trade show

Coppersound’s booth at NAMM 2019 in Anaheim, California.

Our columnist shares his thoughts on the potential benefits of music stores organizing small-scale alternative trade shows.

“Are you guys going to NAMM this year?” This is a question I’ll receive from industry friends as soon as the next NAMM show is remotely out of view. For the uninitiated, NAMM is the National Association of Music Merchants—the largest U.S.-based trade show for any company or person involved in the music industry. It’s a trade show attended by a full range of “anybody who is anybody.” At least, it used to be….

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