Limited edition Squier Stratocaster features iconic Hello Kitty design, high-quality craftsmanship, and versatile tones.
“Hello Kitty has a global community of devoted fans, and much like Fender, has transcended generations, culture, and geography. This partnership speaks to the joy and creativity both brands have inspired worldwide,” said Edward “Bud” Cole, President of Fender APAC. “It’s about more than just a guitar—this is about giving players a platform to express their individuality, with quality instruments, gear, clothing and collectibles that spark creativity, wherever they are.”
“As a cultural ambassador, Hello Kitty has been influencing a variety of industries, including music for 50 years,” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “In today’s dynamic landscape, where music and entertainment are constantly merging and inspiring each other, Fender’s legacy, and deep connection to pop culture uniquely positions them to become an even bigger part of our fans’ lives. We’re excited to partner with Fender to give our community new, creative ways to express themselves through these iconic quality instruments and supercute accessories, continuing to bring our vision of ‘One World, Connecting Smiles’ to life on a global scale.
The Fender x Hello Kitty 50th Anniversary Collection includes a Limited Edition Squier Stratocaster guitar and a Fuzz Pedal, alongside eye-catching accessories such as an electric pink instrument cable, gig bag, and a collection of unisex clothing. From Hello Kitty-themed straps to pick tins, hoodies, tees and trucker hats, these items celebrate the spirit of creativity, inclusion and fun that defines both brands.
Available globally, the Squier Limited Edition Hello Kitty Stratocaster builds on the success of the original, blending substance with style. First introduced 20 years ago, this exciting update to the now iconic Hello Kitty Squier features a supercute glossy finish in pink or white with signature Hello Kitty graphics on the pickguard, headstock and body. The Fender Designed™ humbucking bridge pickup delivers powerful lead lines and smooth rhythm tones. With an ergonomic “C”-shaped neck and contoured body, this guitar ensures comfort and playability for musicians of all skill levels, making it a future cult classic for collectors and players alike. A deluxe padded gig bag with Hello Kitty stitching is also included.
The limited-edition Made in Japan Stratocaster boasts a striking Pearl White finish with Hello Kitty’s trademark ribbon, a "C"-shaped maple neck, 9.5” radius fingerboard, and 22 narrow-tall frets. The guitar is equipped with high-gain Hybrid II Custom Voiced Single Coil pickups, providing versatile tones perfect for clean or overdriven play. Comes with a white hardshell case and certificate of authenticity, celebrating Hello Kitty's cultural influence.
"This collaboration with Hello Kitty is a perfect blend of music and pop culture," said Justin Norvell EVP Fender Product. "The limited-edition Squier Stratocaster merges Hello Kitty’s playful design with Fender’s craftsmanship, offering a high-performing instrument that's as fun as it is functional. Our Made-in-Japan exclusives bring an extra level of artistry and attention to detail, making them standouts for both collectors and players. From the guitars to accessories like straps and fuzz pedals, this collection sparks creativity and celebrates individuality, while staying true to Fender’s legacy of quality and innovation."
The highly anticipated collaboration has returned! Celebrate Hello Kitty's 50th Anniversary with the Fender x Hello Kitty Collection, featuring the beloved Stratocaster. This special edition includes a “C”-shaped neck, a 9.5" maple fingerboard, 21 narrow tall frets, and red dot inlays.
Collection includes:
- Squier Limited Edition Hello Kitty Stratocaster ($499.99) blending substance with style featuring a supercute glossy pink finish with signature Hello Kitty graphics on the pickguard, headstock and body. Available globally.
- Made in Japan Fender Limited Edition Hello Kitty Stratocaster (¥330,000 JPY) available solely at Fender’s Japan Flagship Store in Tokyo, The Made in Japan Limited Hello Kitty Stratocaster is a guitar filled with the bold and vibrant charm of Sanrio’s signature character, Hello Kitty—a leading figure in global Kawaii culture. It features a Pearl White body with her iconic ribbon, a "C"-shaped maple neck, and Hybrid II Custom Voiced pickups for rich Fender tones. Includes a Hello Kitty-engraved neckplate, hardshell case, and certificate of authenticity.
