done some builds in the past where our Jets and Penguins, even though we call them solidbodies, have not been very solid. They’re highly chambered inside, and I’ve played with the floor of that chamber—lessening the depth—to see how that changes the sound. That’s part of the fun I have as a builder—playing with those dimensions and seeing the results.”
The endgame of all this, of course, is to create a great-playing and -sounding guitar. The key, says Henrichsen, is “attention to detail. That is one of the things I’m most proud of about the shop. All of us really are paying attention 100 percent of the time. Of course, we make mistakes; we’re human. When you are doing some of the run-of-the-mill operations, it’s easy to let your mind wander and you think about, ‘Oh, I’ve got to feed the dogs when I get home,’ or whatever. But we really try to be cognizant of that and get that tunnel vision, in a good way. With woodworking, if you’re not paying attention for half a second, things can go sideways, or you may miss a little hairline crack in that wood and it may rear its ugly head later on when you’re trying to put a finish on it. If every little piece that makes a final product is the best it can be, then that final product is going to be even greater.
“The player can immediately recognize when the proper attention has been paid to details,” he continues. “We do a lot of binding over frets, for example, and when you have those fret ends nice and smooth, it feels comfortable. Things are balanced. The last thing you want as a player is distractions. You don’t want to think about your instrument at all. You just want to be that instrument. It needs to be a part of you, not something that you’re fighting. When the customer picks it up, and it just works and it feels great, and they have no complaints whatsoever…. That’s our end goal every time.”
Before Joe Silvius started working for Martin 27 years ago, he thought he was going to become a professional baseball player. When his shoulder told him he could no longer pitch, however, he was forced to come up with a plan B. He grew up five minutes away from the Nazareth, Pennsylvania, factory, and, given that his father, brother, aunts, and uncles had all worked there, taking that path for himself only made sense. Unexpectedly, it turned out to be an ideal one.
“I can’t explain it. It’s incredible. It really is,” he says. “Obviously there’s thoughts—I’m sure everybody has them—of something else, maybe better, but I can’t see anything better than this.”
Here at Premier Guitar, we’ve done profiles on master guitar builders in the past. But unlike many guitar factories around the country, Martin doesn’t have master builders, exactly. They rely on a crew of highly skilled specialists, rather than individuals who oversee a guitar’s production from start to finish. Silvius, whose title is exotic tonewood specialist, is one of the former.
After the loss of his baseball career prospects, Silvius left college to work at the factory, where he started out in the string division. He then moved on to fretting, and then pre-finish (which involves body sanding before finish is applied), where he stayed for two years, eventually running the department. About 23 years ago, he switched over to the sawmill and acclimating areas, and for the past six or seven years, he’s been working in the custom shop as well. There, he’s responsible for guiding dealers in selecting the perfect wood for their custom builds.
“Obviously there’s thoughts—I’m sure everybody has them—of something else, maybe better, but I can’t see anything better than this.”
But before that can happen, incoming wood—that ends up on the shelves for dealer selection—must be inspected and acclimated, or dried. Now, when it comes to guitar building, wood drying may not sound like the most thrilling aspect. But after forests and lumber yards, it’s where guitars begin, and if that core material isn’t handled with care, intuition, and technical expertise, there would be no guitars from Nazareth (or anywhere else, for that matter).
Part of Silvius’ expertise is knowing how to treat a wide variety of tonewoods to reduce their moisture content—the woods Martin accepts can come in at up to about 40 percent—to the desired range of six to eight percent. The process involves “sticking,” where cut pieces of lumber are literally placed on horizontal support “sticks” of wood to enable air to flow through them. Then, the wood is placed in a kiln set to temperatures specific to the species being dried (as high as around 160°F), until the ideal moisture content is reached.
Silvius explains that customers have been increasingly interested in seeing unusual grain patterns on their guitars, such as that shown by this cocobolo back.
Courtesy of Martin Guitar
Sometimes, wood is brought below that desired range and then reacclimated, which helps to “stabilize the wood for less issues in the future,” explains Silvius. But every species dries differently, and has to be handled carefully to ensure that it survives the process: If it’s dried too much, the cells in the wood will die, making it brittle, which also prevents reacclimating. If it’s dried either too quickly or too slowly, it can lead to different types of damage that make the wood unusable.
Ebony, for example, takes six months to dry—if it’s done any faster, it will crack. “I would say ebony is probably the most complicated,” Silvius explains. “We’ve gotten really good at controlling it. Everybody wants ebony for their fretboard and bridge, so we gotta make sure we keep that in as good of shape as possible.” Then there are other woods like gonçalo alves, “which is a rare wood—it’s hard to work with. It doesn’t like to stay flat. We put plastic bands around it to help keep pressure on it to try to keep it as flat as possible.” Other tonewoods, like rosewood and sapele, are more forgiving, and take just two weeks to dry before they’re put in the kiln.
If you’re wondering about torrefaction (the process of drying wood at an extreme temperature to capture the sound quality of vintage guitars), that’s done by a vendor offsite. Silvius explains that it requires a specialized kiln with a controlled low-oxygen atmosphere, and a proprietary “recipe.”
Having worked in the acclimating area for more than two decades, Silvius is knowledgeable on how to put a wide variety of tonewoods through the drying process.
