“Gear is meant to be destroyed in the line of duty,” laughs Ruban Nielson. “I realize I prefer to see my equipment all dinged up rather than sitting perfect in my basement—that’s a dorky thing to do.”
That doesn’t mean Nielson doesn’t care about his sound. He noted in a 2015 interview with PG that he spends countless hours in his basement tinkering on breadboard circuits and swapping out components, trying to maximize a pedal for his needs. “I like the idea that instead of buying your sound, you’re building your sound,” he said.
Over the course of 14 years, five albums, and thousands of touring miles, Nielsen has been custom-fabricating his guitar voice. But as we all know, the quest is never-ending, like trying to catch the horizon. After all, isn’t it the journey, not the destination, that matters?
“I used to be too much of a savage to care about a clean boost or headroom,” says Nielson. “‘Just give me a distortion pedal already!’ But now I’m exploring the intricacies, subtleties, and nuances of guitar.”
Ahead of Unknown Mortal Orchestra’s headlining performance at Nashville’s Brooklyn Bowl, Ruban Nielson welcomed PG’s Chris Kies onstage to explore his current sonic lab. Nielson covers his two space-age guitars (and what inspired them), explains how he convinced Benson to put a Monarch inside a vintage solid-state Yamaha, and details the pedals—including a few of his own designs—that extract a kaleidoscope of moods.Brought to you by D'Addario.
Challenge Accepted: The B3-R
Since forming Unknown Mortal Orchestra in 2009, the instrument that Ruban Nielson has been linked to and inspired by is the Fender Jag-Stang. This short-scale offset was codesigned by Kurt Cobain in the early ’90s by simply taking photos of Fender’s Mustang and Jaguar, splitting them in half and pasting them together. The Jag-Stang was treated to separate production runs in the late ’90s and early 2000s before a wider release in 2021. Nielson’s friend gifted him a cherry-red model, shaping Unknown Mortal Orchestra’s first decade of music.
In 2015, Nielson told PG about its impact on his playing style and creative outlook: “When I started on the UMO stuff I pulled it out. It would never stay in tune and sounded really strange, but when I plugged it into a Blues Junior, I started to come up with completely different ideas. I tuned it a half-step down and started playing with my fingers. It was just a whole new style that emerged in the space of about two weeks after messing with this guitar. It’s a kind of imperfect creature and that’s what I like about it.”
Fast forward to a few years ago when Ruban met luthier Mike Baranik. Baranik was a longtime fan of UMO and knew of Nielson’s allegiance to the Jag-Stang, so he approached Nielson with a proposition: “I can make a guitar that will do everything that the Jag-Stang does better and more.” Nielson was intrigued, so the build began. They conversed and collaborated over several phone calls and text chains that culminated in Nielson realizing Baranik was “some kind of genius through his simple innovations that suited the way I think about music and guitar.”
The flaws of the Jag-Stang that informed Nielson’s playing style became features on the above Baranik B3-R. The biggest thing that Ruban wanted translated from the Jag-Stang to the Baranik was the slinky neck pocket that allowed for him to push the neck for emotive bends à la Bill Frisell.
Nielson explains: “When I tuned the Jag-Stang a half-step down—which I just did because Jimi Hendrix did it, and I thought if I was going to start writing some new music that this was my chance to start messing with that—that loosened the strings up. The neck was a smaller scale so it gave me the ability to do completely different things. I was able to get around the neck a lot easier.”
To make that body-neck connection even more expressive and manipulatable, Baranik constructed the trademarked Baraneck floating neck that fastens two springs to the neck joint allowing Nielson to tighten or loosen the neck as wanted. Nielson also routed out wood behind the pickups on his Jag-Stang to reduce the weight and keep it light as possible—just five pounds, nine ounces. The B3-R has a basswood body, koa neck, and ebony fretboard.
