Austin, TX (September 26, 2007) – Texas has a history of using tasty, guitar-driven music in its promotional campaigns for state causes. Now the state’s DOT wants you to help them with their next campaign. They are accepting submissions for jingles in a contest that will reward four winners with Limited Edition Epiphone Texan guitars. And no, you don’t have to be a Texan to participate (we asked).
The Texas Department of Transportation is running a campaign to promote vehicle registration compliance. It''s called “Put Texas in Your Corner.” The idea is to remind Texans that their highways, roads, and bridges are funded in part by vehicle registrations.
"The Put Texas in Your Corner campaign is popular as well as successful," said Rebecca Davio, director of TxDOT''s Vehicle Titles and Registration Division. "Our radio jingles which urge everyone to ''check the date, love your state and put Texas in your corner'' have been an important part of that success."
Winning jingles will be featured on the Texas in Your Corner web site and possibly used in the state’s massive radio campaign.
"The Gibson tour bus logs a lot of miles in Texas, and we appreciate the importance of good roads," said Don Pitts of Gibson Entertainment Relations. "That''s why we''re involved with this program and are happy to offer these guitars to the winners. We''ve enlisted judges from the Texas division of the Recording Academy -- you may have heard of it, they do a little competition each year called The Grammys! . . . We think it''s pretty cool to participate with the Texas DOT and find the next great jingle -- actually, jingles -- for this campaign."
For contest specifics and more information:
