Considering the benefits, beauty, and versatility of wood alternatives for acoustic guitars.
There is a limited supply of tonewoods in the world and a large appetite for acoustic guitars. At Martin Guitar, we take environmental stewardship very seriously, and I challenge our team to develop new models using alternative wood materials. This month, I'd like to explore some ideas about wood alternatives, so I've turned to Skip Beltz, the Director of Product Management at Martin Guitar who has almost 30 years of experience in making guitars.
There are many characteristics that make a type of wood usable for building guitars. Some woods are too soft to hold up to the tension that a stringed instrument produces, so hardwoods are chosen because of their strength and tonal properties. Hardwoods can be shaped, carved, and sanded beautifully with the right skillsets. Their ability to accept finishing materials reasonably well helps to enhance the sheer beauty of the wood. Each sonic, structural, and aesthetic characteristic of a wood is taken into consideration when selecting the materials for a guitar.
This Martin DC-X2E pairs a Sitka spruce top with High Pressure Laminate (HPL) back and sides.
Availability then finds its place in the selection process because we want to be able to procure enough of the wood for it to be viable from a volume standpoint. The most important thing to consider here is sustainability. Exotic hardwoods are becoming more and more scarce. While they are beautiful and tonally exceptional, there are ways to acquire comparableāor even superiorāsound with sustainable wood selections.
The benefits of using composite materials are both environmentally responsible as well as structural. The durability of these materials aids in handling and transporting, and composites can accept finishes or hardening techniques that natural woods cannot. Composite materials can be more stable and stronger than natural wood and more resistant to spills and rain drops, which can be a huge benefit for touring musicians. Composites are also generally less susceptible to warping when exposed to high humidity.
Composite materials can be more stable and stronger than natural wood and more resistant to spills and rain drops, which can be a huge benefit for touring musicians.
When a builder is looking to employ new alternative materials, we must do extensive research and testing if we expect them to hold up for generations of music making. We need to test machine capability and hand-tool capability. How does it react when carving, shaping, and sanding, whether it be a person or a machine? Can we see tool marks? Does it break down or change color? Does it maintain structural integrity? Finish compatibility needs to be tested extensively: spraying, sanding, polishing, and adhesion to the surface of the material is crucial in achieving our desired finished look. At Martin, we have an environmental chamber that can be set to control temperature and humidity settings. Our quality team uses that to expose materials and completed guitars to extreme conditions.
High Pressure Laminate (HPL) is one of our most frequently used wood alternatives on Martin guitars. What exactly is HPL? Close your eyes and visualize really small pieces of sawdust and adhesive compressed together and pressed out into sheet form. This sheet can then be made into different thicknesses and manipulated to build things. HPL is specifically used for sides, backs, and necks of guitars. We're able to print on its surface to make it appear to be any type of wood or feature high-resolution artwork. It sounds amazing, is very workable, and holds up to string tension very well.
In addition to the environmental, structural, and tonal benefits, another advantage to using HPL or other composites is that builders can print directly onto the material. Martin's DX Woodstock guitar art was drawn by Robert Goetzl and printed onto HPL.
Designing patterns on HPL is an interesting process. We take high-resolution pictures of the wood patterns that we want from our collection of wood and then transfer our photographs onto HPL. On specialty projects, we work with our artist, Robert Goetzl, or another artist of choice to develop the custom artwork. Our DX Woodstock guitar art was drawn by Goetzl and printed onto HPL.
For fretboards and bridges, we use an engineered material called Richlite that works very well for resonance and sustain. It's paper-based and made with environmentally responsible adhesives. Not only is it extremely durable and easy to machine or carve, it's also water resistant with low moisture absorption as well as heat and fire resistant. This aesthetically pleasing material can be made to look exactly like ebony, and we can also change the patterns and colors, which provides us with maximum design flexibility when we want a different look. Over the years, we've also experimented with carbon fiber as an alternative materialāit's now featured on the bridge plate of our Modern Deluxe models and is a large contributor to the incredible sound of those guitars.
Our X-series guitars are the best example of how we've continued to hone our skills in crafting great-sounding Martins out of composite materials. Martin will continue to experiment with composites and other unique materials that will provide an advantage in some way to the sound of our guitars or the innovation of the instrument.
C.F. Martinās Chris Martin IV Assumes Executive Chairman Role As Company Appoints New CEO
Chris Martin IV steps into new position of Executive Chairman and the company appoints Thomas Ripsam as CEO.
An experienced growth strategist and leader, Mr. Ripsam has a deep passion for companies with a strong heritage and legacy. He is a trusted advisor and business partner, having guided numerous boards of directors and leadership teams to shape strategies and deliver results. His expertise in strategy development, digital/technology deployment, and continuous improvement will ensure the continued growth of the 188-year-old company.
After 35 years as C.F. Martin & Co. CEO, Chris Martin is stepping into his new leadership role of Executive Chairman. During his time as CEO, Mr. Martin has guided the company through booms and crises, leaving a legacy of growth and manufacturing excellence. This transition comes as the company is experiencing unprecedented demand for its products.
"First, I want to thank everyone in the music products business for their support during my 35-year career as CEO of my family's business. What a ride!" said Mr. Martin. "I complete my term as NAMM Chairman this July at the show in Nashville, and I have been thinking about retiring for several years, so this felt like the right time. I look forward to transitioning to the role of Executive Chairman of Martin Guitar where I will continue to be a cheerleader for the Martin brand. I am excited to work with Thomas as he gets to know all of us and shares the love we all have for the guitar."
"I have admired Martin guitars since I was a teenager," says new CEO Ripsam.
Chris Martin hands the reins to Mr. Ripsam, who, over the course of his 25+ year career, first at Booz Allen & Hamilton, and most recently as a partner at PricewaterhouseCoopers, took on leadership responsibilities for growing the business, developing service offerings and managing teams. He has worked with consumer goods companies, specialty retailers, technology solutions providers, Fortune 50 companies, and family-owned businesses, helping to drive profitable growth, enhancing digital capabilities, improving customer experience and engagement, and generating hundreds of millions in incremental value for his clients.
An avid guitar player, Mr. Ripsam collects fretted instruments and even took a sabbatical in 2019 to work with a luthier to learn about the process of building acoustic guitars ā in the style of Martin. He holds an MBA in Strategy & Finance from Columbia Business School and a BA in Business Administration and Management from Reutlingen University in Germany and Middlesex University in London.
"I have admired Martin guitars since I was a teenager," said Ripsam. "My first real acoustic was a Martin guitar and it has been a close companion to me since. Martin has always been an iconic fretted instrument builder and I have a deep appreciation for the company's continued focus on quality, craftsmanship, and innovation, as well as its unique culture and history. I am honored and humbled to join the Martin family and to carry on the legacy of Chris Martin and his predecessors."