Silvertone Guitars introduces the new Silvertone Lipstick pickup and 1373 Baritone guitar.
Silvertone Guitars is thrilled to announce a groundbreaking collaboration with Rio Grande Pickups to introduce a new Silvertone Lipstick pickup. This partnership combines Silvertone’s iconic legacy with Rio Grande’s expert craftsmanship to create a pickup that delivers a bold, traditional single-coil tone while retaining the classic Lipstick look.
The original Lipstick pickup, invented by Nathan Daniels, is celebrated for its distinctive sound with a bright, trebly top end and scooped midrange, offering a unique sonic character that stands out both in recordings and live performances. While the classic Silvertone Lipstick pickups are known for capturing this vintage tone, the new Silvertone/Rio Grande Lipstick pickups provide an exciting twist for players seeking a higher-output, traditional single-coil sound.
Designed and handmade in Houston, Texas, the new Silvertone Lipstick pickup features an Alnico 5bar magnet, plain enamel 44AWG pure copper wire, and a shielded 2-wire connection for versatile wiring options. This pickup strikes a perfect balance between a '60s Strat®-style sound and the powerful punch of a P90, offering a beefy midrange and enhanced output for dynamic lead playing and driving effects pedals.
“We’re thrilled to be working with Rio Grande Pickups on this new Lipstick design,” says Rick Taylor, Guitar Product Manager at Silvertone Guitars. “This collaboration has allowed us to expand the tonal palette of our Lipstick pickups while preserving the visual appeal that players love. The new pickups deliver rich, powerful sound that will inspire musicians to explore new creative possibilities.”
These new pickups are the perfect way to supercharge your guitar, combining the distinctive look of the Lipstick design with the versatile, high-output tone that modern players demand.
Pricing is $279 for the calibrated set, and $159 for the neck or bridge alone.
Silvertone Guitars proudly introduces the 1373 Baritone, a contemporary reimagining of the iconic 1958 6-string bass.
In 1958, Silvertone made waves with the revolutionary 1373 model, a 6-string bass tuned low E to E, paving the way for the distinctive tic-tac technique in Nashville. This technique involved doubling acoustic bass lines with the six-string bass played with a pick. This unique tuning was also famously featured in Glen Campbell's iconic six-string bass solo on the hit single "Wichita Lineman."
With the 1373 Baritone, Silvertone pays homage to this rich history by transforming the instrument into a baritone tuning marvel. The 28” scale neck is meticulously designed for B to B tuning, echoing the popular baritone tuning that left an indelible mark on 1960s surf rock and spaghetti western soundtracks.
Crafted with a solid mahogany body, the 1373 Baritone delivers unparalleled punch and sustain. The string-through body bridge enhances resonance, and the 28” scale strikes the perfect balance, allowing the lower strings to resonate authentically without sacrificing the comfort of standard tuning guitars.
Equipped with the new Alnico 5 Silvertone Lipstick pickups, the 1373 Baritone retains the clean tones and bell-like top end of the original pickups, with a bit more output. This additional output provides the flexibility to comfortably drive pedals, tube amps, or digital modelers, making the 1373 Baritone a versatile instrument across various musical genres.
The 1373 Baritone carries a $449 street price and is available in three striking colors: Black SilverFlake, Pelham Blue, and Silver Metal Flake.
For more information, please visit silvertoneguitars.com.
A pillar of savage guitar rock sounds finds expression in a slick, silvery stomp.
Jackson Audio 1484 Twin Twelve Pedal
The Silvertone 1484 Twin Twelve amplifier of the mid 1960s produced a uniquely glassy and characterful tone that’s sonic benefits are still being utilized by guitarists like Dan Auerbach, Beck, Dave Grohl, and more. And now, courtesy of Jackson Audio, all of that classic character is available right on your pedalboard! The 1484 Twin Twelve Pedal is a dead-on-accurate re-creation of both the original amp’s tone and style, right down to the crystal red lens cap. The 2-band EQ makes enhancing that hearty low end or mixing in some bell-like treble a cinch, while the gain control unearths the realistic breakup of the Twin Twelve cabinet. Just ask our Sweetwater guitarists who’ve come face to face with the real deal — Jackson Audio nailed it on this one!
