Guitar Center and Southwest Airlines Surprise Passengers with Ukuleles and In-Flight Lessons
Passengers aboard the Southwest Airlines flight from Long Beach to Honolulu were surprised with Mitchell Ukuleles and an in-flight ukulele lesson taught by Guitar Center instructors.
Passengers onboard the Boeing 737-800 aircraft all received a Mitchell MU40 Soprano ukulele, a Road Runner carrying case and a unique lesson in the sky. Best-in-class Guitar Center Lessons instructors taught passengers how to learn to play the ukulele.
Alexandra Windsor, educational affairs specialist for Guitar Center Lessons, and Ryan Miyashiro and Ryan Imata, Guitar Center instructors at Guitar Center’s Pearl City store, led passengers in a group lesson to kick off their travel to the beautiful island of Oahu, Hawaii. “I’ve taught students through Guitar Center Lessons since 2014, but never in an airplane. It was inspiring to see how quickly passengers of all ages picked up the ukulele – many with no musical background. The ukulele is the perfect instrument for beginners, and it shows just how fun and easy learning something new can be,” said Windsor.
“Our Customers anticipate warm Southwest Hospitality throughout their journeys with us, and these Surprise and Delight events are a unique way to create memorable experiences,” said Brandy King, Senior Director of Public Relations at Southwest Airlines. “Today’s celebration of Hawaiian culture and Southwest Hospitality underscore our everyday commitment to serve and celebrate the spirit of Aloha.”
To celebrate the partnership beyond the in-flight entertainment, Southwest Airlines customers and Guitar Center fans can visit Southwest.fm/ukuleleflight to enter the Ukuleles Take Flight sweepstakes for a chance to win round trip air travel on Southwest for a winner and a guest, and two Mitchell MU40 Soprano ukuleles.*
*For complete details and how to enter, see https://southwest.fm/ukuleleflight.
The tenor-sized uke features updated electronics and an ovangkol top, back, and sides.
Fender has today announced its collaboration with multi-instrumentalist and singer-songwriter, Dhani Harrison, to launch his first Signature Series Ukulele as part of its renowned Artist Signature Series.
Dhani grew up playing the ukulele, which soon became an integral tool in his songwriting. The new Dhani Harrison Ukulele is available in two distinct and eye-catching finishes, featuring an engraved Shiva Yantra design on the back of the instrument and Shiva moon phases decorating the fingerboard, both of which hold personal significance to Harrison.
Having carved a unique career path as a multi-instrumentalist, composer, and singer-songwriter, Dhani Harrison's versatility onstage and behind the scenes has led him to collaborations with a range of artists as varied as Wu-Tang Clan to Jeff Lynne. Harrison grew up playing the ukulele, which soon became an integral tool in his songwriting. Now he's partnered with Fender to launch the Dhani Harrison Signature Ukulele. The model is available in two different finishes, each with its own unique fretboard inlays and engraved designs on the back of the instrument, all which hold personal significance to Harrison. The Dhani Harrison Signature Ukulele is designed for live performance, both are tenor-sized and feature a solid ovangkol top with ovangkol back and sides as well as a ¾ depth, upgraded Fender electronics, distinctive build and eye-catching aesthetics that will challenge you to expand your musical horizons.
Unique features include:
- Two unique finishes: a Sapphire Blue and a Turquoise stained finish
- Tenor-size ukulele
- Solid ovangkol top with ovangkol back and sides
- ¾ depth and upgraded Fender electronics with tone knob
- Custom inlay work
- ($249.99 USD, £229 GBP, €259 EUR, $549 AUD, ¥30,000 JPY)