Our columnist shares his thoughts on the potential benefits of music stores organizing small-scale alternative trade shows.
āAre you guys going to NAMM this year?ā This is a question Iāll receive from industry friends as soon as the next NAMM show is remotely out of view. For the uninitiated, NAMM is the National Association of Music Merchantsāthe largest U.S.-based trade show for any company or person involved in the music industry. Itās a trade show attended by a full range of āanybody who is anybody.ā At least, it used to beā¦.
Vendor attendance at the big show has changed over the last few years. There are several factors for discussion hereācost, logistics, booth preparation, return on investment (ROI). ROI is the main concern that I come across when chatting with friends in the industry. Networking is one of the biggest factors that NAMM had going for it. Now, in the age of the internet, that NAMM-only value has diminished. Top that off with a Covid shutdown and major companies finding out that they can prosper without the NAMM show, and you get the current state of the show.
Iād like to make it clear that this is in no way meant to disparage NAMM, its employees, or its attendees. My company has presented at both the summer and winter shows over a five-year lifespan. Those outings were overall positive experiences that created lovely memories and relationships. However, Iām highly skeptical that the cost was worth those experiences and relationships. Herein lies the main discussion. Not, āDo we really need NAMM anymore?ā but, āWhat else can companies do besides NAMM?ā This topic instantly gives me David vs. Goliath imagery.
āNothing that Iāve mentioned here is new, revolutionary thinking by any stretch. Itās simply a call to attention.ā
Much like how we appreciate and seek out small music stores because of the unique inventory offered and customer services rendered, I believe these stores can offer those very things in the form of mini trade showsāsmall stores hosting live, in-store events consisting of small builders, specially curated for local musicians and enthusiasts. Iāve had the pleasure of attending these expos around New England, to the degree that Iāve been inspired to encourage and help music stores host events just like this.
These small shows arenāt uncommon or unheard of. Even Reverb sponsored a small-builders expo at Chicago Music Exchange last August, so these events are definitely on the radar. Likewise, the Brooklyn Stompbox Exhibit is a recurring show that has become quite popular with guitar and synth players over the years.
So, what can we do to assist in this NAMM-alternative era? Iād break it down into three sections: create, organize, and attend. Iām actively working towards creating and organizing small expos that would be hosted by music retailers. The core model is pretty straightforward:
Step 1: A music store invites brands that they already carry (and possibly some that they donāt).
Step 2: Those brands attend the show with demo stations to display their product line.
Step 3: The store and attending brands promote the event through any and all channels available.
Step 4: People attend the show and try out gear while getting to chat and engage with the builders.
Some expos like to incentivise their events with giveaways and the like. These stores also have a propensity to tailor the show to their specific/local community or customer demographic. All of these things help give the shows their own character and vibe.
Nothing that Iāve mentioned here is revolutionary thinking by any stretch. Itās simply a call to attention. So, let these closing remarks be my plea to music store owners, their employees, boutique builders, and members of the community: I encourage you to start the conversation about hosting your very own in-store gear expo and inviting brands to attend, even if itās focused solely around the brands that are local and semi-local to your store. I would love to see āmini NAMMā shows all around the country throughout the year. As weāve witnessed with NAMM, these events have great potential, but they have to start somewhere. The very first Academy Awards ceremony had an attendance of 270 people and was hosted on a Thursday.
For all the emphasis, time, and money we guitarists put into tonewoods, pickups, amps, tubes, effects, speakers, and even cables, we often spend very little time thinking about the core component without which a guitar simply becomes a collection of woodāstrings.
The first scene in Davis Guggenheimās acclaimed 2008 documentary, It Might Get Loud, shows Jack White stringing a wire across a crusty plank of wood outfitted with a Coke-bottle bridge, a Tele bridge pickup, and nails for a tuner and a tailpiece. Itās possibly the most primal lap-slide ever, but despite its roughness it sounds positively badass through Whiteās ancient valve amp. Whatās more, though the film is chock full of luxurious closeups of the iconic and priceless instruments and amps used by White and guitar gods Jimmy Page and the Edge, this opening scene cuts to the chase in a way we rarely consider: For all the emphasis, time, and money we guitarists put into tonewoods, pickups, amps, tubes, effects, speakers, and even cables, we often spend very little time thinking about the core component without which a guitar simply becomes a collection of woodāstrings.