Another thing Nielson requested was an approximation of the sound of pickups found in vintage Japanese lawsuit-era instruments, which were often unique, unpotted, and unpredictable. Baranik worked his magic and, via his own alchemy, produced these potted single-coils. Other tag-team easter eggs include a custom Hawaiian print pickguard, an upcycled circuit board control panel, and custom inlays—a row of shark teeth, filled with crushed bone dust—that are a tribute to the family symbol.
All of UMO’s material is based on half-step-down tuning both of his electrics take Ernie Ball Super Slinkys (.009-.042). Nielson goes with a Shure Axient wireless pack at both his Sitar and Baranik guitars and to keep things quiet and tidy, his tech Ben Gram inserted an Electro-Harmonix Hum Eliminator and a Radial Dragster Load Correction box.
Psy-tar
Two of the songs on UMO’s fall setlist required a sitar. Nielson previously toured and recorded with a Rogue Sitar, but found it to be a nuisance to maintain on the road. He searched for a sturdier stand in and found this electric sitar star: a Jerry Jones model whose voice wholly celebrates Nielson’s love for early psych-rock, and matches its chime with rugged dependability.
Nate the Great
Nielson has plugged into all sorts of amps since 2009 when playing under UMO. The longest sidekicks include Fender combos and Orange heads. (When Ruban spoke with PG in 2015, he had a Fender Hot Rod DeVille and an Orange AD 30 head.) He notes in the Rundown that a few years back, he was “getting frustrated with his amp setup and thought he should be like one of those real guitar guys and find a boutique amp company.” After auditioning some combos, he landed on a Benson. One half of Ruban’s stereo setup is the Benson Nathan Junior that maxes out at 5W, has a single JJ 6V6 power tube, and barks with a 10" Celestion Greenback.
Benson in Yamaha's Clothing
Nielson has his feet firmly planted in both amp camps. He appreciates the beef, brawn, and chime only produced by power tubes, but he’s also attracted to the old solid-state amps that offer quirky, charmingly weird tones. Chris Benson’s shop happened to be within walking distance of Nielson’s home, so after becoming acquainted and friendly, Nielson pitched a project for Benson: Could he turn a ’70s solid-state Yamaha TA-20 into a roadworthy tube amp? Benson initially balked at the idea, and Nielson thought his plan was foiled. Three years later, Benson reached out and asked if Nielson still had the Yamaha—he did—so Benson told him to bring it by the shop, and they’d retrofit a Benson circuit into the TA-20. “My weird dream to bring this on tour was finally happening!” says Nielson.
The TA-20 is packed with Benson’s Vinny Reverb guts that includes a JJ EL84 power tube, a 12AX7 preamp tube, a 12DW7, and a JJ 6V6 power tube as a voltage regulator that goes from .25W up to a snarky six watts. The overhauled TA-20 does still have the original polystyrene parallelogram speaker. Both amps are always on, and miked up with Shure SM7Bs.
Ruban Nielson's Pedalboard
Nielson is a tonal tactician. He’s never been satisfied with stock sounds and a pedal’s inherent limitations. “If I find a pedal I like, I use it for a long time and then I try to build a clone to see if I can improve on it,” he explains. “I sit around in my basement tweaking it plugged in—on the breadboard—and changing out different components and adjusting the trim until I get everything just exactly how I want it.” So, looking down at his stomp selection you’ll notice a few nondescript devices on the beautiful Twin Peaks Woodworks pedalboard custom-built by both Nielson’s tech Ben Gram and Caspian guitarist Jonny Ashburn.
His signal hits an Effectrode PC-2A Tube Compressor (you’ll notice two on the board—one is a backup). That’s a change from our 2015 interview, when he he was using an Analog Man Bi-CompROSSor and had it at the end of his chain. (“It’s nice to have a compressor at the end of everything—especially with a phaser pedal, which has frequency spikes,” he said at the time. “It’s nice to control them.”) He enjoys how the PC-2A up front fattens his entire sound, and how it smooths and shaves off the transient tinges. The Strymon Deco has a stereo out that hits a pair of Jam RetroVibes. Both are set to have slightly different speeds and depths so that they really take that stereo signal for a journey in real time, and Dave at FOH has them panned in the PA to really amplify this effect.
