Marcus King plays his Gibson Hummingbird at his Nashville Guitar Center in-store last week.
The roots guitar hero stopped at Nashville’s Guitar Center last week to show ’n’ tell his favorite Gibson guitars—and more.
NASHVILLE, TN—Music City fans and players got an opportunity to hear and see roots guitar hero Marcus King up close last Thursday, when he played an in-store performance in the acoustic room of Nashville’s Guitar Center. The occasion, “An Evening with Marcus King & His Gibson Guitars,” also included a Q&A and autograph session.
King plays his song “Hero,” on his 1961 Gibson Les Paul SG.
After performing his song “Hero” on his vintage SG, King told the SRO crowd that both his guitar playing and singing were born out of ways to overcome shyness and interact with the world. “I was too bashful to say anything. I didn't have much interest in speaking to others. I just like hanging out with my dog. I don't know if I'm too dissimilar from that now, but the guitar kind of spoke where I couldn't. So when I started singing, it was kind of the same emotion. I'd rather sing than speak. With the best abilities, you can just be a vessel allow something extraordinary to flow through you. Not saying anything I do is extraordinary per se, but I just have a real respect and reverence for music, for just being able to create and get your emotions out that way instead of harboring them.”
King’s primary instrument is his grandfather’s ES-345, named Big Red, which served as a model for the Gibson Marcus King Signature ES- 345 Custom, which was unveiled in early 2021.
Recalling his early years, King attested, “Gibson was always the go-to. It was the Cadillac of guitars in my household. My grandfather played Big Red, which was his ES-345 that I have now. And my dad played an SG. My uncle played a Les Paul Deluxe, and a Marauder.” Over the course of the session, King performed with an SG, a Les Paul Junior, a Hummingbird acoustic, and his cherished family heirloom, the “Big Red” ES-345, which was refurbished by the Gibson Custom Shop in Nashville.
King’s pedalboard for the in-store was a variation on his latest Rig Rundown setup, including a Dunlop Cry Baby wah, an MXR Booster, an Ibanez TS9 Tube Screamer, a Tru-Fi Two Face fuzz, MXR Micro Chorus, Dunlop Rotovibe chorus/vibrato, MXR Phase 100, Tru-Fi Ultra Tremolo, Dunlop Echoplex Delay, MXR reverb, and a Voodoo Lab Pedal Power 3 plus.
This week’s episode is a state of the union on brick-and-mortar guitar retail stores. With news of the family-owned chain Sam Ash shutting down its operations and filing for bankruptcy, and Guitar Center CEO Gabe Dalporto’s recent comments indicating a giant shift for the company, it’s a touchy time for IRL guitar sales.
Can Brick-and-Mortar Guitar Shops Survive the Online Era?
Rhett and Zach agree that all physical retailers aren’t going to disappear any time soon, but guitar sellers are going to have to get competitive if they want to outlive the likes of Sam Ash. Maybe some need to build up their social media marketing and create innovative branding, while others could go all in on a top-tier customer experience. Rhett borrows from his love of outdoor co-op retailer REI and wonders: Could Guitar Center have a house brand of guitars?
Plus, tune in to hear about the best and worst Guitar Center locations in the U.S. After listening, hop in the comments to share your thoughts on how your favorite guitar store can avoid the Sam Ash death knell.
Contestants will submit their best raw GoPro music clip for a chance to win career-supporting prize packages.
San Mateo, CA (March 4, 2015) -- GoPro, Inc., enabler of some of today's most engaging content, announced the launch of the Done in One campaign, offering musicians an opportunity to capture their best GoPro musical moment in one take. This ongoing multi-tiered national campaign is co-presented by Guitar Center and GoPro. Contestants will submit their best raw GoPro music clip for a chance to win career supporting prize packages from Guitar Center, GoPro and participating musical instrument partners.
"As the leader in content creation and story telling, it's rad to partner with the world's largest music retailer, Guitar Center, to combine our efforts and passion for music with the launch of the Done in One campaign," says Director of Music Marketing for GoPro, Neil Dana. "Done in One will change how music is seen and experienced, while generating epic music moments and helping artists gain global recognition."How to Enter:
Musicians nationwide are encouraged to upload their best-unedited GoPro music moment, captured with a GoPro camera, to the official Done in One website: https://www.guitarcenter.com/doneinone. Judges will review artist's submissions based on cinematography and perspective, creativity and originality, sound and lighting and performance and style. After GoPro approves and selects the top raw clips, the team will post the content to the official Done in One contest website (see contest website for full details). One winning video will be selected each month to receive the monthly prize pack and one Grand prize winner will be selected after 5 months to receive the ultimate prize pack.
Monthly Prize Package Includes:
- $1,000 in cash and gear from GoPro
- $1,000 Guitar Center shopping spree
- New gear from the top musical instrument partners, valued at nearly $8,000
Ultimate Grand Prize Includes:
- $20,000 in cash and studio recording time from GoPro
- $5,000 Guitar Center shopping spree
Over $40,000 worth of high-end gear from the top music instrument partners "Guitar Center has worked for years to create new ways to support musicians and it's always inspiring to see other brands join the cause," says Manager, Music Marketing & Artist Relations for Guitar Center, Jake Cheung. "GoPro has been a great partner for us on past programs, not to mention they are one of the world's largest and most respected content providers, so this was a perfect opportunity to come together to give musicians a chance to be discovered."
Watch the company's video:
For more information:
Guitar Center