With such a flashy flame top, the Silvertone 1445 was built to catch the eyes of department store shoppers.
I don’t know what’s going on lately, but I’m breaking down all over and my shoulder is the latest to crumble. When I was a kid I would practice guitar in my bedroom near a radiator with an ungrounded amp plug and I’d get a zap right through my guitar and into my hands. Well, my shoulder pain is like that now, only without the cool story of rock ’n’ roll survival. I simply woke up one day like this. After a few weeks of discomfort, I figured I’d try out a new pillow, since mine are flattened like a wafer. I ventured out to the mall and, much to my sadness, saw the local Sears store shuttered, with weeds growing up from the sidewalks and concrete barriers blocking the large glass doors. I know I don’t get out much, but, man, was I sad to see the Sears store I’d known since childhood closed-up like that. My wife was laughing at me because apparently it had been closed for some time. But since I seem to exist on a separate timeline than most folks, it was all news to me.
The 1445 combines an elegant sunburst top with surfy accoutrements and makes a few noticeable nods toward both Fender Jaguar and Mosrite styles.
In the parking lot, I stretched my shoulder and gave some thought to Sears and department stores in general. Back in the day, I would see stacks of new vinyl records in the store, alongside the classic, huge hi-fi stereo systems. I feel like I grew up during a great time, where I had one foot in a bygone era and the other foot pointed towards gigantic technological breakthroughs like computers. But I also feel kind of bummed about missing out on the whole electric guitar/department store connection. My good buddy Mike Dugan recalls those times, and while most kids were charging towards the toy section, he was checking out the electric guitars and amps. Can you imagine?
“I feel kind of bummed about missing out on the whole electric guitar/department store connection.”
For those of you who also missed the Sears guitars, here’s a quick primer: They were almost all branded Silvertone and, in the late ’50s and early to mid ’60s, were manufactured by either Danelectro, Harmony, or Kay. By the tail end of the ’60s, a lot of Silvertone guitars were Japanese imports that were priced and aimed at beginners. I’ve always felt that the Silvertone guitars were a bit on the conservative side of the spectrum, and there weren’t many crazy designs or finishes.
The headstock on this 1445 , with binding and its sloped shape, is an elegant touch for a beginner’s guitar.
This Silvertone 1445 model hails from around 1969. It’s a cool 3-pickup model that features an offset shape with some exaggerated lines. Built at the Kawai factory, the guitar has an ebony fretboard and some standard Kawai appointments, like the in-house vibrato, electronics, and pickups. There is an on/off mini switch and volume knob for each pickup as well as a single tone knob. Around this time, Kawai was starting to cut corners in subtle ways, one of which included underwinding the pickups, which, in most cases, resulted in a thinner sound. Luckily, the series wiring in these guitars can produce quite the powerful sound. The finish is a nice-but-kinda-blah sunburst with some flamed wood. The flame veneer was a new thing for the Japanese guitar makers at the time, and I think there was some elegance attached—especially for a guitar targeted toward beginning players.
Strapping on one of these late-’60s 1445s is a familiar-feeling experience, offering up a cross between a Fender Jaguar and a Mosrite vibe. Often, Kawai electrics of this era were neck-heavy and the headstock would take a dive on you when slung around your shoulder. But the 1445 features a thicker body with a thin laminated neck. Kawai had basically perfected that laminate-neck-making technique, mostly to prevent warping, and these guitars usually hold up very well, even though the necks on are quite slender and narrow.
The Silvertone triple-pickup 1445 cost $78.95 in the 1969 Sears winter catalog and only lasted for a few years. I’ve seen all sorts of variations on this model, like bound bodies and necks, different colored pickguards, and different knobs. I suspect a lot of you out there started on a Silvertone. One has to marvel at the sizable influence Sears stores had on generations of folks. I’m really going to miss that local Sears and the feeling of nostalgia it evoked. Not quite like the electric zaps flowing into my shoulder right now, but still powerful!