One of Nielson’s creations shows up inside the gray box titled “Octave Magic,” which is based on the Foxx Tone Machine. The suede purple devil next to it is the Jam Pedals Fuzz Phrase LTD, about which Nielson says, “It’s the wooliest, most-musical Fuzz Face I’ve ever played.” Sometimes the answer to Nielson’s problems is the Benson Germanium Boost. “If something’s wrong,” he explains, “I’ll kick on that pedal and it makes everything louder and resets the gain structure.” The Gamechanger Audio Plus pedal sees a lot of action throughout the set: it helps Nielson seam the tail end of a solo and discreetly rejoin the band in rhythm mode.
The remaining pedals include a Boss DD-3 Digital Delay (a gift from Mike Baranik), a Danelectro Back Talk reverse delay, an Electro-Harmonix Holy Grail reverb, and in the top-left corner, an unnamed pedal that Nielson built that is currently not in the signal. (He can’t remember if it’s a Rat or Tube Screamer clone.) Utility boxes include a Boss TU-3 Chromatic Tuner, an Electro-Harmonix Switchblade Plus channel selector, and a Lehle Little Dual II switcher.
Shop Ruban Nielson's Rig
Benson Monarch
Shure SM7B
Strymon Deco
Benson Germanium Boost
Boss DD-3 Digital Delay
Danelectro Back Talk Reverse Delay
Electro-Harmonix Holy Grail Reverb
Boss TU-3 Chromatic Tuner
Electro-Harmonix Switchblade Plus Channel Selector
Lehle Little Dual II ABY Switcher
Ernie Ball Super Slinky Strings
Kenny Greenberg with his main axe, a vintage Gretsch 6118 Double Anniversary that he found at Gruhn Guitars in Nashville for a mere $600. “It had the original pickups, but the finish had been taken off and the headstock had been repaired. So, it’s a great example of a ‘player’s vintage instrument,’” he says.
Greenberg’s list of album credits as a session guitarist, producer, and songwriter is as diverse as it is prolific and includes everything from working on Etta James, Willie Nelson, and Sheryl Crow records to shaping hits for mega-selling contemporary country artists Toby Keith, Faith Hill, Brooks & Dunn, and Kenny Chesney (who Greenberg also tours with on lead guitar). Greenberg’s even been kicked in the leg by Jeff Beck! (More on that later.) So, while you might not necessarily know Kenny Greenberg by name, it’s safe to say you’ve heard his guitar playing.
Since moving to Nashville in his teens, Greenberg’s kept his dance card remarkably full working on records for other artists. However, with the release of his debut solo album Blues For Arash, the decorated session veteran has finally made a statement all his own—even if he didn’t necessarily intend to.
Blues For Arash is a collection of songs that were intended for the soundtrack of a movie written and directed by Welsh-Iranian filmmaker Arash Amel. The film tells the tale of a West African musician who becomes enamored with the blues and finds himself on an odyssey through the Southern U.S. Unfortunately, the movie never quite got its production together and remains in a state of funding limbo, but Greenberg found an unexpectedly happy space within the project to create music that he feels represents his truest self as a player, and he quickly realized that these songs had the makings of a solo album.
Blues for Arash
TIDBIT: Kenny Greenberg recorded Blues For Arash at his own pace in his Nashville home studio, originally intending to make a soundtrack for a film by Emmy-winner Arash Amel.
Greenberg explains: “All my guitar player friends said, ‘This isn’t what we were expecting!’ To me, it’s really the kind of guitar music I would make for myself. I’m not really a shredder, anyway. I do a different thing.”
Blues For Arash is a remarkably musical affair that shirks the fretboard histrionics that often characterize instrumental guitar albums by players with similar resumes. The album fuses African influences, exotic percussion loops, and field recordings with Greenberg’s unique take on blues guitar in a way that’s genuinely refreshing and as cinematic as one might expect of songs written to accompany a movie. The track “Nairobi, Mississippi” acts as the album’s thesis statement and is a one-chord blues that features Greenberg’s Mississippi-hill-country-blues-informed bottleneck guitar dancing with West African musician Juldeh Camara’s brilliant nyanyero (a single-stringed fiddle) over an energetic African percussion loop.
