1959 premier e 723 guitar

This late-’50s solidbody is elegant yet practical, with its 1-piece, bolt-on rosewood neck, deep pickup controls, and classy gold hardware.

Photo by Lynn Wheelwright

This rare native New Yorker blends old-world craftsmanship with rock ’n’ roll design.

There’s an oft-told tale about solidbody guitars in the early 1950s. It relates how California upstart Fender sparked the public’s fervor with its Broadcaster and Telecaster models, and how the established East Coast builders first denied that they had to respond, but then relented. The rest, and even that alone, is history.

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