The history of stringed instruments stretches back centuries. For most of that time, strings were created using organic materials, primarily animal hair and intestines. Historians frequently refer to ācat gutā strings, but thatās misleading, because generally the intestines of farm animals such as sheep, lamb, or cattle provided the components for early strings. But that all changed early in the 20th century, when guitar builders began using steel strings to increase durability and volume. Gibson was an early proponent, and C.F. Martin & Co. also transitioned to steel strings in the 1920s.
Guitar-string manufacturers of the era typically evolved from firms producing materials for violins and other instruments. As just one example, the DāAddario family focused on violins before branching out into guitar strings in the 1930s.
As the guitar became more prevalent in the post-war era, the need for accessories grew considerably. In 1962, Ernie Ball capitalized on this need and expanded from just selling instruments in his guitar store to producing strings and accessories.
āErnie Ball is the pioneer of [the sorts of ] electric guitar strings that you know currently in the shops,ā says Derek Brooks, who works in the companyās artist relations department. āAll the popular gauges that you see are from Ernie Ball and his forethought into combining string gauges.ā
Around the same time, GHS was launched in 1964 in Battle Creek, Michigan. Their Boomer series of strings marked the beginning of major growth for the company. And in 1970, Martin acquired the Darco String Company (which was founded by members of the DāAddario family) and began manufacturing its own strings. Other companies have joined the fray over the decades and, today, an expansive industry produces a wide variety of guitar strings.
One of the more recent developments in string manufacturing and marketing is a focus on maintaining the freshness of the strings, much like beer producers that use tinted bottles, born-on dates, and other strategies to provide a higher-quality product. GHS Strings offers a resealable zipper multipack for storing strings prior to use in order to preserve quality. And Dean Markleyās Blue Steel stringsāa game-changing product for the companyāwere inspired by a scientific magazine article.
āThe concept came from an article in Popular Mechanics decades ago about how drill-bit, tool, and die manufacturers were cryogenically freezing their products to maintain their sharp edges, thus increasing the lifespan,ā says public relations representative Josh Vittek. āA sidebar to that article mentioned a violinist doing the same to her strings to extend the life and performance. From there, the idea was born.ā
Behind the Bullet
Most steel strings are constructed with a brass ball end attached to the string using winds of its core wire. In the early ā70s, unhappy with how ball-end strings would shift inside a Stratocaster trem blockāand thus cause tuning problems when players worked their wang barsāengineers at Fender developed the Super Bullet string. These have a cylindrical piece of brass clamped directly onto the string (left). As shown in the trem cross-section, the ābulletā sits snuggly in the string channel, reducing movement and improving transfer of string vibration to the bridge.
Frozen strings are just one of the myriad considerations that manufacturers use to improve and differentiate their products. Indeed, the massive variety of options can be daunting, especially to beginners. With all the different gauges, materials, marketing tactics, packaging considerations, and swag offers, the āstring wallā at your local retailerāthat mecca of spooled wire and prophylactic-like packaging behind the counterācan be intimidating and overwhelming enough as to be more akin to a wailing wall.
āItās like the toothpaste aisle,ā says John Biggs, a tech journalist and hobbyist guitar player. āIntellectually, I know thereāre different ingredients and formulas in the tubes. Oneās for whitening, oneās for cavity control ā¦ but on an emotional level, I stand there and wonder if there is really any difference at all.ā
No doubt similar reasoning guides many guitarists to just stick with whatever brand of strings accompanied their guitar, whatever their favorite player uses, or whatever happens to be on sale. For many, that initial strumming in the guitar store establishes a sort of template in the musicianās mind for what the instrument should sound like.
Tim McNair, general manager of Martinās string division, relates the story of a collector who purchased a new Martin and then contacted the factory about getting additional strings. āI sent him our Claptonās Choice strings,ā says McNair. āHe calls me up a couple of days later after he got the strings and he says, āYou broke my guitar. This is not the guitar I bought.ā I explained that, no, those are not the strings that came on the guitar in the dealership. So I sent him [a set of ] the 4100s we had on that guitar at the time, and he calls and says, āYou fixed it.ā I donāt think people realize that the set of strings affects how the guitar sounds.ā
Construction Types
To understand strings, there are a few somewhat
technical areas to get a handle on,
including how strings are made. What we
consider to be a simple guitar string is actually
the fusion of two main components.