From the ultra-lyrical slide playing on the opening track, “The Citadel,” to the fiery, fuzzed-out lead work on “Star Ngoni,” all of Greenberg’s guitar on the album is rooted in the blues. The guitarist and songwriter confesses that despite the diversity of his credits, the blues has always been his home base: “Everything I do comes out of a weird way of playing the blues. So, we had the idea to fuse African music with the blues and I started researching cool beats and stuff that I could play blues guitar over, and I would come down to my studio with samples or loops, or I’d loop actual field recordings, and I would just play over them.”
“We had the idea to fuse African music with the blues and I started researching cool beats and stuff that I could play blues guitar over.”
Greenberg played most of the instruments on the album and edited many of its loops and percussion beds, but he did have some important collaborators, including multi-instrumentalist Justin Adams, who plays in Robert Plant’s band the Sensational Space Shifters and has produced Tuareg/desert-blues greats like Tinariwen. Adams provided some of the raw material that Greenberg would throw his blues playing on top of, and the two would share ideas through email. “Justin was a good guy to call for an opinion on that African/blues fusion thing,” says Greenberg, “and he’s a very cool and knowledgeable guy about world music in general. I look forward to doing more with him.”
Greenberg’s key collaborator on the record is Wally Wilson, who he describes as a mentor and who he met while co-producing the live-performance TV show Skyville Live for CMT. “I met Arash through Wally, and we came up with this idea of the soundtrack being blues guitar, but with an African influence,” Greenberg says. “Wally was very important in this process and co-produced the record.” Wilson, who has never fancied himself a singer, even ended up providing the narrative-style vocals on “Memphis Style” and “Ain’t No Way.”
“Wally and I both love Howlin’ Wolf and all the hill country blues. I had a cheap handheld mic in my room, and I was like, ‘Put the vocal down so we have the general concept, and then we’ll get a killer soul singer to come in and re-do these,’ but it just had such a character to it! It has this lo-fi, non-professional vibe that just sounded right. It took Wally a long time to get on board with us using his vocals, but I’m glad he did!”
Kenny Greenberg’s Gear
This Gibson Custom Shop ES-335 is a favorite for Greenberg, who, after nearly 30 years in Nashville, is as comfortable onstage in stadiums and arenas as he is in clubs and studios.
Guitars
- Vintage Gretsch 6118 Double Anniversary
- 1962 Gibson SG Special with mini-humbuckers
- Russ Pahl S-style
- DiPinto Galaxie
- Harmony Sovereign
- Dobro-made National wood-bodied resonator
- 1952 Les Paul goldtop
- Gibson Custom Shop ES-335
- Jerry Jones Baritone
- Jerry Jones 12-string
- Fender Telecaster with Glaser B-Bender
- Fender Jazzmaster
- Novo Serus J
- PRS Silver Sky
- PRS DGT
- GFI Pedal Steel
Amps
- Fender Pro Junior
- 1958 Fender tweed Deluxe
- Hime Amplification The Rockford
- Vox AC30
- Matchless HC-30
- Magnatone Varsity
- Marshall 20-watt
- ’50s wide-panel, low-power tweed Twin
Effects
- Mythos High Road Fuzz
- J. Rockett The Dude
- Karma Pedal MTN-10
- J. Rockett Archer
- Universal Audio Ox Box
- Boss DD-200 delay
- Walrus Audio D1 High Fidelity Delay
- Walrus Audio Slö reverb
- Boss GE-7 Equalizer modded by XAct Tone Solutions (XTS)
- Line 6 M9
- JHS Colour Box
- JHS 3 Series OD
- Keeley Dark Side Workstation
- Pedalboard by XTS
Strings, Picks & Slide
- D’Addario NYXL (.010–.046 for standard electrics, and .013–.068 for slide)
- Ceramic and glass D’Addario slides
- Dunlop Tortex Teardrop .88 mm for electrics
- Fender Mediums for acoustics
Beyond rolling with a scratch vocal for the final cuts, Blues For Arash has a wonderfully playful quality that Greenberg says was “totally different” from what he typically does in the session world. “I was like, ‘I don’t give a shit! I can play anything I want to play. I’m going to make myself happy with this!’ The thing about the pandemic in Nashville is so many artists live here, and they were all off tour, obviously, and wanted to record. They wanted to put masks on and go in the studio and be careful because they couldn’t go on the road. I actually worked my way through the pandemic—and I’m grateful for that—but when I had a day off, I’d come down to my home studio and work on these songs. It’s what I really wanted to do with my own time.”