- Hello Kitty Fuzz ($99.99) A fun-loving fuzz like no other – the Fender x Hello Kitty Fuzz introduces a pop of color and charm to one of the pedal world’s most formative effects. Sporting an op amp based circuit with three simple controls, this pink-clad pedal kicks your guitar into wooly, splattering gain tones with unmistakable character. Added style points come in the form of a stand-out pink finish, white Fender witch hat knobs, Japanese translated labels, and, of course, Hello Kitty herself on the front panel. Available globally.
- Additionally, a selection of Made-in-Japan exclusive items, including the Fender Made in Japan Limited Edition Hello Kitty Stratocaster, cleaning cloth, strap blocks, home accessories, custom apparel, tote bag and more, will be available solely at Fender’s Japan Flagship Store in Tokyo. These unique collectibles, featuring adorable designs of Sanrio’s signature character, Hello Kitty, a global pop culture influencer, were created to celebrate her 50th anniversary—an icon that transcends generations and reinforces Hello Kitty and Fender’s deep global cultural presence.
This limited-edition Fender x Hello Kitty collection is a celebration of creativity, inclusivity, and self-expression through music. By blending iconic design with Fender's renowned craftsmanship, this collection invites players of all levels to embrace their individuality and make bold musical statements.
For more information, please visit fender.com.
- Taming A Fender Hot Rod Deville ›
- Ask Amp Man: The Early-’70s Silverface Fender Twin Reverb: Dud or Dynamo? ›
- How to Make Any Guitar Sing with Your Fender Amp ›
Jeff Beck playing: the ‘Oxblood’, his 1954 Gibson Les Paul.
Jeff Beck (1944-2023), was a trailblazing guitar icon and legend. A multi-Grammy award-winning artist – twice inducted into the Rock & Roll Hall of Fame – his inimitable sound led to collaborations with countless internationally renowned musicians and friends including: Jimmy Page, Jimi Hendrix, Ronnie Wood, Rod Stewart, Steven Tyler, Billy Gibbons, Jan Hammer, Eric Clapton, David Gilmour, Tina Turner, Mick Jagger, BB King, Buddy Guy, Nile Rodgers, Carlos Santana, Stevie Wonder, Imelda May and Johnny Depp, amongst others.Providing a remarkable opportunity for fans, guitarists and collectors, this unique sale comprises over 130 guitars, amps and ‘tools-of-the-trade’, which Jeff played through his almost six-decades-long career, from joining The Yardbirds in March 1965, to his last tour in 2022. With estimates ranging from £100 to £500,000, highlights will be on public view in Los Angeles from 4 to 6 December, followed by the full collection being on show in the pre-sale exhibition at Christie’s headquarters in London, from 15 to 22 January 2025.
Sandra Beck: “I hope you enjoy reading through this catalogue featuring the tools of my Gorgeous Jeff’s life. These guitars were his great love and after almost two years of his passing it's time to part with them as Jeff wished. After some hard thinking I decided they need to be shared, played and loved again. It is a massive wrench to part with them but I know Jeff wanted for me to share this love. He was a maestro of his trade. He never lusted after commercial success. For him it was just about the music. He constantly reinvented himself with his musical direction and I could not single out one person, one recording or one guitar as his favourite. I hope the future guitarists who acquire these items are able to move closer to the genius who played them. Thank you all for considering a small piece of Jeff that I am now hoping to share with you.”
COLLECTION HIGHLIGHTS:
The sale is led by one of Jeff Beck’s most recognisable guitars – his iconic 1954 ‘Oxblood’ Gibson Les Paul, famously depicted on the cover of his seminal 1975 solo instrumental album Blow By Blow, and used on tracks including the Beck-Middleton original composition ‘Scatterbrain’ (estimate: £350,000-500,000). Purchased in November 1972 in Memphis, the guitar saw extensive live action with the short-lived power trio Beck, Bogert & Appice in 1973. Other notable live shows through the 1970s included his performance alongside David Bowie and Mick Ronson at the farewell show of Ziggy Stardust & The Spiders From Mars, at the Hammersmith Odeon on 3 July 1973, the film of which was released in 2023, including Jeff’s iconic guest appearance.
