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Take a walk through this brief historical photo gallery which outlines the beginnings and design progression of the Rickenbacker guitars that rocked the world. Photos and captions by Ron O''Keefe

1966 model 370-12 in Fireglo
"Beginning in late 1966, the 360 and 330 series 12-string models were available in a three pickup version known as the 370 and 340 models, respectively. This example has the same electronics as the 360-12, but includes a middle pickup, which adds a midrange tone to the guitar when switched to the neck pickup, as both middle and neck pickups are wired in sync. This example has been retrofitted with a 12-saddle Rickenbacker adjustable bridge."