Despite the massive arsenal of guitars, amps, and effects Greenberg has at his disposal as a top-tier session player (who PG once covered with a truly comprehensive Rig Rundown), he kept it to a few choice instruments and amps to craft the fabulously organic tones on Blues For Arash. The main guitars included his trusty vintage, stripped-down “players-style” Gretsch 6118 Double Anniversary and a custom S-style build by famed Nashville steel guitarist Russ Pahl. For the album’s killer electric slide playing, Greenberg used a 1962 Gibson SG that he literally found in a garbage can and loaded with vintage mini-humbuckers, and a DiPinto Galaxie. A vintage Harmony Sovereign and a wood-bodied Dobro resonator guitar handled the acoustic slide work.
“Richard [Bennett] was the first guy that I saw use a Gretsch and it sounded like Duane Eddy, but modern. It had a real bell-like-but-not-bright sound. I immediately thought, ‘I got to get in on some of that!’”
While Gretsch guitars have become a popular choice for pros in Nashville these days, that wasn’t always the case. Greenberg caught the Gretsch bug from session guitarist Richard Bennett—another unbelievably prolific and important player/producer that you may know as Mark Knopfler’s longtime right-hand man, who has influenced Greenberg’s path tremendously.
“Richard Bennett played on my wife’s [singer-songwriter Ashley Cleveland] first record and brought me in because I played live with her. Richard would hire me, and I’d be the second guitar player on sessions with him a lot, and watching him was like, ‘Motherfucker, that is the way you do it!’ Richard’s Gretsch playing and acoustic playing were huge, huge influences on me. Richard was the first guy that I saw use a Gretsch, and it sounded like Duane Eddy but modern. It had a real bell-like-but-not-bright sound. I immediately thought, ‘I got to get in on some of that!’ Gretsches do a unique thing and I also really like them for distorted solos. Mine is not that bright of a guitar and it has this great upper midrange kind of twang that’s somehow not a twang. I’ve got a couple of different ones, but that old Double Anniversary I use a lot. It was the first Gretsch I bought, and it’s really good. I went down to Gruhn’s and they had it on the wall for $600. It had the original pickups, but the finish had been taken off and the headstock had been repaired. So, it’s a great example of a ‘player’s vintage instrument,’ where it’s got the old wood and the sound, but it’s not $5,000. I just fell in love with playing it. Also, the Bigsby bar is huge for me.”
Rig Rundown - Kenny Greenberg
For amps, Greenberg looked exclusively to the Fender realm to conjure Blues For Arash’s lush tones. A ’90s Pro Junior mated to a 4x12 cab, a black-panel Deluxe Reverb-style amp made by Jeff Hime called the Rockford, and a ’58 tweed Deluxe all made important appearances. The tweed was even used to amplify and layer some of the acoustic tracks—a trick Greenberg picked up as a Neil Young fan. “Neil Young’s playing is right up there at the very tip-top for me, and his acoustic sounds are, too. There’s a record he made called Le Noise with Daniel Lanois, and I think those are some of the best acoustic guitar sounds ever. I’m never going to sound as raw as Neil sounds because when I’m playing on someone’s record, it’s a service for their music, so I don’t get to go completely crazy. But I’ve always been the guy that gets called when they want it a little rough around the edges. I aspire to play as raw as Neil plays and intend to have it be as emotional as that. I always feel like, when I’m in the room with all these other amazing guitar players, that my playing is a little craggier and looser. That used to really bother me, but now I really like it. I never really spent that much time trying to be what I’m not. I used to try to pull off some super-clean Brent Mason kind of things and they would go ‘No, no, we’ll call Brent when we want that. You do the thing that you do!’”
