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Marshall Announces Formation of Marshall USA

Marshall and long-time distributor Korg split

(September 15, 2010) -- Marshall Amplification has announced the formation of Marshall USA. The company recently split with long-time distributor Korg (who also distributes Vox). We don't have many details on what this will mean for future products or pricing in the United States, but the following is a press release we received announcing the new division:

Marshall Amplification announced today the formation of Marshall USA. This new business unit will begin operation on October 1st, and shipments to dealers will begin October 18th. Jon Ellery, Marshall UK Co-managing Director announced that Marc Lee Shannon will assume the position of VP Sales for Marshall USA on October 1st. Marc Lee is a long term industry veteran, who spent the last 17 years heading sales with Audio Technica. Jon Ellery also announced that Ryan Rhodes has been named the Brand Director for Marshall USA and will lead the product direction and work closely with Marshall UK to insure a coordinated worldwide effort. Ryan is very familiar with the Marshall heritage, having worked in past Marshall distribution in the US for 15 years. More Marshall dedicated management will be added shortly, with announcements to follow.

In commenting on the company’s structure, Ellery stated "we are very pleased to be able to create a US presence with experienced individuals such as Marc Lee and Ryan. It certainly is the right time for Marshall to launch this strategic effort in the US. This initiative will allow us to truly leverage the iconic position of our brand, and to provide the absolute best in customer service, marketing and promotion. We have also entered into logistics and service agreements to insure that we provide proper levels of technical and customer service, distribution and support." More details will be forthcoming.
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