First, there is the core wireābasically the inner foundation of the product. Some string companies use a hexagonal (six-sided) core, others use a round core.
āYou have to marry the tensile strength against the flexibility of the core wire,ā says Martinās McNair. āIf you get it too stiff, itās not going to play wellāthe vibrations start to slow down, and you donāt get as much pressure against the fret.ā
Second, there is the wrap material that encircles the core. The shape of this wrap material often drives the designation of how a string is āwound.ā
Roundwound strings are constructed by wrapping a round metal wire around the core (imagine a spaghetti noodle twined around a chopstick). They are the most common string type today, and theyāre considered a good, all-purpose option for multiple genres of music.
Flatwound strings are constructed by wrapping a flat, ribbon-like material around the core (imagine a linguine noodle around the chopstick). They produce warm, somewhat subdued-sounding tones often preferred by jazz players.
Halfwound strings combine the qualities of roundwounds and flatwounds. In fact, some manufacturers take a roundwound string and grind off the edges. This produces a string that offers reduced finger squeak.
Although these three types represent the overwhelming majority of strings on the market, some companies are exploring new winding methods. For example, Dean Markleyās Helix HD line uses a wrapping material that has an elliptical shape. Further, Rotosoundās Jason How adds that machinery and construction speed are also important factors. āRotosound is one of a few string manufacturers that designs and builds all its own machinery entirely in-house. This means we can control and adapt to every possible function of the stringātension-control management, wrap-wire angles, wrap speed etc. ā¦ Many string companies wind their strings at ridiculously high spindle speeds to achieve efficiencies. We have a unique system that allows us to run the machines at the perfect slower speed to produce a superior product and still achieve maximum output.ā
Metal Types
What your stringsā individual components
are made from affects the final sound at least
as much as the type of construction. Most
manufacturers use steel cores but employ
numerous combinations of metals and alloys
to produce a wide range of tones across
their product lines. Itās a bit like the contestants
in a chili cook off, where some prefer
cayenne, some use red pepper, and others
choose paprika to augment their cherished
recipes. Guitar string producers do the same
thing, just with more volume.
Steel is used for a bright, crunchy tone.
Nickel, once the industry standard, is used for a slightly warmer, āvintageā tone.
Down to the Wire
Gauges, Tension, and the Core-to-Wrap Ratio
Guitarists are typically used to thinking about string tensionāthat
is, how easy or difficult a set of strings is to playāin terms of
gauge. For instance, tuned to high E, a plain .011 string has more tension
than a .009 made of the same materialāa fact our fingers can easily
confirm. However, when it comes to wound strings, thereās more to
the question of tension and feel than meets the eye. Itās true that, tuned
to low E, a .048 string feels tighter than a .046. But can there be a difference
in tension between .046 strings made by different companies,
assuming theyāre on identical guitars and tuned to the same pitch?
The answer is yes, and although the differences may be subtle, itās an area worth exploring. As you can see when you clip a wound string and peer at its cross section, it comprises two elements: the core wire and wrap wire. To achieve a given string gauge, manufacturers may vary the ratio between these two wires. One brand may have a thicker core and thinner wrap, while another may use a slightly thinner core but make up the difference in diameter by using a bigger wrap.
