Paul Kobylensky founded The New Rockstar music gear marketing agency and is a lifelong working guitarist and bassist. As a contributor to Premier Guitar, he is passionate about uncovering the unique stories behind every piece of music, brand, and piece of gear. His mission is to bring these stories to light, showcasing the inspiration, artistry, and people who create the industry we all love. Paul studied at Central Washington University, and is a member of Strange Waters, Random Change, and Koby. Read more at https://thenewrockstar.net/.
With their 8-string-focused brand, the Animals as Leaders front man and the COO are leading the way in ergonomic, innovative extended-range guitar design.
Ryan Chan, Luis Munoz, and Drew Foppe—techs for artists like Olivia Rodrigo, Loathe, and Shinedown—step out from behind the curtain to share the secrets of life on tour.
The pedal builder and his company, Keeley Electronics, have weathered enough personal and business trials to collapse less adaptable stompbox makers. But thanks to inventive designs, sharp process management, standout products like the Manis and Zoma—and perhaps a few four-leaf clovers—he's emerged as a leading name in the industry.
From the nascent days of our instrument into the future, wood has never been the whole story. Here are some builders taking an alternate approach to tone—with uncommon and innovative ingredients.