Why I Built This

Why Mark Bartel Thinks Bill Frisell and Julian Lage Should Try His Amps

Check out the beautiful—and extraordinary—cabinets that the founder of Tone King Amps now builds under his own name.

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Why I Built This: Cowbrand Design’s Michael King

Cowbrand Design’s Michael King on how retro space-age aesthetics, motorcycle maintenance, and Chicago-built blues guitars inform his unique takes on the 6-string.

Why I Built This: Atelier Rosenkrantz’s Rachel Rosenkrantz

The co-creator of Kaki King's innovative Passerelle bridge also crafts one-of-a-kind instruments constructed from biomaterials like mycelium and beeswax.

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