wolf alice

Rig Rundown: Wolf Alice's Joff Oddie

Joff Oddie shows PG his own Jag-Master creation and then plasters it with pedals bending (and distorting) space and time.

Listening to the tidal wave in “Giant Peach,” the riotous “Moaning Lisa Smile,” or the punked-up “Play the Greatest Hits,” it’s hard to imagine Wolf Alice as an acoustic duo. Then talk to Joff Oddie about his integral use of effects—“These pedals can do such crazy things; to not do crazy things with things that can do crazy things seems odd”—and the band’s origin story becomes even more improbable. But it’s true: Wolf Alice started with guitarist/singer Ellie Rowsell and guitarist Oddie playing acoustic-folk music during open-mic nights in North London pubs.

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From their start playing acoustic open mic gigs, Ellie Rowsell and Joff Oddie have transformed Wolf Alice into a twin-guitar, critics’ darling band with sharp sonic teeth. Photo by Matt Condon

The Brit noisemaker talks sonic expressionism, the benefits of fingerstyle guitar, and respecting the sanctity of songs.

Wolf Alice is a brash, noisy North London-bred quartet that has the complete attention and adoration of the ultra-finicky British music press, and is trying to conquer the States. The band’s critically-lauded debut album, My Love Is Cool, is a dynamic ride that takes many of the tropes that made the alternative rock of the ’90s so potent—shifting walls of guitar, feedback squalls, tremolo warbles, and moody-yet-melodic vocals that conjure visions of Veruca Salt and Garbage—and reinvigorates them with the fire and passion of a pack of young musicians set on doing things their own way… even if their way, intentionally or not, echoes one of the most vibrant, creative decades of modern guitar-driven rock.

A series of triumphant appearances at major British music festivals this summer, including Reading, Leeds, and Glastonbury, teamed with rave reviews for My Love Is Cool from New Musical Express, The Daily Telegraph, the BBC (which placed the band on its “Best Music Sound of 2015” list), and, here in the U.S., industry pulse-taker Billboard, all seem to spell Arrival—capital “A” intended.

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