These differences affect feel, explains Eric Cocco, vice-president of LaBella Strings. āThe tension of a musical string can be adjusted by simply combining different core and wrap wires. This can also be varied by using different tensile strength for the core and wrap wires. As an example, an electric guitar gauge of .042 can be made by using a .016 core and a .013 wrap wire. Another way of building that string could be with a .019 core and a .0115 wrap. The gauge would be the sameā .042ābut the string with the .019 core would be much stiffer.ā
The core-to-wrap ratio also impacts tone. āYou want a significant mass on the winding,ā says Jason Everly, president of Cleartone Strings, ābecause thatās what makes the sound waves. The thicker the mass of the wrap, relative to the size of the string, the more audible low-end frequencies youāre going to get. Youāre trying to get close to a 1-to-1 ratio between core and wrap wiresāat least on an acoustic stringābut thatās difficult because the wrap wire will shear the core wire when you reach that ratio. So thatās the game, and everyone has their own top-secret formula as to how they overcome this and how they adjust for it.ā
If youāre interested in fine-tuning your guitarās playability and tone, it pays to experiment. Companies put a lot of thought into how they manufacture wound strings, and the core-to-wrap ratio is an important factor in their designs. āAndy EllisBronze refers to a mixture of metals, frequently a combination of copper, zinc, brass, or other materials. Itās generally used as a wrap for acoustic-guitar strings to provide bright, crisp tones with good volume and projection.
Phosphor-bronze combines phosphor with bronze to increase the durability. Itās also generally used for acoustic guitar strings to provide a combination of brightness and warmth.
Gauges
Perhaps the most common terms youāll hear
guitarists use when talking about strings
are their gaugeāthat is, how thick each
one is. You might hear a fan of shredding
metal solos saying, āI play eightsā or āI play
nines,ā which is simplified guitar speak for
saying they prefer using a set of strings that
has a .008" or .009" high-E (or 1st) string.
Lighter gauges (.008 or .009 sets for electric, or .010 or .011 set for acoustic) are easier to play and most appropriate for newer guitar players. The most common gauge sets for electric guitarists in general are .010 sets, but some blues and jazz players often play .011, .012, or .013 sets because they tend to yield a more taut and burly tone. Fans of detuned metal or baritone guitar also play heavier sets out of necessityāthinner gauges are too slack and lose their pitch too easily when tuned to lower registers.
As for acoustic guitar, .012s are the most common sets for two reasons: First, most acoustic players donāt play electriclike leads on their flattops, so they donāt need them to be as easy to shred on. Second, more of your tone is generated directly by the physics of the guitar body with an acoustic, and heavier strings yield a richer, more robust acoustic tone.
As we mentioned above, keep in mind that these single-number designations (e.g., āI play .011sā) are just ballpark figures, because virtually every string manufacturer makes at least a couple of varieties of sets in each general gauge range. For example, both Dunlopās Medium sets and its Light/Heavy sets have .010, .013, and .017 gauges for the top three strings, but the Mediums have .026, .036, and .046 gauges for the lower three strings, while the Light/Heavies have .030, .042, and .052 gauges for a little extra oomph on the E, A, and D strings.
In the past, players were constrained by manufacturer offerings in terms of gauges, but today, there is an almost limitless palette. āThroughout most of the 20th century, standardized electric and acoustic guitar gauges were sufficient,ā says Brian Vance, director of product management at DāAddario. āHowever, today there are so many popular styles and trends that it is often necessary for players to go outside of standard gauge sets to get the effect they desire. Whether itās for open tunings, drop tunings, baritone guitars, 5-string guitars, 7-string guitars, or a variety of other reasons, many players are opting to go their own way and customize their string selection.ā
Coatings
Many guitar string brands offer sets that are
treated with a variety of proprietary coatings
and polymers to reduce corrosion, fret wear,
and the audible squeaking sounds players
sometimes experience as they slide their
fingers from one neck position to another.
Some players dislike coated strings (although
they seem to be more widely used in the
acoustic realm) claiming they muffle the
stringās natural tone or sometimes have a
bit of a sticky feel. However, some manufacturers
claim there isnāt an appreciable
difference, while others say a different feel
was precisely the goal for developing coated
strings in the first place.
āItās about giving players options,ā says Steve R. Rosenberg, project manager at Elixir Strings, the company that pioneered coated strings. āOriginally, it was about the feel of the stringāthe idea that it gave you a different feel. [But] after tens of thousands of strings, [we realized] this long-tone-life benefit trumped the original concept.ā
Today, depending on target markets and branding strategies, some companies choose to highlight the difference of a coated string while others downplay the difference between the playability of coated versus uncoated.