Once the incoming wood has gone through the acclimating process, it’s then ready for the production line, and the custom shop. For the uninitiated, the custom shop offers a unique experience for dealers from around the world to come in and design their own guitars to be sold at their locations, down to choosing the type and sets of wood to be used. The designs themselves may not be “exclusive,” per se—as dealers’ requested builds might be similar to those chosen by peers—but are often created with their specific customer base in mind. (The custom shop also has guitars pre-built for dealer selection, if they might be interested in buying a finished model as opposed to designing it themselves.) Some recent visits have been from Haggerty’s Music from South Dakota, Reno’s Music from Indiana, Empire Music from Pittsburgh, Pennsylvania, and Andertons Music Co. from the U.K.
“The piece of wood that they select has to speak to them. It’s all a perception. Everybody loves things differently.”
“Every dealer is different,” Silvius comments. “Some come in with an actual plan. They know what guitars they want; they know what species they want. They get a list, come in, do their thing, and leave. For others, it’s like a supermarket. They look at the shelf and say, ‘Let’s take a look at some of this.’” A lot of Martin’s exotic woods are kept in locked cages that only a handful of employees have access to, Silvius being one of them.
“I’m not much of a salesman,” he adds. “When they come in, I shoot ’em straight. I’m not going to tell you something just because I want you to buy this guitar. That’s not what I’m about. The piece of wood that they select has to speak to them. It’s all a perception. Everybody loves things differently.”
In the past, Martin would have rejected wild-grain East Indian rosewood for its nontraditional patterns, seen here.
Courtesy of Martin Guitar
Sometimes, the selection process can lead to some humorous, unconventional scenarios. One year, a group of dealers came in from Japan, who were all interested in the same pre-built model. “The custom shop director brought in a putting mat, and they actually putted,” Silvius says, laughing. “Whoever made the putt got the opportunity to buy the guitar. It’s just fun.”
Silvius says that the cultural trend in the guitar world over the past several years has been all about aesthetics: wild-grain East Indian rosewood, striped Gabon ebony, flame and quilted maple. Customers today are looking for something more distinctive in a guitar’s appearance—and that trend has steered Martin in a wildly different direction from where they’d been for decades. “It was about tradition, so everything had to be perfectly quartersawn [cut to yield straight-grain pieces]. If it wasn’t, we would reject it. But now, people love the look of the [different grain patterns]. Doesn’t necessarily affect the guitar—the sound or anything. It just gives you that ‘wow.’”
“We took a trip to New York recently,” Silvius shares. “I was at Rudy’s [Music], who’s going to be here next week to select wood, and the gentleman who works there was telling me what he wants. He likes more traditional, straight grain. But he needs something that his customers are going to turn around and go, ‘Wow, the back just looks incredible.’ These dealers know their customer base. They have regular customers that come in, and they know what they want.”
In Martin’s custom shop, Silvius guides dealers in selecting the right woods for their custom guitar designs.
As Silvius alluded, quartersawn wood has straight grain, and has long been highly sought-after. But it’s becoming scarcer, partially because in order to get it, harvested trees have to be at least 24″ in diameter. A less expensive alternative, flatsawn—one of the kinds Martin used to reject—produces wood with “cathedral,” or spire-shaped, grain patterns. And especially given the shift in popular preference, Martin has been bringing more flatsawn wood into their production line. However, Silvius comments that flatsawn is harder to work with, as the pieces can be fickle: “It twists. [Some pieces often] turn into almost like a potato chip and we can’t use it. But other pieces stay flat.”
Aside from handling unruly wood, Silvius’ biggest challenge in his work overall, he says, is “probably our own internal specs. We are so critical of the material itself. Our standards are set so high that sometimes we are our own worst enemy. Because we want everything to be perfect, and it just can’t be. It’s wood. Even when I match sets—we like everything to have perfectly matching grain or perfectly matching color, or both, and sometimes you just can’t. We beat ourselves up over it.”
“People love the look of the [different grain patterns]. Doesn’t necessarily affect the guitar—the sound or anything. It just gives you that ‘wow.’”
When Silvius plays more of a role in selecting the wood for a dealer, which can be another option in the custom shop experience, it becomes a bit more personal for him. “I try not to take much home with me, but I do,” he laughs. “Say they want a high-end D-45, and I gotta select either the Brazilian rosewood, or maybe the cocobolo. Did I make the right choice? Are they really going to be happy with that guitar when they get it? But I’ve also had dealers come in that, when I would meet them for the first time, say, ‘So you’ve been picking out my wood! Thank you,’ and just give me a handshake. It feels great when that happens.”
Ultimately, Silvius says it’s those relationships that make up the best part of his job. It doesn’t hurt that, because Martin employs so many Nazareth locals, he also works alongside many people whose family members he grew up with. “It is a really close-knit community. Even the VP [Deb Karlowitch], she retired a couple years ago, but I graduated with her son. Her husband, when we walked home from school, would pick us up sometimes on the way.”
As Silvius emphasizes the passion that Martin’s roughly 500 employees have for their work, which he says speaks to their consistently high-quality products, it might surprise you that he doesn’t play guitar. “It’s funny, because I’m not a guitar guy. I’ll be honest with you,” he admits. “I always blame it on having short, chubby fingers.
“I wish I would have tried to learn during [the pandemic]. I still want to learn to play, I just gotta get into the right mind-frame. My kids are now older, so I’m not going to sporting events and everything. It’s time I should learn.”