mateus asato

Mateus Asato plays mainly Suhr guitars. This pink Classic S-style helped him earn a spot playing guitar with pop artist Tori Kelly. “I want the guy with the pink guitar,” Kelly reportedly said after watching the audition videos.
Photo by Daryl Phj

A social-media sensation and monster guitarist reveals how he went from posting videos on Instagram to touring the world as a sideman for big-name pop artists.

The internet didn’t ruin music, but it sure changed the rules. It destroyed the old ways of making money. It made bad fashion choices from 40 years ago easy to find. But it also opened doors and leveled the playing field. Anyone with a cell phone and an Instagram account—or Facebook, or YouTube, or whatever—has more opportunities now. True, you need to hustle and you must be creative. And you probably need to be really good. But if you’re savvy and ready to work, the world is your oyster.

The guitar world’s undisputed new media master is Brazilian native/Los Angeles transplant Mateus Asato. Asato owns Instagram. Okay, he’s no Selena Gomez (Gomez has 128 million Instagram followers, which makes her the site’s most followed person). But at 380,000+ followers, he’s like the Selena Gomez of guitar. Asato built this following by putting up quality content, posting consistently—three times a week until his schedule made that impossible—experimenting, and studying his audience.

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Guitar store staff have better things to do than clean your instrument, so a well-loved but unsoiled 6-string like this is going to command a higher trade-in value than one that comes in covered in years of residue.

Believe it or not, you can boost the value of your instrument by making everyone's life a little easier … and cleaner!

There's an overwhelming amount of activity in the guitar market these days, and the sheer amount of demand has left some manufacturers struggling to keep up. But rather than wait around for stores to re-stock, more and more customers are shopping for used and vintage guitars. You might wonder, where do all those used guitars come from?

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How jangle, glam, punk, shoegaze, and more blended to create a worldwide phenomenon. Just don’t forget your tambourine.



  • Learn genre-defining elements of Britpop guitar.
  • Use the various elements to create your own Britpop songs.
  • Discover how “borrowing” from the best can enrich your own playing.
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When considering the many bands that fall under the term “Britpop”–Oasis, Blur, Suede, Elastica, Radiohead’s early work, and more–it’s clear that the genre is more an attitude than a specific musical style. Still, there are a few guitar techniques and approaches that abound in the genre, many of which have been “borrowed” (the British music press’ friendly way of saying “appropriated”) from earlier British bands of the 1960s, ’70s, and ’80s.

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