Gibson Acquires Garrison Guitars
Gibson Guitar announced its acquisition of Garrison Guitars, a company based in St. John''s Newfoundland, Canada.
NASHVILLE, Tenn. (July 3, 2007) - Today, Gibson Guitar announced its acquisition of Garrison Guitars, a company based in St. John''s Newfoundland, Canada. The acquisition will offer a new series of Gibson brand acoustics aimed at the median price point, and will be introduced at the Summer NAMM convention in Austin, Texas.
Garrison Guitars are crafted using the latest technologies and innovations including the Griffiths Active Bracing System, a revolutionary method of guitar construction that took over six years to perfect. The single unit brace combines all the acoustic guitar''s top braces into a single unit, allowing the resonance to have an uninterrupted path of travel throughout the instrument, and providing enhanced structural stability. Offering a wide range of price points, the G Series features all solid woods, hard shell cases, bolt on necks and UV finishes in a variety of wood combinations. The AG Series is an affordable line that also uses the patented bracing system technology. In addition, the company manufactures all solid wood mandolins and mandolas.
"We are very excited about the recent acquisition of Garrison Guitars and welcome the entire Garrison family to ours," said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "This strategic move will give our consumers several new offerings of Gibson acoustic guitars in a price ranges which also provide quality, craftsmanship and sound that only a true Gibson acoustic guitar can offer. We will continue to work with its founder, Chris Griffiths and expect the popularity of these acoustic guitars to have many musicians worldwide striking a new chord."
"My co-workers and I are extremely excited about our new beginning as the newest edition to the Gibson family of brands. Being a part of Gibson allows us to do so much more than we could have achieved on our own. Furthermore, Gibson''s reputation for strong community involvement and the expansion and new job creation is sure to impress everyone here in St. John''s, who have supported us so well over the years," said Chris Griffiths, Garrison founder.
The Garrison factory is being retrofitted to produce the new Gibson guitar models and will create over 40 new permanent full time positions to keep up with the demand. Gibson is also investing in new equipment and technologies so that further expansion, which is anticipated, can be considered at the location.
To learn more, please visit gibson.com.