Guitar Center and Southwest Airlines Surprise Passengers with Ukuleles and In-Flight Lessons

Passengers aboard the Southwest Airlines flight from Long Beach to Honolulu were surprised with Mitchell Ukuleles and an in-flight ukulele lesson taught by Guitar Center instructors.


Passengers onboard the Boeing 737-800 aircraft all received a Mitchell MU40 Soprano ukulele, a Road Runner carrying case and a unique lesson in the sky. Best-in-class Guitar Center Lessons instructors taught passengers how to learn to play the ukulele.

Alexandra Windsor, educational affairs specialist for Guitar Center Lessons, and Ryan Miyashiro and Ryan Imata, Guitar Center instructors at Guitar Center’s Pearl City store, led passengers in a group lesson to kick off their travel to the beautiful island of Oahu, Hawaii. “I’ve taught students through Guitar Center Lessons since 2014, but never in an airplane. It was inspiring to see how quickly passengers of all ages picked up the ukulele – many with no musical background. The ukulele is the perfect instrument for beginners, and it shows just how fun and easy learning something new can be,” said Windsor.

“Our Customers anticipate warm Southwest Hospitality throughout their journeys with us, and these Surprise and Delight events are a unique way to create memorable experiences,” said Brandy King, Senior Director of Public Relations at Southwest Airlines. “Today’s celebration of Hawaiian culture and Southwest Hospitality underscore our everyday commitment to serve and celebrate the spirit of Aloha.”

To celebrate the partnership beyond the in-flight entertainment, Southwest Airlines customers and Guitar Center fans can visit Southwest.fm/ukuleleflight to enter the Ukuleles Take Flight sweepstakes for a chance to win round trip air travel on Southwest for a winner and a guest, and two Mitchell MU40 Soprano ukuleles.*

*For complete details and how to enter, see https://southwest.fm/ukuleleflight.

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