Among Greenberg’s numerous credits is his ongoing gig playing lead guitar for country star Kenny Chesney.
Photo by Jill Trunnell
If you sift through Greenberg’s album credits—which is a full day—it becomes apparent that many of the records he’s played on over the years telegraphed the rock-oriented direction popular country music ultimately took. However, Greenberg makes it clear that being “Nashville’s rock guy” was never intentional.
YouTube It
In a 2019 Skyville Live performance, Kenny Greenberg flexes his blues and rock chops on a Gibson ES-335 in a rendition of “Whipping Post” with guest Chris Stapleton.
That said, Greenberg’s still elated to be doing session and production work and proud of where he’s landed. With the release of his first bona fide solo record, one might expect him to be looking back, taking stock of the journey, and ruminating on his many, many years in the business of making hits. However, when asked what songs and contributions he’s proudest of, Greenberg stays in the present. “That’s a hard thing for me because the last thing I did is always my favorite thing. I’m so excited that I got to just do something. The great thing about recording is you play with all these great different people!”
When pressed again, Greenberg points to his work on Hayes Carll’s recent album, You Get It All. “My playing on that record feels like that’s who I am. There’s a blues solo on a song called ‘Different Boats’ that’s really where I’m at. And the song from my record ‘Star Ngoni’ is who I am as a player. If I’m going to open up and really play, that’s the way I play. And I would mention one other moment I’m really proud of: On my birthday one year, I did a version of Bob Dylan’s ‘Gotta Serve Somebody’ with Willie Nelson. We played our parts live and Willie was in there with Trigger [Nelson’s famous Martin acoustic] and that Baldwin amp he uses, and you could hear the radio station through the amp, and we sat there and played it together. That was huge. It was the best birthday a guy could have—playing a Dylan song, looking through the glass at Willie Nelson. I’m very, very aware of how fortunate I am to be doing this. I think about that a lot.”
Playing with Jeff Beck is a kick!
Greenberg and El Becko: On a gig with vocalist and harmonica player Jimmy Hall, Hall’s occasional boss Jeff Beck sat in, leaving Greenberg with an indelible memory.
There are quite a few parts on Blues For Arash that recall Jeff Beck’s lyrical, fluid playing at its best, particularly Kenny Greenberg’s vocal slide phrasing. It turns out Greenberg isn’t just a massive Jeff Beck fan. He’s had a remarkable run-in with the man himself.
“I’ve got a guitar that Jeff Beck carved his name into! Jeff came and sat in at a gig I was playing with Jimmy Hall, and he broke a string and played my guitar. Afterwards, he got a knife and ornately carved his name in the back of my Tele. How can you not be a fan? He’s the most vocal guitar player there is! My other little Jeff Beck story is from that same night—it’s the only time I’ve ever played with him—and we did ‘Rock My Plimsoul.’ We were playing that song, and he takes the solo. And, of course, it’s the way he plays now—improv where you just can’t fucking believe what he’s doing. Then he looks at me to take a solo, and that’s one of my favorite early Jeff Beck songs, and I actually know that solo note-for-note. So, I played his solo from the original and he looked at me, and he kicked me when I finished the solo! He reached out his leg and he kicked me, and I’m like, ‘Alright! Jeff Beck just kicked me! This is a watershed moment I’m having!’
“I remember standing right next to him, and, of course, I’m nervous. He’s like the greatest guitar player alive. He’s a savant and just looks down at the guitar and fingers and taps on it, and then he’ll use his thumb or his middle finger. It’s just like a kid screwing around. I just watched him, and I didn’t even know what he was doing, but it’s a beautiful, wonderful thing to watch.”