DāAddarioās Vance says, āOur EXP coated [acoustic] strings look, sound, and feel like traditional strings, while providing a barrier against corrosion and wear. They retain their new-string tone and last three to four times longer than traditional strings.ā
Actual coating methodologies vary from manufacturer to manufacturer. Elixir Strings, for example, owns a patent on materials and technologies that coat the stringsā cracks and crevices.
āAs you play, dirt and gunk accumulates between the windings, in the gaps,ā says Elixirās Rosenberg. āWhat that does is add mass, but more importantly, itās restricting the motion so your string canāt freely vibrate. Thatās whatās causing those highs to roll off and lose that bright tone people are looking for. Unless you are protecting the gap between the windingāphysically preventing material from accumulatingāyouāre not significantly changing tone life.ā
Colored strings, such as the Neon series from DR Strings or the guitar and bass sets from Strings by Aurora, illustrate another reason to balance coating size with playability and longevity. While enabling players to customize instrument appearance, colored strings also reveal the worn spots. āIf you have a coating youāre saying is really thin, but you canāt tell itās there, if you put pigment in it, youād see how fast it went away,ā says Thomas Klukosky, factory manager at DR. āIf youāre going super thinādown to micron coatingsāyouāll rub off the plating. As soon as your string hits the fret, it starts wearing away whatever the string is made of.ā
Machinery and construction practices factor into quality of string production, says Jason How
of Rotosound, which controls all of its hardware in-house, from machine design to operation
speed. Photos courtesy of Rotosound
Smart Tools to Aid Your Search
Big-name guitarists (and their techs) get
courted by reps from every imaginable string
company, so they have it a bit easier when
it comes to selecting their go-to strings. But
how should a weekend warrior go about it?
āPatiently,ā says Dean Markleyās Vittek. āDeveloping as a musician is a long process. Finding the tools you need to do so can be even longer. Try them all. Trial and error will be the only way you come to a conclusion of what string works best for you.ā
Russ McFee, president of GHS Strings, agrees with the trial-and-error nature of the process. āThe best advice is to experiment. Strings feel different to every player, and you have to find the one that fits your own playing. In our opinion, a new player should keep the gauge of the string on the lighter sideāfor both electric and acoustic. As the player gets more experience, then he or she can try heavier gauges for a little more punch and volume or for different tunings.ā
Many guitar companies help beginners via interactive website tools that help you zero-in on a particular type of string. For example, GHS features a graphic of a string delineated with various string models along a continuum from bright to mellow. DāAddarioās website has a similar string-selection tool that also enables you to add filters for coating, wrap material, and construction. Ernie Ball offers three different web tools: The Tone Universe and String Player offer different ways to listen to clean or distorted recordings (single-string or chord) of various string types, while the String Finder lets you reference the companyās diverse roster of famous endorsees to help you decide which string type and gauge might work for you.
The Future of Strings
The string industry has invested millions
of dollars in research and development to
bring us some pretty cool innovations over
the yearsāinnovations that are easy to
take for granted or overlook. A medieval
traveling minstrel accustomed to stretching
gut strings across his lute would be
shocked at the variety and combinations
of alloys, gauges, and coatings available in
the 21st century. And if one thingās for sure
after talking to reps from so many of these
companies, itās that we can count on them
continuing to blaze new trails.
āThere is room for improvement in the areas of corrosion-resistant materials and processes, new alloys with varying tone and texture characteristics, and more variations based on the feel and tension of the strings,ā says DāAddarioās Brian Vance.
Some industry experts even predict that younger players will come to expect features that traditionalists dismiss today. Further, societyās increasing awareness of environmental citizenship may also influence the future of guitar strings.
āI think a lot of companies are becoming more environmentally aware than ever,ā says Russ McFee from GHS. āWe continually look at ways to improve the process and cut down on material waste while maintaining a high-quality guitar string. The packaging that companies use will continue to evolve and be redesigned as we move forward, offering some exciting opportunities.ā
In that initial It Might Get Loud scene, Jack White nails down a thick, heavy-duty wire that seems better suited to industrial lighting applications than music. In future generations, the same scene might be filmed with a gossamer thin fluorescent strand that seems as fragile as a spider web but is strong as steel. But whatever the future technologies, the string will remain as integral as everāafter all, thereās a reason one of our favorite nicknames for the instrument is āthe 6-string.ā