The original ‘Yardburst’, Jeff Beck bought his circa 1958 Gibson Les Paul in London in 1966 whilst in the seminal British rock group The Yardbirds (estimate: £40,000-60,000). The history and battle scars of this guitar are legendary. Purchased at Selmer’s in Charing Cross for £175 in early 1966, it was used to record ‘Over Under Sideways Down’ and ‘Happenings Ten Years Time Ago’ on The Yardbirds’ album Roger The Engineer, as well as Jeff Beck’s solo track ‘Beck’s Bolero’, co-written with Jimmy Page and recorded with Keith Moon, John Paul Jones and Nicky Hopkins. Jeff removed the black pickguard, switch surround and the original sunburst finish in late 1967, leaving the guitar in its natural raw blonde state. Jeff played the guitar on his debut studio solo album Truth, the first to showcase the talents of backing band the Jeff Beck Group, featuring a young Rod Stewart on vocals and Ronnie Wood on bass, and on tour when the band crossed the Atlantic in 1968, including for a memorable residency at the Scene in New York in June 1968, where nightly encores saw Jimi Hendrix join the band on stage, including for a jam on this very guitar.
The ‘Tele-Gib’ is a hybrid guitar put together by world-renowned pickup designer Seymour Duncan specifically for Jeff Beck in 1973 (estimate: £100,000-150,000). Comprising a Fender Telecaster body and neck with a pair of Gibson PAF humbucking pickups removed from a Flying V, Seymour took the guitar to Jeff whilst he was rehearsing with Beck, Bogert & Appice in London in late 1973. The Tele-Gib can be heard on the beautiful Stevie Wonder track ‘Cause We’ve Ended As Lovers’, from Blow By Blow, and was subsequently used for many other sessions and live performances, including The Secret Policeman’s Other Ball in 1981, alongside fellow former Yardbird, Eric Clapton.
Jeff Beck’s 1954 Sunburst Fender Stratocaster, serial number 0062, was one of his most prized possessions (estimate: £50,000-80,000). A gift from Humble Pie’s Steve Marriott following a late-night session in 1976, Jeff replaced the existing Tele neck with a 1958 Strat neck, which he had used to record many tracks on Beck-Ola (1969), Rough And Ready (1972) and Blow By Blow (1975). The ’54 would become Jeff’s principal performance and recording guitar for the rest of the ‘70s and into the early ‘80s – including for the majority of the 1980 album There And Back, and the A.R.M.S. Benefit Concert and tour in 1983, which saw the three ex-Yardbirds guitarists perform on stage together for the first time – Jeff Beck, Jimmy Page and Eric Clapton – alongside The Rolling Stones Charlie Watts, Bill Wyman and Ronnie Wood and many other world-famous musicians.
‘Tina’ the Pink Jackson Soloist was debuted during the 1983 A.R.M.S. tour, at Madison Square Garden in New York City (estimate: £8,000-12,000). Fitted with a patented Kahler bridge, it enabled Jeff to deliver even more extreme string bends and harmonics and was immediately employed on several important recording sessions with world-renowned artists, most notably Tina Turner. Having lent his unique talents to her Mark Knopfler-written single ‘Private Dancer’, Jeff requested that she sign his guitar in lieu of payment for the session. When the pen failed, she engraved her signature with a flick-knife and then rubbed in green nail varnish for good effect. Jeff would go on to play the guitar on his 1985 album Flash, produced by Nile Rodgers, including for his reunion duet with Rod Stewart, ‘People Get Ready’.
The longest-serving of his Fender White Stratocasters, ‘Anoushka’ was master built by J.W. Black of the Fender Custom Shop (estimate: £20,000-30,000). Jeff modified his Strats – the model he referred to as ‘another arm’ – switching necks, bodies and electronics to suit his needs. The neck of this guitar was Jeff’s favourite and, when united with the present white Strat body he named ‘Anoushka’, became his primary recording and performance Strat for 16 years. It was used to record four solo albums and for hundreds of live performances, including much of Jeff’s legendary Ronnie Scott’s residency, his second induction into the Rock & Roll Hall of Fame, a co-headline tour with Eric Clapton, and for his performance at the Obama White House alongside B.B. King and Mick Jagger in 2012.
The PXO is an overdrive/boost where you can select pre or post giving you variety in how you want to boost, EQ and overdrive. We have provided standard controls on the overdrive side such as Volume/Gain/Overdrive and EQ but on the boost side you have a separate Tilt EQ that allows you to EQ with simplicity. You can experiment by cascading in a pre or post situation and experiment from there. The PXO has a lush, thick feel to the bottom end and a smooth top end that begs you to dig into the note.
J. Rockett Audio Designs PXO Phil X Signature Overdrive Pedal
